Customer Stories

Discover case studies through streaming video customer stories that highlight live and on-demand video uses for enterprise, media and entertainment.

Case Study: TWiT.tv

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From its humble beginnings with a single podcast, TWiT.tv is now poised to become “the CNBC of tech” — powered by its partnership with Ustream.

Since 2005, the shows of TWiT.tv have provided news, commentary, help, how-to and perspective on the latest trends in digital tech from seasoned experts and journalists. Beginning with a single podcast called This Week in Tech (the source of the acronym TWiT), the online broadcaster now offers more than 20 other top-ranked shows, including This Week In Google, Tech News Today, Green Tech Today, Macbreak Weekly, Windows Weekly, The Daily Giz Wiz and many more.

“Soon after we started the podcast, I could see that video was getting the lion’s share of attention,” recalls Leo Laporte, founder, owner and president of the Internet television channel. “We set up a webcam and started streaming video of me recording the podcast.” But even in 2005, Laporte foresaw a grander future for streaming video.

“I envisioned a time when IPTV [Internet Protocol television] would take off, when people wouldn’t care where they got their TV from traditional networks or Internet broadcasters,” he remarks.

Today, TWiT.tv produces 30 shows and owns a 3,000-square-foot studio in Petaluma, California. Viewers can enjoy the content live as it is broadcast or via download; however, Laporte notes that the live broadcasts are the secret behind TWiT’s special brand of success.

“I came from live TV and radio,” Laporte explains, “so I know firsthand that there’s an immediacy, an urgency, an energy around live broadcasts. Because we’re live, our shows are better — they feel live, even if you’re watching a download.”

Ustream has been a partner of TWiT.tv since its earliest broadcasts. “Ustream is our oldest partner, and it’s the default selection on our live stream home page,” says Laporte. “Our audience is very tech savvy, and they come with the expectation that our broadcast will be flawless. It’s so important that the distinction between Internet broadcasters and ‘real’ broadcasters disappears — we ARE real broadcasters — and Ustream enables us to deliver a real broadcast experience.”

In addition to uncompromising quality, Ustream has also delivered on customer service. “We were very specific about what we wanted,” Laporte notes, “and Ustream has been great about helping us do livestreaming our way. For example, we didn’t want preroll ads — our advertising is a part of the show — and they’ve worked with us every step of the way.”

As livestreaming becomes more popular and accessible to more content creators, Laporte sees his vision for IPTV closer than ever to becoming reality. “Newer televisions are capable of showing IPTV,” he explains. “One day soon, picking up the remote will be the same process for watching network TV as for accessing an Internet show. Then IPTV will be a reality … and TWiT.tv will be right there.”

To learn more, check out the TWiT.tv case study video or download our white paper to learn how you can integrate video into your communication strategy.


Sharing Hope Through Live Streaming Video

Climate Reality Pic

Sure, we’ve all heard the bad news about climate change: it’s here, it’s huge, it’s devastating, and it’s not going away anytime soon.

Ever wonder whether there’s any good news around this global phenomenon?

Well, there is. On September 16–17, 2014, the Climate Reality Project broadcasted live streaming video on Ustream for 24 hours straight, sharing 24 reasons to be hopeful about the future of our planet. 24 Reasons for Hope is the fourth event in the Project’s annual 24 Hours of Reality series dedicated to sparking action on the issue of climate change.

Each hour of the event, hosted on the Climate Reality Channel, focused on a different reason to be hopeful about our future and encompassed presentations from Project Chairman Al Gore, town-hall meetings, musical performances from acts such as Linkin Park and Jack Johnson, and other features. Among the 24 reasons presented were:

  • Renewables are growing in use and getting cheaper all the time. (Hour 1)
  • Remarkable progress is being made in energy storage. (Hour 11)
  • Key financial institutions are realizing that dirty energy is a bad investment (Hour 21).

The 24 Reasons for Hope channel on Ustream drew more than 16 million views — 8 million unique views — in countries around the globe.

To learn more about the event and to access recordings from the live video stream, visit 24hoursofreality.org.


Geek House Grand Opening and LIVE Stream

This week’s guest blogger is Cali Lewis: What do you get when you mix one part Bill Nye and two parts Fembot? Cali Lewis! You may have seen her co-hosting ‘Call For Help’ with Leo Laporte, or perhaps you’ve seen her reporting on BBC, CNN, MSNBC or Fox. She’s the co-star of GeekBeat.TV, and her millions of fans will tell you – she’s a little bit country, AND a little Rock n’ Roll! Find her on Twitter @calilewis

GeekBeatWho has 8500 square feet of oxygen rich space, robots roaming the halls, and the biggest Infinity Wall this side of the Rio Grande? The Geek House that’s who!

It’s time for yet another big milestone for the team here at GeekBeat.TV! We started in a small bedroom in Dallas, quickly moved to a leased 2500 square foot office space to OWNING an 8500 square foot epicenter the audience has dubbed the Geek House!

And now, on August 1st, 2014 at 4:00 PM EST, it’s time to show the galaxy why the Geek House is Disney World for Geeks! We literally have people coming from all over the world to be part of the experience, and we’ll be unveiling some very geeky, super secret features of the Geek House!

And guess what? YOU can be part of the experience, without having to come to Dallas! Just join us on our LIVE stream on Ustream.tv at http://geekbeat.tv/live – we’ll have our chatrooms throughout the entire building during the show so be sure to chime in with your thoughts and questions!


Lady Gaga’s Last Show at the Roseland Attracts Little Monsters Across the US

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Pop icon Lady Gaga performed her seventh and last show on Monday, April 7th at the Roseland Ballroom, one of New York City’s historic musical landmarks, which was set to close its doors after her performance.

To mark the special occasion, the concert was streamed live online through a website called GetMoreGaga.com, thanks to Verizon Wireless. The event promoted the company’s 4G LTE network, allowing fans to watch the sold-out show from the comfort of their own home.

As many people probably don’t know, this experience was made possible using IBM’s live video technology.


Go Curvy Expands Their Reach with Ustream

Today’s post comes courtesy of our friends at Go Curvy. Matthew Barrett, Executive Producer of Go Curvy, is our guest blogger for the day.

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Tomorrow is a very exciting day for Go Curvy and our viewers.

Sherry Lee Meredith, the host and creator of Go Curvy, is interviewing Emme, the first curvy super model, on the show. Go Curvy is all about accepting your curves and loving your body and Emme has been the top ambassador for this movement since the 1990s.


(U)streaming from NAB: The 2014 Teradek NAB Live Show

The NAB Show has officially kicked off, and we’re working with Teradek to bring you all into the show, wherever you are.

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The 2014 Teradek NAB Live Show brings online audiences the latest and greatest announcements from the world’s largest broadcast equipment manufacturers and industry influencers.


Back by Popular Demand: The Decorah Eagle Cam!

We all knew there would be an adjustment period–a grieving period if you will–following the shut-down of the Decorah Eagle Cam on July 29th. After all, many “eagleholics” devoted the past 6 months of their lives to tracking the developments and progress of the eaglets. However, the outpouring of grief was so profound and so heart-wrenching that Ustream decided to work with the Raptor Resource Project to bring the cam back to life. So we’re happy to announce that as of today, the cam is back on!

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And there is one major notable improvement…you may notice there’s a map in the Channel info section. This map is updated weekly and tracks the path of the eaglets now that they’re fully grown and exploring their world. One of the eagles (dubbed, “D1”) has been equipped with a tracking device that allows RRP Executive Director Bob Anderson to closely monitor the eagle’s whereabouts. The tracking device will also allow eagleholics to obsessively monitor and track where they’ve flown off to!

The eagles have fledged, but there’s still plenty to see from the cam. Stay tuned and you may just see them alighting on the old familiar branch where we all watched them grow and learn to fly…far above the rolling hills and bucolic farmland of Decorah, Iowa.

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Watch here.


Ustream in the News: Nearing 100 Million Views, Decorah Eagles Become The Most-Watched Live Video Stream Ever!

[From Techcrunch by Rip Emerson May, 13 2011]


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“When the eagles are silent, the parrots begin to jabber”.

– Winston Churchill

It seems that the “Decorah Eagles” have officially become America’s biggest reality-TV stars. For those who haven’t yet heard, the Decorah Eagles are a family of Bald Eagles nesting in Decorah, Iowa. The Raptor Resource Project, a non-profit organization that specializes in the preservation of falcons, eagles, ospreys, hawks, and owls, established a Ustream channel, consisting of live, round-the-clock footage of a pair of Bald Eagles and their 3 eaglets.

In the last month, the Decorah Eagles have become a full-blown national phenomenon. The stream has been live since February of 2010, but the majority of traffic has arrived since the pair’s eggs began hatching on February 23rd of this year. The Huffington Post wrote a story on the Decorah Eagles in April and, at the time, the channel had attracted 25.6 million views. Today, less than a month later, that number has passed 95 million (currently at nearly 95.9 million). Thus, in 29 days, the stream has tallied over 70 million views, which breaks down to roughly 2.4 million views-per-day over that time.

Ustream told TechCrunch that the Decorah Eagles stream has become the most-watched live stream in the company’s five-year history, passing the 34 million views garnered by Ustream’s Canal 5 news page (which covered the Chilean miner saga in September of last year) over the course of the last month.

According to the live video platform, the average time spent watching the Decorah Eagles in April, per-unique-viewer, was 6 hours and 10 minutes, and over 2,400 human years have been invested in watching the “eagle cam”. Of course, many people are likely leaving the stream on for 24-hours-a-day, so this skews the figures a bit, but the point remains: People love the eagles. And I don’t mean Don Henley’s Eagles.

YouTube’s coverage of the “Royal Wedding” generated 72 Million total live streams, so, considering that Ustream expects the Decorah Eagles to pass 100 million views within the week, the video platform believes that it now has the most-watched live stream (emanating from a single source, or provider). Ever. Though it’s true that the Royal Wedding’s 72 million viewers watched over the course of a much shorter time frame.

Ustream Marketing Manager Tony Riggins tells me that the company has been hearing from people from all walks of life, who have been tuning in to watch the eagles go about their day-to-day bird business. He said that they’ve been receiving calls from hospitals, where cancer patients are routinely checking in with the eagles to get a few minutes of much-needed distraction from their treatments.

The “Real World Decorah” live stream has also become an inimitable educational opportunity, as classrooms of grade-schoolers through colleges are watching the live stream to learn about biology, natural history, and more. With scientists, bird lovers, seniors, kids, and even bloggers all tuning in, this has truly become what Beverly Macy called a “global social learning experience in realtime”.

This is obviously a big moment for Ustream, just as it is for this family of eagles, who are giving the world the best damn reality show it’s ever seen.

So far, my pleas to the Eagle Family for an exclusive interview has not been granted, but stay tuned. This just might be my opportunity for some unprecedented embedded reporting.

And just for good measure, to appropriately commemorate the occasion, here is John Ashcroft singing “Let The Eagles Soar”.