integrate-top Seventy-two percent of executives prefer live video over on-demand video — But why? Let’s consider some of the appeal of live video vs. video-on-demand (VOD). Today’s socially-driven world craves instant gratification — and there’s nothing more instant than live. Live events bring together a community of engaged viewers that are all sharing the same experience, at the same time. There’s no delay, there’s no spoiler from social media, and you can be anywhere in the world. Don’t get me wrong — VOD is great and we cannot live without it — but there’s something special about experiencing events live. It’s something we all have experienced for decades on a consumer (and mostly physical) level, but technology has helped bridge that gap. Businesses have taken notice and are now adding live video into their marketing tool kits. Forward-thinking companies are harnessing the power of live video for a variety of uses, including:

  • Product launches
  • Press announcements
  • Amplifying on-the-ground events
  • Internal communications

We believe live video will be the next content trend, consider:

  1. Live events are still the highest rated across all media (sporting events, Award Shows, etc.) — even in the case of Netflix, which rolls out seasons at once to turn them into a live event
  2. Social media has sped up demand for real-time information
  3. It has been proven that people watch live video longer than on-demand
  4. Video technology is increasingly more accessible, and in turn, so is live video
  5. Live video streaming online is the only broadcast platform that can truly reach a global audience — there really aren’t global TV buys you can make day-to-day

Ustream is the world’s most scalable and social live video platform. Whether it’s a press conference, product launch, educational class, or an act of citizen journalism – Ustream’s Cloud Platform offers users high-quality streaming capabilities, deep social networking integration, and the scalability to reach millions of viewers concurrently. Our proprietary technology powers 2 million live video streams and reaches 77 million unique viewers each month. Our greatest opportunity and our key focus as a business is within the enterprise sector. Recent industry research estimates that 1 billion hours of live video was consumed for business communications in 2013, and this number is expected to triple by 2017.

Ready to learn more? Download our white paper, Integrate Live Video Into Your Communication Strategy