We’re excited to roll out our third research paper in collaboration with Wainhouse Research, entitled “The Evolving Role of Live Online Video in Corporate Marketing.”
Live online video is quickly emerging as an engagement tool for marketers looking to cut through the clutter of communicating with external audiences. Whether the video is used to extend the reach of product launch events, to create engaging descriptions of merchandise for sale or to provide richer forms of customer support, the technology is helping to transform best practices in corporate outreach. Based on a survey of 1,007 executives in Q4 2013, live video within the enterprise can serve as a catalyst for increased productivity and improved corporate brand image, amongst a variety of other attributes.
Several findings from the latest report include:
Increased access will drive adoption – Sixty-three percent of live online video users report that the technology is “easier to use and more reliable than in years past”
Live video will begin to take up more corporate website real estate – Fifty-percent of organizations plan to expand their use of video on corporate websites in 2014
We at Ustream have seen a ton of content — more than 2 billion hours, in fact — and we’ve certainly seen it all. Live video has quickly become one of the most engaging ways to reach the masses, and many companies are fine-tuning their strategies so they can leverage the power of video. Our friends at Vooza still have some work to do — but that’s what we’re here for!
Does this remind you of anything? Of course it does, as you probably remember reading all about it in Forbes and every other outlet out there.
All joking aside, live video is incredibly powerful and even though the uncut, raw nature may be intimidating, the upside cannot be dismissed. Thousands of businesses use Ustream for business communications, because it’s a socially-fueled way to cut through the clutter and be more productive. Check out the possibilities: https://video.ibm.com/platform/plans
Vooza is a video comic strip about the startup world (aka “the ‘Spinal Tap’ of startups”). Each week, Vooza.com releases a new video for a tech-minded audience of programmers, designers, entrepreneurs, etc. Forbes calls it “viral video done right…comedic genius” and industry leaders like Dennis Crowley, David Karp, and Jason Fried have written about it too.
Ready to learn more? Download our white paper, Integrate Live Video Into Your Communication Strategy