Tips & Tutorials

Get the latest streaming video tips and read in-depth tutorials on broadcasting, live streaming, VODs, asset security and video content delivery strategies.

ECDN Provider Features and How to Find the Best Solution for You

ECDN Providers and How to Find the Best Solution for You

71% of executives describe distributing video without harming the corporate network as a top priority purchase decisions in streaming technology.

Video, especially live video where large simultaneous audiences can occur, is a very bandwidth intensive process. Without a proper delivery strategy in place, it can easily compromise the network, halting other activities that might require network bandwidth. So what does a proper strategy look like? Well it often includes an ECDN (Enterprise Content Delivery Network) solution.

This article tackles this topic of ECDN provider features and how to find the best solution for you. It will arm you with a better understanding of features that are out there to help you start to build a checklist of what’s important based on your needs and scope out your optimal setup. This includes considerations like ease of use and monitoring capabilities alongside the different types of available solutions, including efficient delivery over unicast networks and multicast options.

For those looking for even more information on this topic, including comparing unicast, multicast and P2P options along with firewall considerations, download our Internal Video Delivery Without Bottlenecks eBook.


The Logistics of VOD and OTT Distribution

The Logistics of VOD and OTT Distribution

Whether content owner or service provider, the amount of time it takes to make content available in the required formats has consistently and significantly decreased. Today’s status quo is 24 hours or less for non-live broadcast offerings; however in many cases customers need it in less than six hours . This means that a finished “program” is transmitted via file-based terrestrial IP from a post house in Los Angeles to New York where it is then transcoded, packaged, and distributed. It’s not unusual for there to be 300 aggregation points (e.g. post houses and facilities from around the world), packaged into 150 different format permutations, and distributed to at least 100 worldwide partners.

This article talks about how to intelligently manage and distribute content to virtually any platform or screen—multiplied by the power of Watson. It includes an example around the logistics of VOD and OTT distribution and how it can function as part of a larger workflow as well. For more strategies and information around managing large libraries of content, also download this Video Metadata: Management and Tools white paper.


Pay-Per-View Video and Paywall Solutions

Pay-Per-View Video and Paywall Solutions

Looking to monetize your video assets or live streams? Interested in pay-per-view (PPV)? Pay-per-view video and paywalls solutions offer content owners a method to create a revenue stream from live broadcasts or on-demand video libraries. This enables organizations to sell their content to viewers, having them pay to access content.

This article describes this process, talks about adding a paywall to your content, strategies and use cases for pay-per-view.

Want additional strategies on video monetization and also methods to reduce churn, increasing predictable revenue from your content? Also be sure to register for our How to Monetize Videos & Reduce Subscriber Churn webinar.


Creating Lower Thirds for Live Video

Creating Lower Thirds for Live Video

Need a guide for creating lower thirds for live video?

This article walks through, briefly, what are lowers thirds before discussing what makes a good lower third and use cases. It finishes off with instructions on adding a lower third to a live stream with instructions for several popular encoders.

Looking for some additional advice as part of your live streaming strategy? Download these 5 Pro Tips for Live Video Production.


Video Terms Glossary: Definitions & Acronyms

Video Terms Glossary: Definitions & Acronyms

A streaming media and video terms glossary that contains definitions of acronyms, technologies and techniques. The definitions are related to live streaming, broadcasting, video hosting and compression.

These video terms are relevant for both new techniques and legacy methods, which still have ramifications today when handling older media. There is a larger emphasis for online video applications, although a few terms which have roots in older methodology and processes. The glossary will be continuously updated as the industry evolves. If you are looking more for some tips on executing these terms, check out these 5 Pro Tips for Video Production.


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Internal Communication Tools and Best Practices

Internal Communication Tools and Best Practices

Looking for some best practices around using internal communication tools?

This article walks through some tips and advice for crafting an internal communication strategy. Topics covered range from collaboration tools to a strong focus on internal video solutions as well. It also emphasizes the importance of the ability to have communication that can be not only archived, but also in a search friendly manner as well to improve ROI (return on investment).

For those looking for strategies specific to video, download this Using Video for Internal Corporate Communications, Training & Compliance white paper.


Video Marketing Software with Lead Generation

Video Marketing Software with Lead Generation

Looking for video marketing software with lead generation capabilities?

This article talks about how important video marketing can be for a variety of use cases. It then dives into important features for these use cases from video marketing software as a service (SAAS) solutions in the cloud. These features range from integrated CTAs, to lead generation and prospect tracking as well.

For more advice on video marketing use cases, also be sure to download our How to Increase Conversions with Online Video white paper. For brand and retail marketing use cases, watch this Live Video Inspiration Webcast with Brandlive, a live video platform solution for marketing.


Video SEO Tips: Optimize Your Video for Search

Video SEO Tips: Optimize Your Video for Search

Looking for some video SEO tips?

This article outlines strategies to make your video content and their accompanying pages rank better in search engines. It outlines tips and advice to help you get the organic traffic on your content that you’ve been looking for. If part of your goal in creating videos is to drive conversions, also be sure to download our How to Increase Conversions with Online Video white paper.


Video Distribution Strategies: Guide and Tips

Video Distribution Strategies: Guide and Tips

Looking for video distribution strategies?

This guide walks through various strategies for a successful video distribution plan, garnering you valuable traffic to your content. It includes examining multiple use cases, from monetized assets to video marketing collateral, and the different strategies involved with each.

If you are planning to use your video assets for marketing purposes, also be sure to download our How to Increase Conversions with Online Video white paper that has specific tips for driving conversions.


What is Video Encoding? Codecs and Compression Techniques

What is Video Encoding? Codecs and Compression Techniques

Wondering what is video encoding and why it’s important?

In this article, we’ll examine the process of encoding, codecs and compression techniques. This includes what makes for a recommended codec, although is situation dependent. It also covers why certain artifacts, related to compression, might appear in your video. As a result, you’ll walk away with a better understanding of this process and how it relates to adaptive bitrate streaming.