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Mobile And Video — The New Power Couple

Far too often today content we come across contains an overdose of hyperbole. Be it in the form of a headline and/or the content itself, we are constantly faced with exaggerations gone wild when it comes to the world of marketing, PR and news — particularly if the word mobile is added to the mix.

That being said, I am sure there are some out there who had visions of hyperbole dancing in their heads when they read the title of a recentBusiness Insider article, sponsored by Ooyala: “We Are Entering The Golden Age Of Mobile Video.”

Usually such lofty praise of “golden age” is reserved for the truly special and monumental type of announcements and pronouncements, right?

Read more from Ustream CEO and Founder, Brad Hunstable, on Medium


Craft Conference 2014 has kicked off in Budapest

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Ustream and Prezi host Craft Conference 2014 at Budapest’s brand new event venue, “Balna” (Whale). The state-of-the-art convention center welcomes 900 conference guests from all over the world.

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“Our goal was to create an event where any type of developers, team leaders, agile coaches, engineering managers, executives/founders, UX/product people etc. could learn a lot, and we believe we were able to convince a really unique speaker lineup to achieve this goal,” said Gergely Hodicska, chief organizer from Ustream.

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The conference has three pillars:


Join Us LIVE on Thu: Multichannel Live Video Engagement Strategies to Gain New Customers

Considering adding live video to your marketing playbook? Live video can help you better engage with and build deeper relationships with your audience. But it doesn’t stop there — many brands are now using live video to create excitement, exclusivity, clicks, and conversions. By incorporating live video with social interaction via multiple channels into their content and campaign management strategies, companies are taking customer engagement to the next levels.

Ustream VP of Marketing, David Gibbons, will be joined by Andrew Gaffney (Editor, Demand Gen Report) and DJ Saul (CMO, iStrategyLabs) in this interactive webinar.

Attendees will learn how to:

  • Create an interactive social experience using live video
  • Improve conversion rates using a multi-channel live video strategy
  • Engage customers via their favorite channel whether online or mobile

Sign up now: https://video.ibm.com/lp/dgru_april

Interested in more? Download our white paper from Wainhouse Research about business communications trends and projections over the next three years.


Lady Gaga’s Last Show at the Roseland Attracts Little Monsters Across the US

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Pop icon Lady Gaga performed her seventh and last show on Monday, April 7th at the Roseland Ballroom, one of New York City’s historic musical landmarks, which was set to close its doors after her performance.

To mark the special occasion, the concert was streamed live online through a website called GetMoreGaga.com, thanks to Verizon Wireless. The event promoted the company’s 4G LTE network, allowing fans to watch the sold-out show from the comfort of their own home.

As many people probably don’t know, this experience was made possible using IBM’s live video technology.


Go Curvy Expands Their Reach with Ustream

Today’s post comes courtesy of our friends at Go Curvy. Matthew Barrett, Executive Producer of Go Curvy, is our guest blogger for the day.

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Tomorrow is a very exciting day for Go Curvy and our viewers.

Sherry Lee Meredith, the host and creator of Go Curvy, is interviewing Emme, the first curvy super model, on the show. Go Curvy is all about accepting your curves and loving your body and Emme has been the top ambassador for this movement since the 1990s.


(U)streaming from NAB: The 2014 Teradek NAB Live Show

The NAB Show has officially kicked off, and we’re working with Teradek to bring you all into the show, wherever you are.

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The 2014 Teradek NAB Live Show brings online audiences the latest and greatest announcements from the world’s largest broadcast equipment manufacturers and industry influencers.


The New Hungarian Ustream Office – Less Drab, More Glamour

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On this week’s Tech Thursday blog, I will take you on a “behind the scenes” journey to show where the magic of Ustream happens. Ustream Hungary moved to an incredible, new office in the heart of Budapest and will now show it to the public for the first time.

Take a tour in Ustream’s New Hungarian office and see where we work hard, dream big, and make Ustream happen!

Ustream has five main offices around the globe

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