2013 was a banner year for the Ustream live streaming platform — so much so, that it took us until the last day of January to finish tallying the 2013 live video statistics! Here’s a sneak peek, but check out the full look-back HERE (you wont’t be disappointed!).
- In 2013, we powered our 2 BILLIONTH hour, lifetime. That’s a ton of hours. (You may remember Brad’s post in October: We’re Two Billion Strong, Thanks to You!)
- We used 2.1 petabytes of storage to record streams in 2013… Click HERE to see what Wikipedia has to say about “Petabyte.” (I needed the refresher)
- The award for Most Broadcasts Per Capita went to… a twin-island nation between the Caribbean Sea and the Atlantic Ocean. Any guesses?
Activity in Ukriane has continued to heighten, and we’re seeing many people turning to Ustream — broadcasters have taken to their cameras and mobile devices to show the world what’s taking place, while thousands of viewers are given the inside look. Here a snapshot of what was streamed live yesterday:
#EuroMajdan has been one of the most-viewed channels over the course of the last two months. In fact, it’s the top-viewed channel on Ustream at this very moment.
We’ve been crunching the numbers and wanted to share some stats:
As public relations professionals we are always looking for new ways to create social chatter around a product, make a big company announcement, or launch a new product. With the help of live video and the New Year filled with personal and professional goals, live video could be exactly what your company needs to boost a product launch, company announcement, or internal town hall to the next level.
1. Figure out what you can use live video for
Narrowing down what you can use live video for is always the most difficult part. Whether you are considering launching a new product, having a Q&A session, streaming a conference, creative a LiveAd, or only using live video internally; determining what will help you reach your goals, will help determine everything from who will go live on video, to what equipment you need.