A Ustream channel broadcasting from a certain livecam in Decorah, Iowa has become the latest Internet video sensation. In fact, it is possibly the most popular live video of all time with more than 309 million views and 94,000 subscribers.
The camera, operated by the Raptor Research Project, is located above a bald eagle nest, and last Wednesday night it captured the mother eagle laying her first egg of 2015. By Thursday morning, the channel has racked up an additional 181,000 views.
The Decorah eagles aren’t the only feathered friends building a worldwide audience on Ustream. The OKC Great Horned Owl-Cam channel broadcasts live from a second-story planter ledge at a home in Oklahoma City, where a family of Great Horned Owls made its home in 2012. Now in “Season 4,” the channel has more than 9,000 subscribers and has amassed more than 5.7 million views worldwide.
While these windows into nature are always appealing to a broad audience, they are also a testimonial to the power of live video. Live video is a powerful, tool engaging people with emotional content. Yet, it enables the broadcaster to reach a much larger audience than would ever be possible in-person at a live event. That’s why live video as a communications tool is gaining traction in the enterprise and being used to share exciting corporate events like conferences, product launches, shareholder meetings, executive presentations, trainings, and more.
Here are a couple of tweets you can use if you’d like to share this exciting event with others:
Eagle lays egg live: http://bit.ly/17AmVcC 309+ mil views, 35 days to #Ustreameaglet! @foxnews http://fxn.ws/1z5vouW
Power of live video, 309+ mil views: http://bit.ly/17AmVcC, 35 days to #Ustreameaglet! @foxnews http://fxn.ws/1z5vouW
When the nation’s top dogs take center stage next week at the Westminster Kennel Club Dog Show, viewers around the world will enjoy the event live via Ustream.
Dating back to 1877, the Westminster show is the second–longest continuously held sporting event in the United States, behind only the Kentucky Derby. Despite the WKC’s roots in the 19th century, it has embraced modern, high-tech communications with Ustream live video streaming to bring the action and emotions to viewers around the globe.
On Monday, February 16, beginning at 8 p.m. EST, the hound, toy, non-sporting and herding groups will be in the spotlight. On Tuesday, beginning at 7:30 p.m. EST, viewers will enjoy the sporting, working and terrier groups … and the highly anticipated Best in Show announcement!
Of course, the event entails far more action than can be captured on a single channel. That’s why the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring, plus a live Twitter feed tracking the hashtag #WKCDogShow.
For a list of breeds, ring assignments and schedules, check out the 2015 Judging Program.
By the way, the Ustream team has a number of four-legged coworkers who will be watching and rooting online for their favorites. Here are the dogs of Ustream:
To follow all the action from the Westminster Kennel Club Dog show, visit any one of their channels (see list above) beginning at 8 p.m. EST on Monday!
Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.
Read the full report here.
In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including
- Customer service
- Corporate branding and advertising
- IT support
- Product launch
- Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications
The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”
For more results from the survey and their implications on the future of live streaming video for business, you can read the full Wainhouse report here.