Allstate claims that their insurance can protect you from “Mayhem” when it strikes, but what happens when the mayhem is controlled by your biggest football rival?
During the weeks leading up to the SEC Championship game, Allstate invited Crimson Tide and Gators fans to inflict Mayhem on their rivals with assistance from two conveyor belts, one massive shredder and a full tailgate set up complete with a charcoal BBQ, patio chairs, and an entire car. University of Alabama and the University of Florida fans battled it out on Twitter by voting for Mayhem to inflict destruction on their rivals by using the hashtag #ShredAlabama or #ShredFlorida and watched live on Ustream as the carnage unfolded.
“Mayhem continues to be an iconic figure, reminding college football fans to protect themselves from the uncertainties of game day mishaps,” said Pam Hollander, vice president of marketing for Allstate. “And while college football fans can’t control the outcome on the field, we’re excited to give them the opportunity to have an impact off the field and show their team passion leading up to one of the biggest college football match-ups of the year.”
In a partnership with long-time advertising agency partner, Leo Burnett, fans of both teams had the chance to watch the chaos live on Ustream in addition to joining the action on Twitter. With the exception of Saturday’s championship game, the #MayhemTweetOff featured no outside advertising, relying instead on social media, live stream broadcast and the participating schools to get the word out. Do you have an upcoming event that you would like to promote? Now is the time to call!
CES 2016 has wrapped up and this one was quite the show. Aside from the smart cars, televisions, virtual reality and wearable gadgets, we also saw companies push the envelope with connected home devices and technology that promises to not only make our lives easier, but to also learn as we grow. And just like years in the past, IBM’s video streaming service was again the place to be to stay up on all the action and exclusive streaming content. Companies like IBM itself, Sony and Samsung all utilized the service to help broadcast their announcements live to the world, and here are a few highlights from this years biggest keynotes:
Today is the eve of CES 2016 and it sounds like Sony is ready to give us quite a show. The rumor mill has been bustling with speculation, with the most popular theories all being hardware related. Cameras? Headphones? Camcorders? Maybe even a Smart Watch? Any way you slice it we are in for a treat. Sony’s CES 2016 press conference kicks off on Tuesday, January 5 at 5:00pm PST in Las Vegas, and you can watch the entire announcement live here exclusively on Ustream.
Ustream has a long history of working with Sony, most recently as part of the huge Playstation 4 announcement at E3 in 2013.
“When we launched the Playstation 4, we were trying to start the conversation on the next generation of game platforms.” says Michael Brynteson, Executive Producer/Senior Manager of Video Production at Sony of America “The biggest benefit of Ustream is the amount of people you are able to touch and reach at one given time, we thought maybe we would get a few people watching us, but we ended up with millions. People measure success in eyeballs these days, and I think Ustream has been able to provide the biggest and best outreach there is possible”
To learn more about how Ustream helps Sony live stream their event, watch our exclusive testimonial.
Space lovers, mark your calendars for Sunday, September 27.
On that night, skywatchers in most areas of the world will enjoy a special treat: the first “supermoon” eclipse since 1982 — and the last we’ll see until 2033.
NASA will bring you live coverage of the event through its Ustream channel beginning at 8 pm EDT.
What makes this eclipse “super” is that it’s occurring at the stage in the moon’s orbit where it’s closest to Earth, called the perigee. If you’ve ever looked into the night sky and noticed the moon appearing much larger and brighter than usual, you were probably seeing the moon at perigee, also called a “supermoon.”
In a lunar eclipse, the sun, the moon, and the Earth align so that the moon passes into the earth’s shadow. While these eclipses aren’t particularly uncommon, it’s quite rare for a total lunar eclipse to coincide with a supermoon — only five have occurred since 1900.
The eclipse will be visible in North and South America, Europe, Africa, Western Asia, the Eastern Pacific Ocean region and here on the Ustream channel. The moon will begin dimming slightly at 8:11 pm; the total eclipse will start at 10:11 pm and will peak at around 10:47 pm (all times EDT).
Remember, you can catch all the action live on nasa.gov or on NASA’s channel on Ustream.tv.
When the annual Perseid meteor shower peaks August 12–13, space fans around the world will be able to enjoy the event with expert commentary on NASA’s Marshall Space Flight Center Ustream channel.
Beginning at 9 pm CDT on Wednesday, August 12, the Marshall Space Flight Center in Huntsville, Alabama will host a live broadcast where NASA experts will discuss the science behind the Perseids as well as the latest research on meteors and comets.
Meteor experts Dr. Bill Cooke, Danielle Moser and Rhiannon Blaauw, all of NASA’s Micrometeoroid Office, will provide on-air commentary and answer audience questions. Joining the broadcast via telephone will be experts from Johnson Space Center in Houston, Texas; the Goddard Space Flight Center in Greenbelt, Maryland; the American Meteor Society and the SETI Institute in Mountain View, California.
Followers can tweet questions for the experts before and during the broadcast to @NASA_Marshall using the hashtag #askNASA.
Visit the NASA Marshall Space Flight Center Ustream channel.
When global music giant Roland celebrates the anniversary of its iconic TR-808 drum machine on Saturday, August 8 (8/08, get it?), fans around the world will be able to join in via the brand’s Ustream channel.
A client and partner of Ustream, Roland frequently utilizes the Ustream platform for both internal communications such as sales trainings as well as public demos by A-list musicians of Roland’s latest equipment. “808 Day” is the first TR-808 anniversary celebration to be streamed on the Roland Ustream channel.
The Roland TR-808 Rhythm Composer was among the industry’s first affordable and widely available programmable drum machines. Artists and producers across genres used the instrument — commonly called “the 808” — which is often credited with changing the face of contemporary music and has even been referenced in the lyrics of several songs.
The anniversary celebration will take place at the Six01 Studio Sound Lab in Burbank, California, and will feature live musical performances from David J (Bauhaus, Love and Rockets), Bon Harris (Nitzer Ebb), Brian Liesegang (Nine Inch Nails, Filter), and Kerry Brown (Catherine). The live stream will begin at 8 p.m. PST, and the festivities can be tracked on social media with the hashtag #808day.
Catch the live event Saturday on the Roland 808 channel on Ustream and learn more about the Ustream Align for secure streaming here and Ustream Pro Broadcasting for scalable, reliable streaming here.
I’m saddened this week, along with so many of my colleagues, by the loss of a popular and pioneering member of the Ustream community. Bob Anderson, founder of the Raptor Resource Project and creator of the Decorah eagle cam, passed away yesterday after an illness. I met Bob almost eight years ago as he explored how to bring global attention to his cause. He shared his vision on how he wanted to use our video streaming platform to help generate awareness for bird conservation. Over the years, I developed a close personal relationship with him and had tremendous respect for the man and his work. His passion for raptors and bird conservation was contagious.
Bob pushed the technological edge to educate and inspire millions around the globe. His partnership with Ustream began in 2008, 10 years after Bob’s first birdcam “Mae’s Internest birdcam” was launched to capture images of ospreys, kestrels, owls and eagles for the world. Ultimately, Bob’s Decorah Eagle Cam became the most popular live stream of all time with over 324 million views. He brought this American icon closer to us than ever before. From live scenes of a mother using her brood patch to warm her eggs while buried deep in the snow to “pipping” to watching these young hatchlings grow and mature — these were annual journeys which millions followed and experienced together in real time.
On Saturday, July 11, at 9 a.m. Pacific Time, more than 1,500 people will gather in Carlsbad, California for the Chopra Center’s Second Annual Global Meditation for Compassion. With Ustream, the event will allow thousands of additional viewers around the world to join in via Deepak Chopra’s Global Meditation for World Peace channel.
Last year’s event set the Guinness World record for the largest online meditation gathering in history, attracting more than 140,000 viewers from around the world. Organizers expect this year’s event to approach the 500,000-viewer mark. This event is a perfect example of how any organization can leverage video streaming to reach and engage a global audience in a meaningful, impactful way.
The Second Annual Global Meditation for Compassion will feature appearances by Chopra as well as next-generation thought leader Gabrielle Bernstein and CNN en Español anchor Ismael Cala. To follow the event live on Ustream, tune in to the Deepak Chopra’s Global Meditation for World Peace channel on Saturday, July 11 at 9 a.m. Pacific Time. To learn more about Global Meditation for Compassion go here or find tweets using these hashtags: #IamCompassion or #IMeditate.
To learn more about Ustream solutions that can help you communicate on a global scale, check out your options here.
Discovery Channel’s Shark Week has become one of the most anticipated media events of the year. For 2015 — Shark Week’s fourth consecutive year on Ustream — real-live shark divers at the National Aquarium will be answering viewer questions live on Ustream.
When Apple’s annual Worldwide Developers Conference (WWDC) kicks off today, audiences around the world will be able to join in live via the Live Tech Keynote (LTK) Ustream channel.
LTK commentators John Coles, Joe de Max and Brian Monroe will deliver live coverage from San Francisco’s Moscone Center from June 8 through June 12. The event’s proceedings are expected to cover the upcoming iOS 9, OS X operating system, iTV and more. Keynote speakers will include GoldieBlox Founder and CEO Debbie Sterling, Walt Disney Animator Floyd Norman, and California Institute of Technology astronomer Mike Brown.
To follow all the action, tune in to the LTK Ustream channel beginning today, June 8 at 10am Pacific Time.