Tips & Tutorials

Get the latest streaming video tips and read in-depth tutorials on broadcasting, live streaming, VODs, asset security and video content delivery strategies.

What Should Your Organization’s Leader Care About The Most?

Forty years ago, the vast majority (83%) of a business’s market value was invested in tangible assets such as currency, equipment, land, and other property. Today, 84% of the market value of a business comes directly from its people:

  • their knowledge and skills
  • the services they provide
  • the products they build
  • the intellectual property they create

People represent the greatest investment and the largest expense of most organizations. Leaders must find and develop and retain the people they need, lead those people through the inevitable tough times that arise, and build an organization that is diverse and ready to meet the constant changes and challenges of the 21st Century. This is what keeps your CEO awake at night.

To be effective, today’s leaders must communicate effectively with the people they lead. No matter the worker’s age, education, or role within the organization, the more they know about the organization’s strategy, challenges, values, culture, and other attributes, the more engaged they are and the more they can contribute. Even more importantly, the more they WANT to contribute.

We hope that you will join Ustream on Wednesday, May 27 at 2 PM Eastern / 11 AM Pacific as we kick off a series of webinars that will:

  • Examine the value of effective communications within organizations
  • Outline the risks and results of a failure to communicate
  • Discuss examples of successful communicators and
  • Give you guidelines and practical advice on how to improve your organization’s internal communications

Register for the May 27 webinar: 3 Things CEOs Worry About the Most and How Communications Can Help”


How Multichannel Marketing Breaks Through the Noise

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Did you know that according to a recent UC San Diego study, consumers are exposed to an average of 100,000 words of information daily — the average length of a novel?

As marketers struggle to be heard and remembered in this crowded, noisy environment that is the online marketplace, innovative multichannel marketing methods are beginning to get their attention. One of those just happens to be live streaming video, which is gaining ground as an effective tool for driving engagement to unprecedented levels. And it’s not just big brands that benefit from multichannel live video. Earlier this year, a small ale brand created a game around live streaming video to drive consumer engagement. As a result, the company outperformed its annual sales goals by more than 13 percent.

The reason for live video’s growing popularity is simple: it’s engaging, it’s effective, and it’s scalable … and the cost is lower than you might think. To learn more about the power of live streaming video as a multichannel marketing tool, download our free white paper, “Gaining New Customers Through Multichannel Live Video Engagement.”


Quick Tips For PR Pros To Leverage Live Video

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Public relations professionals are constantly searching out new methods for spreading a thought leadership message about a product, making a large company announcement, or launching a new product. With all of the different outlets available to reach your audience, live video creates a sense of urgency around your message to boost a product launch or company announcement to the next level.

1. Determine your use case for live video

Deciding on the most appropriate use for live video is always the most difficult part. Whether you’re launching a new product, having a Q&A session, streaming a conference or using live video internally; determining your use case for live video will help you establish goals, outline a strategy and decide what equipment you need.

2. Figure out who your audience is 

If your CEO doesn’t feel comfortable making an announcement to a large audience on live video, utilizing live video for internal communication such as town halls or company announcements is a nice alternative. The live aspect gives employees the opportunity to ask questions via the social stream in real time and help a global company feel more connected as a whole.

3. Test your broadcasting message

Grab your iPhone or Android device and test out your message. All it takes to go live on Ustream is to go to the app store and download the FREE Ustream Broadcaster app. When it’s finished downloading, simply open the app, create a Ustream channel, and press “Go Live”.

4. Invest in quality production equipment

Although the Ustream app is a great tool to utilize when you need to go I’ve fast, a qualify HD camera, microphone and lighting set up can make a world of difference to your broadcast quality. For a full list of recommended equipment, check out Ustream’s recommended equipment.

5. Practice, Practice, Practice!

Just like any recital or performance, there are always weeks of practice and rehearsals involved. Getting your spokesperson in front of a camera for a live event will not only ensure the success of the technology, but will also make them feel at ease when it’s time to go live. Just don’t let them pull a Michael Bay if something goes wrong!

Check out our whitepaper and learn more about how you can leverage live video for your internal communication strategy.


Three Key Takeaways from “Live Video for Hiring, Firing, and Everything in Between”

In case you missed our webinar today — Live Video for Hiring, Firing, and Everything in Between, featuring Brad Hunstable (Ustream Founder and CEO) and Steve Vonder Haar (Sr. Analyst, Wainhouse Research) — we’ve compiled together three key takeaways:

1. Ignorance is bliss — until you miss the boat 

The more you use live video, the more you realize the value it can have for your business. Consider how the more frequent users strongly agree with the statement below:
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5 Tips for PR Pros to get started live streaming in 2014

As public relations professionals we are always looking for new ways to create social chatter around a product, make a big company announcement, or launch a new product. With the help of live video and the New Year filled with personal and professional goals, live video could be exactly what your company needs to boost a product launch, company announcement, or internal town hall to the next level.

1. Figure out what you can use live video for

Narrowing down what you can use live video for is always the most difficult part. Whether you are considering launching a new product, having a Q&A session, streaming a conference, creative a LiveAd, or only using live video internally; determining what will help you reach your goals, will help determine everything from who will go live on video, to what equipment you need.


Lights, Camera, USTREAM! Your Gif Guide to Looking Your Best Live

Lights, camera, USTREAM! As the term ‘social video’ permeates the technology trending space, consumers and brands alike are looking for innovative ways to benefit from live broadcasting. And when it comes to being in front of a camera, you must always have your best foot forward. So my ‘gif’ to you this holiday season, dear Ustreamers, is a blog stuffed with amusing animations on how to look lovely while live streaming. 


Live Video Meets Public Relations and Advertising: How to Extend Your Reach and Win New Customers

Last week Ustream’s SVP of Marketing, David Thompson, and the Vice President of Digital & TV Entertainment at Emmis NY, Lin Dai, hosted a workshop at PRSA’s 2013 International Conference in Philadelphia titledLive Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers.”  It became clear during the workshop that publicists are interested in integrating live video into their publicity plans, but many of them either didn’t know where to start, or they already had a plan, but weren’t sure how to get the best ROI.  Integrating video into your B2B and B2C plans has been such a hot topic lately; we’re fielding inquiries like these more and more lately. And because we get questions like these so often, I decided to write an article highlighting David and Lin’s five points for how to seamlessly integrate live video into your publicity plan.


Streaming Weddings As Easy As 1, 2, 3

Streaming Weddings As Easy As 1, 2, 3

Summer has officially started, and with that comes the likes of beaches, barbecues, and our topic of the day: wedding season. At Ustream, we’ve seen a huge uptick in wedding webcasts, as an increasing number of couples nowadays are weaving technology into their wedding planning. In fact, nearly 20 thousand streaming weddings have been broadcast on the Ustream live platform over the last 12 months. Not only that, but we expect the numbers to keep climbing as well.

Check out the infograph below for more numbers. Wedding planners and videographers are well aware of the growing trend, as they realize the opportunity to further expand their offerings. If you are a first time broadcasters, though, and want some generally applicable advice please read our 5 Pro Tips for Live Video Production before your first live stream.