We were given a chance to ask a few questions to Nick Barber, senior analyst with Forrester Research, on video and how it relates to the employee experience. Here’s what Nick had to say based on his research around enterprise video technology.
Salesforce was ranked by Fortune in 2019 as the number one best place to work among large companies1 and was recently named in Forbes’ 2020 World’s Most Admired Companies,2 so it’s no wonder they are growing at a rapid clip. But, as more employees join the Salesforce team of Trailblazers, the demands of communicating effectively across the organization, and making employees feel valued increase. Jo-ann Olsovsky, Executive Vice President and CIO at Salesforce, and her team are tasked with providing effective and reliable ways to connect people across the organization and make sure they continue to feel a part of the team regardless of where they are located around the world.
IBM and Salesforce have partnered together on live video streaming
projects for many years, most notably to extend the reach of Dreamforce
sessions to customers and interested parties that can’t make it to the event in
San Francisco each year. In 2019, Salesforce decided to expand its video
streaming work with IBM to include internal employee communications as well. Being
able to continue to grow and scale communications and do it in a way that
doesn’t impact other applications running on the corporate network is a
significant priority. In this video story, Jo-ann talks about the importance of
video, the impact on Salesforce employees and company culture…the “Salesforce
Ohana3,” and where she sees video technology headed in the future.
Events have exploded beyond the stage with live streaming. From executive town halls, to press conferences and award ceremonies, most events today have two audiences: the one in the room, and the one behind their screens.
For organizers, the expanded reach is a dream come true, as are the insights from live stream analytics. However, live streaming also requires a new attention to detail: even the Super Bowl and Apple keynotes have fallen victim to seemingly minor mistakes, amplified by the real-time nature of streaming.
To make sure live streams go off without a hitch, organizers should follow this high quality live streaming checklist to ensure a secure connection, reliable equipment and to define a protocol in the event something needs troubleshooting. If you are looking more for assistance on which gear to get, though, check out our Video Studio Recommendations white paper.
Wondering how to improve live streaming video audience engagement? Facebook and Twitter, texts, email, Slack, real-life meetings – just some of the many distractions that can lure viewers away from streaming video presentations such as training sessions and corporate town hall meetings.
It’s hard enough ensuring that viewers pay attention when they’re sitting around a conference table or seated in an auditorium. But if they’re not even in the same room as the presenters, how can you attract their attention over the course of the video stream?
So how do you engage employees with corporate communications? Well it can help to take a page from video marketing, where dollars are directly on the line to prove ROI. Where engaging video content is not something that is just stumbled upon, but carefully orchestrated. So we’ve interviewed communicators and video experts, ranging from those in video marketing to video production, to give you pointers on successfully engaging your employees with live content until the very end.
In 2016, shortly after its acquisition of Ustream, IBM was placed in the Niche Players quadrant. Fast forward two years, and we see IBM now placed in the Challengers quadrant and close to crossing over into the Leaders quadrant. We’re excited by our new positioning in the Magic Quadrant and recognition by Gartner for both ability to execute and completeness of vision.
IBM believes the improvement in overall placement is due to the company’s strong leadership in applying artificial intelligence (AI) to video solutions (such as integrating IBM Watson for automated captioning and video enrichment), successful global partner momentum, and significant enterprise video product enhancements.
The live stream video begins, and the carefully prepared speaker begins addressing an audience of thousands of viewers. The presentation is going smoothly until, just a few minutes into the opening keynote, the video freezes. Some viewers sound the alert in the chat window, others try checking their own connection. But many viewers have left: On average, one in five viewers will immediately stop watching a stream with poor video quality and never return.
Most of the time, common live streaming video mistakes—poor sound quality and a broken (or unattended) chat function, among others—are easily avoided with careful advance work. Organizations new to streaming video should heed this advice from Jeff Irwin, customer success manager for IBM Watson Media. In the process of helping customers implement and manage streaming video, Irwin has identified common mistakes that stand in the way of streaming events and their viewers. So follow these 13 tips to avoid any unlucky mishaps on your next broadcast.
Note that this list assumes that you are using a platform that is scalable, able to reach large audiences without crashing, and is mobile friendly, having adaptive bitrate delivery. If not, these would be priorities as well.
We asked a few questions recently to Nick Barber, senior analyst with Forrester Research on video and what’s changing with the advancements of artificial intelligence (AI). Here’s what Nick had to say based on his research around enterprise video and related communications technology.
There’s a gold mine of data in live video streams — data that can guide communications programs and help organizations refine future presentations. Important engagement clues are buried deep in the data: How long are viewers actually tuning in to company video? Are they responding to calls to action? How often are they engaging?
During any live stream, metrics are key for assessing performance, spotting trends and honing everything from a video’s message to its quality. Here are four impactful (and often overlooked) data points to collect from your live video analytics to get a complete picture of the event’s success.
The future of human resources, from hiring to training and on-boarding, is getting a digital overhaul. The credit goes to HR streaming video use cases, improving scale and time efficiency. And for young jobseekers, that’s great news.
More than 50% of employees are applying online using a mobile device, says Andre Lavoie, CEO of ClearCompany, a Boston-based talent management firm. And according to a new survey by HR software firm Yello, 85% of respondents appreciate the use of text messages in the hiring process, and 76% feel positively about video interviews.
“There is no question that this generation’s use of mobile, video and text is pervasive now and will only continue to increase in popularity,” says Dan Bartfield, co-founder and president of Yello.
One trend is clear: The digital tools today’s job seekers are using in their everyday lives are rewriting the rules for HR. In turn, human resources departments are using video to transform their processes. In fact, 79% of organizations plan to use video for HR and corporate communications, equipping themselves to better break down geographic barriers and serve a large, worldwide workforce.