All posts by Tilly McLain

Dealcrunch Discusses Video Streaming Technology with Ustream CEO Brad Hunstable

A lot has happen since Ustream joined IBM Cloud Video, and video technology has become the hottest resource in 2016 for both consumers as well as major enterprises. The amount of time spent watching video on digital devices has sky rocketed in the last year, and shows no signs of slowing down. DealCrunch talked with Ustream CEO, Brad Hunstable to learn more about how companies are using live video to engage with consumers, and a preview of how Ustream is integrating with IBM Watson to produce AI (artificial intelligence) video insights.


Click here to read the full interview


Ustream Wins Streaming Media’s Best Live Streaming and Enterprise Video Platform and More

streaming media readers choice awards

That’s a wrap, folks! Thank you all for joining Ustream at Streaming Media West 2016. It was a whirlwind of a trip, and we are thrilled to announce that we came home as a Streaming Media Readers Choice Awards winner in 4 categories, some of which are our first year receiving! Thank you to all of our customers for voting. We couldn’t have done it without you!


Join IBM Watson Media at SMPTE 2016

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The Society of Motion Picture and Television Engineers, or SMPTE to us industry folks, is the organization that has supported a century of technological advances in entertainment technology, and is the host of the SMPTE Annual Technical Conference & Exhibition being held in Hollywood, CA October 25th – 28th. SMPTE 2016 is a three day event packed full of technical sessions and special events such as the SMPTE-HPA Student Film Festival annual Awards Ceremony, an exhibition hall with all the key players in video technology and a pre-conference Symposium that gives you the opportunity to build relationships with top video professionals in the industry.

Mark your calendar and make sure you catch the IBM Watson Media team at the second annual SMPTE Oktoberfest reception on Wednesday, October 26th in the Centennial Hall, from 5:00p-7:00p. Complete with imported beer and German-themed nibbles, the Oktoberfest will surely be a time to remember! (Dirndls and Lederhosen are optional.)

  • SMPTE 2016 Oktoberfest
    • Wednesday October 26th 5:00p – 7:00p
    • Centennial Hall at the Hollywood and Highland Center
    • Open to registered attendees, speakers, and vendors
    • Sponsored by IBM Watson Media

While you are there, stop by and visit the IBM Watson Media team in person by visiting us nearby at booth #12 and learn how video has become a global communication medium for entertainment, information and applications. Meeting times are limited and won’t last long! Act now and reserve a time to speak with one of our video experts, we look forward to seeing you there!

Schedule meeting


Five Building Blocks for Enterprise Streaming Success

Whether you use video for employee training, town hall meetings or HR updates, technology is transforming how executives get the word out to their remote workforce. In a recent Ustream & Wainhouse Research survey of corporate executives, more than four out of five respondents (81%) describe online video as an effective tool for communicating work-related information.

If you are in the midst of evaluating your streaming technology options, this report can help identify the key features to look for and the capabilities of enterprise streaming platforms that should be considered during the process. For organizations serious about laying a solid foundation for using online video, these issues should be viewed as the building blocks for enterprise streaming success.

Download the research to learn:

  • What IT executives view as the most critical features a video platform must have.
  • Why 48% say that secure content distribution is very important while evaluating their video provider options.
  • How to leverage viewership analytics to make the case for video in the workplace.
  • What factors to consider when producing high quality corporate videos.
  • Using VOD content archives as a key business benefit.

With the ability to create more engaging corporate communications, it’s no wonder that video is being used for a broader array of business applications than ever before. Executives contemplating an investment in video streaming technologies should be aware of the building blocks of enterprise streaming to address the issues most relevant to their specific organizational needs. Download our exclusive research to learn more.

DOWNLOAD NOW


IBM Cloud Video IBC 2016 Recap

IBM IBC

That’s a wrap, folks! Thank you all for visiting IBM Cloud Video in Amsterdam at IBC 2016. It was a whirlwind of a week, and we were thrilled to have the opportunity to meet you all and show you why businesses are all turning to the power, scalability and simplicity of our cloud-based online video streaming platform for their internal and external communication needs. This was our first year attending, and already IBM Cloud Video has created a ton of buzz and announced some major partnerships with some of the industries biggest names:


Roland “The Future. Redefined” Global Music Festival – Powered by IBM Watson Media

Roland - The Future Redefined

IBM today announced at IBC 2016 that Roland Corporation has selected IBM’s video streaming platform to live stream the musical instrument company’s historic, 24 hour international music festival and product launch. Beginning on September 9 at 4:00pm UTC, the showcase event will span major cities like Tokyo, London, Los Angeles, and Paris, and feature live musical performances and more than 30 product launches, leveraging IBM’s cloud based video platform.

As a long-time client of IBM, Roland will expand its use of Ustream’s Pro Broadcasting service to broadcast from eight international cities throughout the 24-hour period. Having used Pro Broadcasting to create a regular cadence of live streamed product reviews and artist interviews, “The Future. Redefined.” brings an unprecedented level of scale to the viewing experience by tapping into a multi-CDN infrastructure with Ustream’s SD-CDN technology that has been used to serve live content globally to more than one million concurrent viewers on a single stream. Hosted on the cloud, IBM’s video streaming services are able to provide massive scalability with no additional investment in infrastructure or resources. Roland also leverages the Ustream Align streaming video platform for internal communications including sales enablement initiatives and company and personnel news.

“In the last several years, we have seen an explosion in how video is being used across enterprises, both as a means of internal communication, as well as a way to engage with existing and future customers via the cloud,” said Brad Hunstable, CEO of Ustream, an IBM Company. “‘The Future. Redefined.’ is a ground breaking event, and one that solidifies Roland is taking an innovative approach to connecting with consumers by creating a compelling customer experience that will drive the business forward.”

“‘The Future. Redefined.’ elevates our commitment to connecting with our community in a unique and engaging way,” said Christian Delfino, Vice President, Product Management, Roland Corporation U.S. “To make this event a reality, we needed a platform with proven scale and reliability to create an experience that will resonate with the artists we serve. In the course of our work with Ustream, it was clear that IBM was the ideal collaborator in developing this innovative event.”

During “The Future. Redefined.” Roland will unveil new synthesizers, digital pianos, electronic drums, DJ equipment, BOSS guitar related products, and a new genre of musical instrument never offered before by Roland. The Los Angeles grand finale event will be broadcast starting at 7:00pm PDT from a private VIP event held at Six01 Studio in Los Angeles, featuring artist performances by Echosmith, Saint Motel, Judith Hill, DJ Pierrre, and more. To take part in “The Future. Redefined.” you can visit  tfr.roland.com and use #909day.


Mazda MX-5 Cup Returns to VIR

Mazda MX-5 Cup

Drivers, start your engines! The 2016 Mazda MX-5 Cup is returning to the Virginia International Raceway for the first time since 2012, and you are not going to want to miss the action. It is also your chance to watch the all-new fourth generation Mazda MX-5 Miata, recently announced right here on Ustream.

On March 22, Mazda unveiled its MX-5 Miata RF at an offsite event on the eve of the New York International Auto Show to a room full of automotive press and analysts, and with the help of Ustream, they expanded their reach to over 30,000 live online viewers.

The inaugural Global Mazda MX-5 Cup Invitational brings together drivers from Europe, Asia and North America to race against each other in a series of non-points, invitation-only races. It is a part of a Mazda-exclusive weekend that features both the Mazda Road to Indy and the Mazda Road to 24. This is the final third of the $200,000 chase for the 2016 Mazda Road to 24 Scholarship. See below for weekend scheduled highlights:

Saturday, August 27, 2016

9:20 a.m. – 9:50 a.m.                 Qualifying – Battery Tender MX-5 Cup

6:15 p.m. – 7:00 p.m.                 Race #1 (45 minutes) Battery Tender MX-5 Cup

Sunday, August 28, 2016

8:45 a.m. – 9:00 a.m.                 Race #2 (45 minutes) Battery Tender MX-5 Cup

Check out the all of the action and recaps of previous races here.


Webinar: Protect Your Internal Network

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Looking to stop internal video streaming from overtaxing your network?

Join us tomorrow, Thursday June 23rd at 11:00am PT | 2:00p ET, for a LIVE interactive webinar on eCDN, Ustream’s new solution that allows companies to horizontally scale their video streaming and reach internal audiences without compromising the integrity of their network.

The webinar will:

  • Explain how eCDN works
  • Demo the admin portal that controls eCDN
  • Explore Ustream’s Software Defined CDN (SD-CDN) technology and how eCDN and SD-CDN work together to deliver video deep inside corporate networks and to every corner of the globe.

Register now to learn more about the Ustream eCDN solution

REGISTER NOW


Viva Las Vegas! Come see Ustream at NAB 2016

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We’re dusting off our blue suede shoes, packing our bags and are ready to hit the road for the NAB 2016 Show in Las Vegas! Will you be joining us? This will be our 5th appearance at the conference, and trust me when I say that it gets better every year! Especially since we are now a part of the IBM family, this time around is already turning out to be one for the ages, we cannot wait to show you what we have in store.

Members of the Ustream team will be onsite and are looking forward to meeting you at the Ustream booth #SU11413. Book a meeting to speak with us, or stop by during our happy hour on Wednesday April 2oth between 5:00p until when the expo floor closes, and be one of first 100 visitors to receive a custom etched “Ustream at NAB 2016” commemorative beer pint or wine glass that you can take home and cherish for years to come. We will also be available at the IBM Video Cloud booth #SL3305 to answer any questions you may have about Ustream’s powerful video technology and how our services fit into the IBM Video Cloud unit. While you are there, make sure to catch one of our daily Ustream theater presentations at 4/18 @ 5:30p, 4/19 @ 1:30p, 4/20 @ 9:30a & 4/21 @9:30a.

Ustream + IBM are planning a lot of great sessions, but there is more to see at NAB. Check out some of the sessions that we are excited for that give you a sneak peek into the direction that the broadcasting industry is headed. Here are some of the talks we are looking forward to at NAB this year that the live streaming community shouldn’t miss:

Broadcast Minds™: Where Today’s Content Leaders Discuss Tomorrow’s Trends
Monday, April 18 | 4:30p – 6:00p

  • This session is presented by NewTek, manufactures of the TriCaster encoder, who are bringing together IP leaders in order to discuss where the broadcast industry might be headed in the future. The segment will include looking at today’s IT technology before looking toward where live production might shift in the years to come.

Cisco Presents – Media in a World of Exponential Technology Advances
Tuesday, April 19 | 12:30p – 1:30p

  • Produced in sponsorship with Cisco, this panel attempts to predict disruptions that will occur to transform the media landscape, similar to the drastic change that occurred to the camera market where consumer friendly video cameras continue to improve in both quality and decrease in size. This panel is a bit more media focused, but there is a high probability the discussion will be relevant to broadcasters outside of this industry.

4K, UHD, HDR and More – The Future of Video
Tuesday, April 19 | 2:30p – 3:30p

  • Sponsored by Ericsson, this super session looks at how the current ramp up toward improved video quality is shaking out at the consumer level. It then dives into a panel featuring people from production houses, agencies, broadcasting, and manufacturing who forecast where video is headed in the future.

We look forward to seeing you there, and in the meantime VIVA LAS VEGAS!

MEET WITH USTREAM AT NAB


The History of Ustream at NAB

ustream at nab

From April 16th through the 21st, the Las Vegas Convention Center will be taken over by 100,000 video professionals and content creators from 150+ countries looking for the chance to get hands-on experience with emerging technologies and the latest innovations in video production and delivery. NAB 2016 is right around the corner, and Ustream has had the privilege of attending the big event 4 years in a row. Let’s take a look back at some of the highlights and the history of Ustream at NAB.

2012
Ustream started our presence at NAB way back in 2012 by providing live coverage for our partners at NewTek, TWiT & Panasonic, and combined all of the action into one super channel that helped viewers keep up on all of the excitement at the show.

2013
The theme of NAB 2013 was the evolution of broadcast media and how social media and consumer engagement are changing the industry landscape. Ustream’s CEO & Founder, Brad Hunstable, had the pleasure of hosting a session about the “Reinvention of Live Media” that went into depth about how Ustream stays ahead of the curve of the new age of real time consumer behavior. We also sponsored the Technology Awards Luncheon, where the National Association of Broadcasters gave recognition to some of the most innovative people in the video community.

2014
In 2014, Teradek broadcasted coverage from NAB and updated online audiences on the latest and greatest announcements from the world’s largest broadcast equipment manufacturers and industry influencers. The live show was streamed exclusively on Ustream for 32 hours over the course of 4 days and offered Spanish captioning for the very first time. Special segments were provided by a variety of partners, including Streaming Media, Philip Bloom, & Broadcast Beat, who each offered their own unique perspective on the industry and provided a well-rounded report of everything happening on the show floor.

2015
NAB 2015 was also the debut of the Online Video Conference, where executives from digital media firms gathered to discuss issues such as online original content, the migration to over-the-top (OTT) content and online advertising metrics. This set the stage for Ustream to show off our latest solution for marketers, Ustream Pro Broadcasting Video Marketing Module, along with our platforms for internal communicators and broadcasters: Ustream Align and Ustream Pro Broadcaster in addition to being the exclusive onsite live streaming provider for clients such as Teradek, Maxon, Sony, Adobe and JVC.

What does Ustream have in store for NAB 2016? Well, you are going to have to join us in Las Vegas to find out! Register today using the code “LV7669” to get access to the show for free until April 1st. We look forward to seeing you there!

REGISTER NOW


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