Company News

Learn about the latest streaming video news related to IBM Watson Media, its solutions and awards that the platform has won for its streaming technology.

Ustream Joins Fellow Providers, Vendors in New Streaming Video Alliance

SMA logo

You know an industry has reached a new level when it needs its own best practices … and an official organization to promote those practices.

Well, congratulations, streaming video. You’ve officially arrived.

Ustream and 16 other service providers, content companies, and tech vendors recently came together to form the Streaming Video Alliance (SVA), whose mission is to “develop, publish and promote open standards, policies and best practices that allow the video streaming ecosystem to flourish.”

Dan Rayburn, founding member of the Alliance and principal analyst at Streaming Media, recently told Benzinga.com that one of the industry’s biggest problems is a lack of standards.

“If you think about it as a consumer, think about how fragmented the market is,” Rayburn said. “You go and get a device, you don’t know what’s available [or] what’s business model. Is it pay to download? Pay to own? Subscription? Rental? Which platform does it work on? There’s just so much fragmentation in the market.”

The new organization will focus on three key areas:

  • Open Architecture: Standardizing specifications for network and cloud-based streaming and caching infrastructure
  • Quality of Experience: Developing a common approach to defining, measuring, optimizing, and reporting quality of the video streaming
  • Interoperability: Creating standards for streaming video

The SVA will hold full membership meetings once a year, while its Working Groups — focused on specific issues such as security, privacy, and analytics — will meet more often to pursue their individual objectives.

Other members include Cisco, Yahoo!, and FOX Networks. Notably absent from the list are Netflix and YouTube, whose heavy investments in their own video-distribution infrastructures make it less likely that they will adopt an external consortium’s recommendations.

To learn more, visit the SVA website or download the new whitepaper by Aberdeen Research Group.


Live Video Bigger and Hotter Than Ever, Ustream CEO Tells International Business Times

 Wainhouse infog

Following Amazon’s acquisition of video platform Twitch for $970 million, many in the business media are taking a rejuvenated interest in streaming video and the companies driving its popularity.

One of those journalists is Jeff Stone of the International Business Times, who recently spoke with Ustream CEO Brad Hunstable. (Read the full article here)

Hunstable emphasized that the success of Ustream is no mystery, that it can be attributed to smart business maneuvering and a commitment to openness, both online and in the real world.

He also asserted that “live streaming is bigger and hotter than ever,” citing as evidence Sony’s recent live-video launch of the Playstation 4, which attracted 4.8 million viewers with an average viewing time of 45 minutes. “That starts to look like a primetime TV audience,” Hunstable noted.

On the issue of copyrights and illegal streaming, Hunstable affirmed that Ustream is committed to protecting the assets of its customers with “actual human monitoring, real-time fingerprinting and also with systems and algorithms,” an effort that began with our Viacom and UFC partnerships.

With all its success over the last seven years, Ustream is remaining true to its roots. Hunstable founded the company in 2007 with the goal of helping troops overseas connect with their families, a cause that is still close to his heart. The company is one of the main champions behind the Oscar Mike Foundation, which assists veterans diagnosed with post-traumatic stress disorder, and is exploring further opportunities for acting as “a force for good.”

Hunstable notes that he has become inspired “to get involved and have a role socially. We donated hundreds of thousands of dollars to citizen journalists on the ground in Ukraine. […] The Internet is a tool for new emerging democracies and societies, [and] it’s important to leverage our technology as a force for good.”

Read the full article here or download our Wainhouse Research white paper to learn how enterprises leverage live video for business communications.



Meet Andy: Learn How Ustream Can Help Your Business Grow

Here at Ustream, we live and breathe live video every day. In fact, we’ve powered more than two billion streams over the last seven years, and we’re here to help you harness the power of our technology. Businesses large and small can weave live video into their marketing playbooks, as it’s a cost-effective way to reach large, engaged audiences and ultimately cut through all the clutter out there.

Check out our new video below, and see how Andy’s Bags has transformed into a booming business with Ustream:

Broadcast live streaming video on Ustream

Ready to learn more? 

Learn more about Ustream’s live video solutions HERE

Download our white paper, Integrate Live Video Into Your Communication Strategy


Behind the Scenes at Ustream San Francisco

Today’s Behind Ustream blog post comes from the famous hungarian blogger Nóra Oravecz, who is currently our guest in the Ustream San Francisco office.

You can follow her Ustream channel @ oravecznoraofficial  Thanks Nóra!

DSC_0470

After seven working years outside of startup life, I was excited to step into a new environment: fun, colors, high level of creativity, happy people and of course, dogs.


Ustream Brings Video to IBM Cloud

IBMCloud

Starting today, enterprises can now access hundreds of IBM and Business Partner services across their new IBM Cloud Marketplace. Ustream, the world’s most scalable and social live video platform, is the only video service in this exciting launch.

In the last 18 months, we’ve seen a significant rise in enterprise customers, as they’re implementing a variety of programs and using live video as another marketing channel. Fundamentally, we believe it’s the most engaging way that businesses can communicate externally and internally, and we expect continued live video adoption in the next three years. Since the start of the year, we’ve powered more than 5 million streams, and the numbers keep climbing.

Learn more and try it out HERE

Ustream’s powerful cloud solutions help thousands of businesses communicate more effectively — whether you’re looking to attract a larger audience for your press conference, increase engagement for internal Town Hall meetings, or generate sales leads through interactive webinars — we offer a number of solutions to help broadcasters be more successful: https://video.ibm.com/information/solutions

Overview

  • Upload and manage videos – Upload and store videos on Ustream’s powerful platform.
  • Embed videos – Easily embed your player and brand the experience with logos and custom colors.
  • Live viewer interaction – Leverage the power of live and interact with your viewers in real-time.
  • API Access – Manage the Ustream player directly through your app.

Get Started on Ustream Video Tutorial

Video streaming by Ustream

Links

IBM Cloud Free-Trial: http://ibmcloud.ustream.tv/

Ustream on IBM Cloud Marketplace: https://marketplace.ibmcloud.com/apps/778#!overview

Download “Gauging Viewership Trends in Live Online Video Business Communications,” by Wainhouse Research: https://video.ibm.com/lp/wainhouseblog


The New Hungarian Ustream Office – Less Drab, More Glamour

Blogs_Thursday
On this week’s Tech Thursday blog, I will take you on a “behind the scenes” journey to show where the magic of Ustream happens. Ustream Hungary moved to an incredible, new office in the heart of Budapest and will now show it to the public for the first time.

Take a tour in Ustream’s New Hungarian office and see where we work hard, dream big, and make Ustream happen!

Ustream has five main offices around the globe


Hackathon Recap – 21 ideas, 11 teams, One goal!

Hackathon Recap - 21 ideas, 11 teams, One goal!

On February 21st, 2014 the Hungarian Ustream office hosted its first internal hackathon.

In the previous blog post (What the heck is Hackathon?) we talked about the premise and importance of this 24-hour coding contest, and how it brings people together to collaborate on a common project. All in the name of one mighty goal – to make the Ustream service better!

Not only the wide palette of ideas, but the team names themselves were injected with a healthy dose of creativity. We had Cougar Petting Trolls, A-Team, Geolition, The Fruit Loops, Screamo Mariachis, Call of Duty and Red Ducks, just to name a few.

But, lets take a look what they were working on through this hackathon recap. Here are the 11 project and ideas:


What the Heck is Hackathon?

Blogs_Thursday

Did you know that Facebook’s Like button was conceived as part of a hackathon? Or that Twitter and GroupMe both originated in hackathons? Yes, many great companies and ideas have been born on through these special events, and I’m proud to introduce that Ustream hosting our first internal hackathon this week.

But what the heck is a hackathon exactly and why is it important for companies?

Well, it can take many forms, but in a nutshell,


2013 Live Video Statistics: Thanks 2013, Here’s to An Even Better 2014!

2013 Live Video Statistics: Thanks 2013

2013 was a banner year for the Ustream live streaming platform — so much so, that it took us until the last day of January to finish tallying the 2013 live video statistics! Here’s a sneak peek, but check out the full look-back HERE (you wont’t be disappointed!).

  • In 2013, we powered our 2 BILLIONTH hour, lifetime. That’s a ton of hours. (You may remember Brad’s post in October: We’re Two Billion Strong, Thanks to You!)
  • We used 2.1 petabytes of storage to record streams in 2013… Click HERE to see what Wikipedia has to say about “Petabyte.” (I needed the refresher)
  • The award for Most Broadcasts Per Capita went to… a twin-island nation between the Caribbean Sea and the Atlantic Ocean. Any guesses?


Subscribe to updates