Events have exploded beyond the stage with live streaming. From executive town halls, to press conferences and award ceremonies, most events have had two audiences: the one in the room and the one behind their screens. Due to recent circumstances, though, some venues are going virtual only or virtual for the first time. This introduces new opportunities, but also new things to learn.
For organizers, the expanded reach of a virtual conference is a dream come true, as are the insights from live stream analytics. However, live streaming also requires a new attention to detail: even the Super Bowl and Apple keynotes have fallen victim to seemingly minor mistakes, amplified by the real-time nature of streaming.
To make sure live streams go off without a hitch, organizers should follow this high quality live streaming checklist to ensure a secure connection, reliable equipment and to define a protocol in the event something needs troubleshooting. If you are looking more for assistance on which gear to get, though, check out our Video Studio Recommendations white paper.
Have you transitioned an in-person conference or event recently to an all-digital experience? Before COVID-19, many businesses focused on in-person opportunities to drive engagement. But once event cancellations started happening rapidly due to the need to social distance and related restrictions, businesses across virtually all industries were forced to take a very close look at how they could quickly pivot their efforts to digital.
This blog outlines some key insights from the last few months of activity in creating digital events. It details how IBM Watson Media has been able to help many clients with these efforts to live stream conferences, including our own IBM Think Digital event, providing considerations for your own virtual conference.
stream to a large audience but want to use a familiar program? Are you looking
to have event presenters use Webex from home? Have you exceeded your limit on
the number of people who can connect to your Webex session?
Through an integration between IBM and Cisco, Webex Meetings or Events can be used to reliably live stream to massive audiences. This includes a host of benefits, from ease-of-use to AI-driven features, and is currently part of an extended free access trial due to the current global crisis.
This article details how to live stream a meeting from Zoom to IBM’s video streaming services. As a result, the audience can be greatly expanded, as IBM’s delivery infrastructure can support huge audiences. This session will also be automatically archived for later use, with AI-driven processes for caption generation and search capabilities.
Note: this requires the host to have a Zoom license and version 4.0.x of the Zoom client.
Planning to live stream? Considering using your mobile device to do it?
With a smartphone in your pocket, you’ll always have a video ready device close at hand. However, capturing great video for a live stream isn’t always as simple as pointing and shooting. Here are some tips to avoid subpar video quality and a guide on how to live stream from your smartphone or tablet.
Wondering how to improve live streaming video audience engagement? Facebook and Twitter, texts, email, Slack, real-life meetings – just some of the many distractions that can lure viewers away from streaming video presentations such as training sessions and corporate town hall meetings.
It’s hard enough ensuring that viewers pay attention when they’re sitting around a conference table or seated in an auditorium. But if they’re not even in the same room as the presenters, how can you attract their attention over the course of the video stream?
So how do you engage employees with corporate communications? Well it can help to take a page from video marketing, where dollars are directly on the line to prove ROI. Where engaging video content is not something that is just stumbled upon, but carefully orchestrated. So we’ve interviewed communicators and video experts, ranging from those in video marketing to video production, to give you pointers on successfully engaging your employees with live content until the very end.
Looking for some tips to perfect your video content? How about 15 streaming tips for live and on-demand content?
This article covers 15 different pieces of advice to improve your live broadcast or on-demand content. There is a larger emphasis for live streaming on this list, as more preparation is involved, although some advice covers aspects after the stream is done that fall into on-demand territory.
If you are a bit more interested in the live studio side of things, it’s recommended to also check out our Video Studio Recommendations white paper. This guide lists not just techniques to use in your studio, but also gives specific gear recommendations from microphones to lighting systems.
Looking for Single Sign-On (SSO) authentication for online video in order to support your corporate communications strategy?
According to Wainhouse Research, who surveyed over 1,500 executives, 46% see corporate directory integration as a priority influence in choosing a streaming platform. Using SSO authentication as part of your corporate communications strategy offers a way for users to login through familiar credentials. In addition, it can also offer some value ads from both the user and management experience. This article talks about the advantages of SSO for corporate communications and the strategy around tying this to a video portal. This also includes how Watson AI can enhance this experience, leveraging processes to help put the right video in front of authenticated employees.
Video is an engaging medium. While it can be associated with entertainment, its use for training, executive town halls and other forms of corporate communications can’t be understated. However, it’s easy to overlook how valuable video content is longterm. Part of this is attributed to difficulties in utilizing larger archives. This is something that was brought to light by Wainhouse Research in the report Unlocking the Hidden Value of Business Video. Of the 1,801 executives surveyed as part of that report, an alarming 79% noted that: “One frustration of using on-demand video is not being able to quickly find the piece of information I am looking for when I need it.” As a result, traditionally people have approached video differently than they do a written report, which is seen as already searchable.
…but they don’t have to. Video can contain a rich depth of data and be searched against to discover this information. This article talks about approaching content libraries with the video is data mindset, traditional challenges in this methodology and technological advances that overcome them.