All posts by Tilly McLain

Dealcrunch Discusses Video Streaming Technology with Ustream CEO Brad Hunstable

A lot has happen since Ustream joined IBM Cloud Video, and video technology has become the hottest resource in 2016 for both consumers as well as major enterprises. The amount of time spent watching video on digital devices has sky rocketed in the last year, and shows no signs of slowing down. DealCrunch talked with Ustream CEO, Brad Hunstable to learn more about how companies are using live video to engage with consumers, and a preview of how Ustream is integrating with IBM Watson to produce AI (artificial intelligence) video insights.


Click here to read the full interview


Ustream Wins Streaming Media’s Best Live Streaming and Enterprise Video Platform and More

streaming media readers choice awards

That’s a wrap, folks! Thank you all for joining Ustream at Streaming Media West 2016. It was a whirlwind of a trip, and we are thrilled to announce that we came home as a Streaming Media Readers Choice Awards winner in 4 categories, some of which are our first year receiving! Thank you to all of our customers for voting. We couldn’t have done it without you!


Join IBM Watson Media at SMPTE 2016

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The Society of Motion Picture and Television Engineers, or SMPTE to us industry folks, is the organization that has supported a century of technological advances in entertainment technology, and is the host of the SMPTE Annual Technical Conference & Exhibition being held in Hollywood, CA October 25th – 28th. SMPTE 2016 is a three day event packed full of technical sessions and special events such as the SMPTE-HPA Student Film Festival annual Awards Ceremony, an exhibition hall with all the key players in video technology and a pre-conference Symposium that gives you the opportunity to build relationships with top video professionals in the industry.

Mark your calendar and make sure you catch the IBM Watson Media team at the second annual SMPTE Oktoberfest reception on Wednesday, October 26th in the Centennial Hall, from 5:00p-7:00p. Complete with imported beer and German-themed nibbles, the Oktoberfest will surely be a time to remember! (Dirndls and Lederhosen are optional.)

  • SMPTE 2016 Oktoberfest
    • Wednesday October 26th 5:00p – 7:00p
    • Centennial Hall at the Hollywood and Highland Center
    • Open to registered attendees, speakers, and vendors
    • Sponsored by IBM Watson Media

While you are there, stop by and visit the IBM Watson Media team in person by visiting us nearby at booth #12 and learn how video has become a global communication medium for entertainment, information and applications. Meeting times are limited and won’t last long! Act now and reserve a time to speak with one of our video experts, we look forward to seeing you there!

Schedule meeting


Five Building Blocks for Enterprise Streaming Success

Whether you use video for employee training, town hall meetings or HR updates, technology is transforming how executives get the word out to their remote workforce. In a recent Ustream & Wainhouse Research survey of corporate executives, more than four out of five respondents (81%) describe online video as an effective tool for communicating work-related information.

If you are in the midst of evaluating your streaming technology options, this report can help identify the key features to look for and the capabilities of enterprise streaming platforms that should be considered during the process. For organizations serious about laying a solid foundation for using online video, these issues should be viewed as the building blocks for enterprise streaming success.

Download the research to learn:

  • What IT executives view as the most critical features a video platform must have.
  • Why 48% say that secure content distribution is very important while evaluating their video provider options.
  • How to leverage viewership analytics to make the case for video in the workplace.
  • What factors to consider when producing high quality corporate videos.
  • Using VOD content archives as a key business benefit.

With the ability to create more engaging corporate communications, it’s no wonder that video is being used for a broader array of business applications than ever before. Executives contemplating an investment in video streaming technologies should be aware of the building blocks of enterprise streaming to address the issues most relevant to their specific organizational needs. Download our exclusive research to learn more.

DOWNLOAD NOW


Roland “The Future. Redefined” Global Music Festival – Powered by IBM Watson Media

Roland - The Future Redefined

IBM today announced at IBC 2016 that Roland Corporation has selected IBM’s video streaming platform to live stream the musical instrument company’s historic, 24 hour international music festival and product launch. Beginning on September 9 at 4:00pm UTC, the showcase event will span major cities like Tokyo, London, Los Angeles, and Paris, and feature live musical performances and more than 30 product launches, leveraging IBM’s cloud based video platform.

As a long-time client of IBM, Roland will expand its use of Ustream’s Pro Broadcasting service to broadcast from eight international cities throughout the 24-hour period. Having used Pro Broadcasting to create a regular cadence of live streamed product reviews and artist interviews, “The Future. Redefined.” brings an unprecedented level of scale to the viewing experience by tapping into a multi-CDN infrastructure with Ustream’s SD-CDN technology that has been used to serve live content globally to more than one million concurrent viewers on a single stream. Hosted on the cloud, IBM’s video streaming services are able to provide massive scalability with no additional investment in infrastructure or resources. Roland also leverages the Ustream Align streaming video platform for internal communications including sales enablement initiatives and company and personnel news.

“In the last several years, we have seen an explosion in how video is being used across enterprises, both as a means of internal communication, as well as a way to engage with existing and future customers via the cloud,” said Brad Hunstable, CEO of Ustream, an IBM Company. “‘The Future. Redefined.’ is a ground breaking event, and one that solidifies Roland is taking an innovative approach to connecting with consumers by creating a compelling customer experience that will drive the business forward.”

“‘The Future. Redefined.’ elevates our commitment to connecting with our community in a unique and engaging way,” said Christian Delfino, Vice President, Product Management, Roland Corporation U.S. “To make this event a reality, we needed a platform with proven scale and reliability to create an experience that will resonate with the artists we serve. In the course of our work with Ustream, it was clear that IBM was the ideal collaborator in developing this innovative event.”

During “The Future. Redefined.” Roland will unveil new synthesizers, digital pianos, electronic drums, DJ equipment, BOSS guitar related products, and a new genre of musical instrument never offered before by Roland. The Los Angeles grand finale event will be broadcast starting at 7:00pm PDT from a private VIP event held at Six01 Studio in Los Angeles, featuring artist performances by Echosmith, Saint Motel, Judith Hill, DJ Pierrre, and more. To take part in “The Future. Redefined.” you can visit  tfr.roland.com and use #909day.


Mazda MX-5 Cup Returns to VIR

Mazda MX-5 Cup

Drivers, start your engines! The 2016 Mazda MX-5 Cup is returning to the Virginia International Raceway for the first time since 2012, and you are not going to want to miss the action. It is also your chance to watch the all-new fourth generation Mazda MX-5 Miata, recently announced right here on IBM’s video streaming services.


Webinar: Protect Your Internal Network

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Looking to stop internal video streaming from overtaxing your network?

Join us tomorrow, Thursday June 23rd at 11:00am PT | 2:00p ET, for a LIVE interactive webinar on eCDN, Ustream’s new solution that allows companies to horizontally scale their video streaming and reach internal audiences without compromising the integrity of their network.

The webinar will:

  • Explain how eCDN works
  • Demo the admin portal that controls eCDN
  • Explore Ustream’s Software Defined CDN (SD-CDN) technology and how eCDN and SD-CDN work together to deliver video deep inside corporate networks and to every corner of the globe.

Register now to learn more about the Ustream eCDN solution

REGISTER NOW


Westminster Kennel Club Dog Show 2016

Westminster Kennel Club Dog Show

Connecting people through the power of live video technology is something we take very seriously here at Ustream. After all, by 2017 80% of all the world data will be video! But there is only one thing that we feel even more passionate about, and that is our love for dogs. At any given moment there are no less than 2 canines lounging around the Ustream office, and each one is treated as an equal member of the team. Even as we were in discussions with IBM, one thing was very clear. The dogs stay. Which is probably why the Westminster Kennel Club Dog Show is truly the must watch event of the year. More than 2,000 dogs are vying for the ultimate title of best in show, and we all have our favorites.

The festivities kicked off Monday 2/15 at Madison Square Garden in New York City with the winners of the herding, non-sporting, toy and hound groups selected. Tonight we will learn who is the top dog in the sporting, working and terrier groups, leading up to the highly anticipated Best in Show announcement! And since an event this size entails far more action than can be captured on a single channel, the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring.

Tune in LIVE tonight at 5:00 PST to learn who takes home Best in Show! 


A Brief History of Streaming Video

Video is everywhere, and by 2017 80% of all the world data will be video. It feels like the world suddenly discovered live streaming, which is something we’ve been doing here at Ustream since 2007. In fact, don’t tell Periscope or Meercat, but live streaming on mobile devices isn’t even new. We introduced our first broadcast-capable apps for iOS and Android all the way back in 2009 (really!) and since then we’ve helped Fortune 500 companies launch new products, broadcast concerts from famous recording artists, help citizen journalists document events, and family members share special moment via live, on-the-scenes broadcasts.

Now don’t get us wrong … we’re very happy that live streaming is getting a lot of buzz and that everyone decided to join the party. We’d like to take a step back and show you a brief history of streaming video and how we got to where we are now!

A Brief History of Streaming Video

 


Allstate Unleashes Mayhem at the SEC Championship Game

Allstate claims that their insurance can protect you from “Mayhem” when it strikes, but what happens when the mayhem is controlled by your biggest football rival?

During the weeks leading up to the SEC Championship game, Allstate invited Crimson Tide and Gators fans to inflict Mayhem on their rivals with assistance from two conveyor belts, one massive shredder and a full tailgate set up complete with a charcoal BBQ, patio chairs, and an entire car. University of Alabama and the University of Florida fans battled it out on Twitter by voting for Mayhem to inflict destruction on their rivals by using the hashtag #ShredAlabama or #ShredFlorida and watched live on Ustream as the carnage unfolded.

“Mayhem continues to be an iconic figure, reminding college football fans to protect themselves from the uncertainties of game day mishaps,” said Pam Hollander, vice president of marketing for Allstate. “And while college football fans can’t control the outcome on the field, we’re excited to give them the opportunity to have an impact off the field and show their team passion leading up to one of the biggest college football match-ups of the year.”

In a partnership with long-time advertising agency partner, Leo Burnett, fans of both teams had the chance to watch the chaos live on Ustream in addition to joining the action on Twitter. With the exception of Saturday’s championship game, the #MayhemTweetOff featured no outside advertising, relying instead on social media, live stream broadcast and the participating schools to get the word out. Do you have an upcoming event that you would like to promote? Now is the time to call!

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