Tips & Tutorials

Get the latest streaming video tips and read in-depth tutorials on broadcasting, live streaming, VODs, asset security and video content delivery strategies.

Webinar: Protect Your Internal Network

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Looking to stop internal video streaming from overtaxing your network?

Join us tomorrow, Thursday June 23rd at 11:00am PT | 2:00p ET, for a LIVE interactive webinar on eCDN, Ustream’s new solution that allows companies to horizontally scale their video streaming and reach internal audiences without compromising the integrity of their network.

The webinar will:

  • Explain how eCDN works
  • Demo the admin portal that controls eCDN
  • Explore Ustream’s Software Defined CDN (SD-CDN) technology and how eCDN and SD-CDN work together to deliver video deep inside corporate networks and to every corner of the globe.

Register now to learn more about the Ustream eCDN solution

REGISTER NOW


Content Delivery And The Demand for Scale

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There is no denying that the internet has ushered in a new age of media and forever changed the way we consume content. We have all felt the effects. Gone are the days that we turned on the television and flipped the dial to the rolling guide channel to see if there is anything to good to watch on TV, and instead we grab our tablets and connected home devices to check out what new movies or shows have been added to one of many OTT (Over-the-Top) subscription services. But as the platforms that audiences use to consume media expands, a new challenge also arises, which is the problem of delivering that content reliably and at scale.

As an individual Internet user, I expect the whole Internet ecosystem to adapt to the changing demand and follow the changes in the industry. As a business person running a company that uses the Internet, I expect my team and myself to constantly monitor our ecosystem, assess changes in demand, and adapt as quickly as possible. If I am responsible for governing the Internet, I have to try to understand the whole ecosystem end-to-end, big and small, and try to keep the interests of the public and businesses in mind when drafting rules. – Arpad Kun

What we are seeing now is tremendous pressure between the pace of change in how we are interacting with digital media in our everyday lives, coupled with the high expectations of reliability in the internet services we use daily. All this, while also navigating the existing ecosystem of players with special interests and a drive toward stricter governance (ISPs, legacy networks, content providers, aggregators, etc.). The issue of content delivery at scale is a larger problem that needs to be addressed at a fundamental level for the long term.

Arpad Kun, Senior Director of Network Operations at Ustream breaks down this issue in detail and offers solutions in his Medium post Content Delivery at the Crossroads: The Ever-increasing Demand for Scale“.


Guarantee Live Streaming Success from Anywhere

Today’s wireless networks are faster and our mobile devices are more powerful, which means we are no longer limited to the recording studio, and advanced professional looking live streaming including multi-camera production can happen anywhere! Join us as we show you how to combine the powerful technology from Teradek and Ustream to deliver HD live broadcasts in minutes using wireless cameras, Teradek ShareLink bonded cellular technology & mobile devices to guarantee live streaming success from anywhere. Learn more about:

  • Setting up your player and embedding on your site
  • How to stream wirelessly from any camera
  • Switching a live show from your iPad or iPhone
  • Using cellular bonding technology to get a powerful internet connection from anywhere
  • Utilizing interactive features so your audience can participate in the live show

Join us on Thursday January 14th 2016 at 2:00pm EST / 11:00am PST for this live, interactive webinar.

REGISTER NOW


Amplify Your Event Marketing Strategy with Video

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There is a lot that goes into planning a major conference, and event marketing is the key to success. Before you kick off the planning process and start touring venues, sampling catering options and lining up speakers, you should also be crafting a corresponding event marketing strategy that promotes the conference from the time you start planning all the way through to the weeks following the show. Just like how reading the lyrics does not have the same feeling as listening to a song, still images and text do not do justice to the excitement of attending your conference in person. Let us share with you a couple of tips on how to integrate engaging video content into your event marketing strategy before, during and after your conference.

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Pre Show

  • After you set up your event hosting page, whether it be a dedicated microsite or one of many ticket hosting services available, your first piece of event marketing content should be to send out a Save the Date reminder to attendees who joined you last year, letting them know this years show is just around the corner. Including a highlight reel from the year prior is a great way to remind guests how much fun they had at your event, and get them excited to participate again this year.
  • As you start to confirm speakers, you should also announce their upcoming appearance by sharing videos of their past talks and give attendees a preview of what is to come. Your event marketing message may also reach some guests who are on the fence, and knowing that a personality is scheduled to be on your stage will motivate them to purchase a ticket.
  • By this time you should be designing the decor and collateral concepts that create the look and feel you want for your event and attendee experience. During this transformation process, broadcast an exclusive behind the scenes look into the planning stages and give guests a sneak peek at what is in store.

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During the Conference

  • At this point it should be obvious that you will be live streaming the onstage experience. After all, you didn’t just put together this extravaganza to only reach the couple thousand people in the seats! With IBM Cloud Video’s white label solutions you can embed the stream on wherever you please, and as an extra bonus, you can include a watermark for additional branding or sponsor recognition.
  • Since you have already captured the leads from your in person audience, how about learning more about your viewers who are joining you remotely? Fully leverage your online event marketing with Streaming Manager to collect valuable lead information from your remote viewers.  
  • The fun doesn’t stop after the stage content is over! Hosting an after party? Use live video to interview guests, get testimonials, and broadcast the networking activities.

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Post Event

  • After the festivities have ended, keep the inspiration alive by creating a highlight reel that reminds your audience of what they learned during their time at your conference, and entice people who missed the opportunity to engage at the time of the event. Edit together footage of the testimonials you gathered from guests, clips of your keynote speaker and even behind the scenes backstage moments to create a video that will make them count down the days until they can attend next year!
  • Now that you have an archive of the recorded sessions and presentations, it’s time to leverage some of that video content. Try to compose different kinds of videos for multiple situations, such as a short teaser to share on social media, as well as longer uncut recordings of the talks to embed to your website. Leverage Streaming Manager to manage what content you would like to share freely and what video you would like to require viewers to provide information in order to access.
  • Now you have gathered a ton of actionable data about both the guests that attended in person as well as those that joined virtually. This, in addition to the geographical, referral domain and device statistics that can be found in your dashboard, will help you craft your sponsorship prospectus, secure bigger and better speakers, and grow your conference next year.

Even if it’s a small gathering of 100 guests or 10,000 attendees each and every person should feel connected with the community, your brand and with speakers on a more personal level. Are you ready to create more feelings of intimacy, energy and enthusiasm among your attendees and get people coming back for more year after year? Contact us and find out how IBM Cloud Video can help!


Are You Ready for the Future of Video Marketing?

We’ve all seen the statistics about video’s value for marketers: how response rates and engagement rise when video is employed and how website conversions increase when video is used on a site to provide information about products or explain how they work. But we’ve just scratched the surface of how marketers can use video to grab an audience’s attention, capture leads, and drive sales.

Let’s look at 5 ways video marketing will evolve in future and how it will affect our marketing strategies and tactics.

1) The Death of Death-by-PowerPoint

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We’ll break away from boring slide presentations with a disembodied voice droning on, minimal audience interaction, and audience limits in the hundreds, replacing them with high-definition video events that can scale to reach massive audiences. We’ll use seamless transitions from full-screen, high resolution views of the presenters to slide content to recorded video clips to keep viewers engage, combining all three elements with green-screen effects that are commonplace on television news and entertainment shows. And we’ll have robust integrated tools that will enable each attendee to pose questions, offer comments, and take polls and tests as if they were in the room with the presenter.

Check out CreativeLive’s live online workshops for creative professionals or Brandlive’s use of live video, social interaction, and conversion mechanisms to create immersive product experiences for brands and retailers.  Another great example is Salesforce’s use of video for their Dreamforce keynotes.

2) Video-on-Demand Gets Interactive

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The vast majority of marketing video-on-demand (VOD) assets are linear and static, but a new class of interactive video tools allow marketers to add interactive elements to videos, offering viewers the ability to engage directly with the content and even follow different paths. Marketers can define branches and embed links, hotspots, and overlays into videos that can display contextual information about products, places, or people when the user clicks or mouses over them, and add quizzes and calls to action to collect information. Interactions like these are proven to boost engagement and increase conversions and they enhance the value and impact of long-form video by making it a more versatile storytelling mechanism.

YouTube Annotations provides some basic interactions, while more sophisticated solutions like Hapyak, Raptmedia, and Interlude offer a wider variety of interactions and more control over the viewing experience. HapYak’s SaaS platform works with a wide variety of video platforms, including Ustream. Raptmedia, like Hapyak, offers a straightforward environment for adding interactions that is easily adopted by novices, while Interlude’s powerful Treehouse application is probably better suited to users with more experience in video production techniques. All of these tools collect detailed data on their interactions so marketers can analyze viewer engagement and the asset’s performance. Take a moment to look at these examples from Hapyak, Interlude, and Raptmedia to see how to take your marketing videos to the next level.

3) Social Trumps Email

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Forget about those tired email campaigns. The future of video marketing depends upon integrating your video platform with your social network account to reach your audience in a matter of seconds with short, impactful videos that outperform print content in open rates, engagement, and click through. But beware… social video requires a different design-mindset than video we’ve used in more traditional channels.

In a CEABlog post titled “5 Digital Innovations Changing Advertising and Marketing in 2015”, Matt Rednor, CEO of Decode Advertising, points out that “As brands shift their spend to online video this year, they’re going to see that just running TV commercials online won’t work as well and will start designing for the flick, creating short-form video ads that people consume in their feeds without sound.” This is particularly true if you use autoplay video on Twitter, Facebook, Instagram and other social channels as these videos are typically muted when they launch.

Want some great examples of short-form video?

  • GE’s Instagram videos make mundane industrial products cool
  • HP launched its Pavillion X360 laptop with a series of 5 six-second Vines
  • Lowes uses stop-motion Vines to educate its customers and promote its brand.  

4) Finding the Unusual Suspects

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We’re pretty good at reaching the people in our databases, but what about all those people we haven’t yet reached? New tools like Ustream LiveAd make it possible to place video ad units on the websites that your target audiences frequent and pull live viewers directly into your live video events, scaling far beyond our normal audiences.

Watch your audience grow exponentially as viewers see your live feed positioned prominently on their homepage or on a blog that they regularly read and then click through to join your live event. Sony Entertainment used this tactic to drive massive audiences for its live broadcast of the PS4 launch (link to PS4 video) and Salesforce used it to boost views of its keynote sessions for its annual Dreamforce conference, reaching 8.9 million viewers in 2014.

5) Viewing the World from Different Perspectives

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Drones are capturing live video feeds from new perspectives during sporting events, concerts, and rallies while wearable cameras are flipping the camera to share what players/participants in sporting events and performers in concerts see and experience. Savvy marketers like Red Bull are branding these broadcasts to drive visibility and create an “edgy” market persona.

While commercial drone use is still in its infancy, realtors across the U.S. are using drones to market high-end properties. And agencies are embracing drones to create interesting, offbeat videos like Cup Noodles Brasil’s combination of drone, wearable, and traditional video footage to present a unique approach to food delivery. By the way, where can I get a chicken head for my drone?

Wearables cameras like GoPro are helping marketers engage viewers with powerful, immersive experiences. For example, the National Hockey League partnered with GoPro to show the speed and artistry of hockey through the eyes of the players. Red Bull’s video of Felix Baumgartner’s record-breaking free-fall jump gave viewers an astounding first-hand perspective of the feat. The low cost and high video quality of these devices enables thousands of people to record and post amazing videos from their wearables every day, showing the power of user-generated content and the ingenuity (and weirdness) of people who have a story to tell and a vision to share. And isn’t that the essence of marketing?

Conclusion

Innovative marketers are already stretching the boundaries of what is possible and vendors of video platforms and tools, social applications, mobile networks and the other technologies mentioned here are watching and listening to consumers and business users to spot trends and tackle problems yet unsolved. We’re willing to bet that you’ll employ some of these tools and techniques in the near future. And we hope that you’ll share what you learn with other video marketers.


Streaming Video Engages Employees on Any Device, Anytime, Anywhere

As enterprises face the challenge of managing a global workforce, live streaming video is becoming a must-have resource. By live-streaming employee meetings, training and executive presentations, companies can deliver their messages in a format that unites teams across borders and allows real-time interaction.

According to a recent white paper by Wainhouse Research, more than half of all organizations surveyed (51 percent) reported than they have implemented online video in employee training applications, with 47 percent using video for executive presentations.

To support this growing trend, we recently launched Ustream Align, the industry’s easiest and most scalable video platform with enterprise-grade security. Enterprise clients now have a secure tool designed specifically for their various internal communications needs.

Employee Interaction

Live streaming video allows enterprises to communicate in real time with employees around the globe — and not just for big events like annual town halls. Ustream client Zuora, for example, broadcasts its weekly meetings to employees across nine time zones. “Ustream has been a big part of helping us keep that small company feel,” notes Zuora Founder and CEO Tien Tzuo.

Training

Using streaming video for employee training allows enterprises to save thousands on travel, accommodations and facility rental fees. Unlike pre-recorded video, a live stream allows employees to have questions answered in real time, exchange ideas and even collaborate on solutions.

One organization making effective use of live video as an educational tool is online training destination CreativeLive. Each month, the company broadcasts up to 200 hours of live training sessions, attracting as many as 20,000 registrants for shorter trainings and 150,000 for multi-day events.

Executive Presentations

It takes more than an email to unite your team behind a mission. Streaming video enables CEOs and other top leaders to share their vision with employees in multiple locations using any device in real time, to answer questions, and to encourage discussion and debate.

As Ustream CEO Brad Hunstable recently noted, “Video, especially live, is a powerful medium to engage and communicate with a broad audience in a way that helps create a greater understanding and alignment with corporate goals.” By leveraging the power of live streaming video, enterprises can build a better-informed, better-trained and more highly engaged workforce that’s fully aligned with their goals for the future.


Inform, Educate and Inspire Your Team With Streaming Video

It’s no secret that U.S. businesses are experiencing an engagement crisis. A recent study revealed that 70 percent of American workers are not actively engaged or are actively disengaged, leading to approximately $500 billion in lost productivity.

So, what’s an organization to do? Raise salaries? Increase benefits? Offer more vacation? Not necessarily.

A closer look shows that what’s missing from employees’ lives is engagement. 72 percent don’t understand their companies’ strategies, and 64 percent would like to hear from leadership more often.

That’s where live video comes in.

To find out how, join us on June 11 for our next webinar, Using Video to Inform, Educate and Inspire Your Team. You’ll learn the secrets of successful CEOs for

  • Crafting an effective internal communications strategy
  • Using video to share knowledge and empower employees
  • Producing effective internal video communications

Reserve your spot now


Gain New Customers Through Multichannel Live Video Engagement

In a marketplace that becomes noisier and more crowded every day, marketers are looking for new ways to engage customers for their products and services.

In the search for new ways to connect, many marketers are turning to an old-school medium for inspiration: television. The average American spends 34 hours each week watching TV, and live events such as the Super Bowl consistently attract audiences of 100,000 or more.

Today’s customers not only crave real-time content, but they also want a seat at the table — the chance to interact and take part in the event as it’s happening.

Ustream delivers on both counts, as detailed in our white paper Gaining New Customers Through Multichannel Live Video Engagement. Download a copy to learn

  • How Martha Stewart used online video to launch a new brand of home paint, attracting 80,000 viewers who watched for an average of 10 minutes each
  • How HBO promoted the DVD box set of “True Blood” through live online video — and used LiveAd to grow the event’s audience to 135,000
  • How iStrategyLabs created a live video campaign to help a small ale brand improve its brand engagement, resulting in sales that exceeded the company’s annual goal by 13–14 percent

Download Gaining New Customers Through Multichannel Live Video Engagement now


What Should Your Organization’s Leader Care About The Most?

Forty years ago, the vast majority (83%) of a business’s market value was invested in tangible assets such as currency, equipment, land, and other property. Today, 84% of the market value of a business comes directly from its people:

  • their knowledge and skills
  • the services they provide
  • the products they build
  • the intellectual property they create

People represent the greatest investment and the largest expense of most organizations. Leaders must find and develop and retain the people they need, lead those people through the inevitable tough times that arise, and build an organization that is diverse and ready to meet the constant changes and challenges of the 21st Century. This is what keeps your CEO awake at night.

To be effective, today’s leaders must communicate effectively with the people they lead. No matter the worker’s age, education, or role within the organization, the more they know about the organization’s strategy, challenges, values, culture, and other attributes, the more engaged they are and the more they can contribute. Even more importantly, the more they WANT to contribute.

We hope that you will join Ustream on Wednesday, May 27 at 2 PM Eastern / 11 AM Pacific as we kick off a series of webinars that will:

  • Examine the value of effective communications within organizations
  • Outline the risks and results of a failure to communicate
  • Discuss examples of successful communicators and
  • Give you guidelines and practical advice on how to improve your organization’s internal communications

Register for the May 27 webinar: 3 Things CEOs Worry About the Most and How Communications Can Help”