In a marketplace that becomes noisier and more crowded every day, marketers are looking for new ways to engage customers for their products and services.
In the search for new ways to connect, many marketers are turning to an old-school medium for inspiration: television. The average American spends 34 hours each week watching TV, and live events such as the Super Bowl consistently attract audiences of 100,000 or more.
Today’s customers not only crave real-time content, but they also want a seat at the table — the chance to interact and take part in the event as it’s happening.
Ustream delivers on both counts, as detailed in our white paper Gaining New Customers Through Multichannel Live Video Engagement. Download a copy to learn
- How Martha Stewart used online video to launch a new brand of home paint, attracting 80,000 viewers who watched for an average of 10 minutes each
- How HBO promoted the DVD box set of “True Blood” through live online video — and used LiveAd to grow the event’s audience to 135,000
- How iStrategyLabs created a live video campaign to help a small ale brand improve its brand engagement, resulting in sales that exceeded the company’s annual goal by 13–14 percent
Download Gaining New Customers Through Multichannel Live Video Engagement now
Forty years ago, the vast majority (83%) of a business’s market value was invested in tangible assets such as currency, equipment, land, and other property. Today, 84% of the market value of a business comes directly from its people:
- their knowledge and skills
- the services they provide
- the products they build
- the intellectual property they create
People represent the greatest investment and the largest expense of most organizations. Leaders must find and develop and retain the people they need, lead those people through the inevitable tough times that arise, and build an organization that is diverse and ready to meet the constant changes and challenges of the 21st Century. This is what keeps your CEO awake at night.
To be effective, today’s leaders must communicate effectively with the people they lead. No matter the worker’s age, education, or role within the organization, the more they know about the organization’s strategy, challenges, values, culture, and other attributes, the more engaged they are and the more they can contribute. Even more importantly, the more they WANT to contribute.
We hope that you will join Ustream on Wednesday, May 27 at 2 PM Eastern / 11 AM Pacific as we kick off a series of webinars that will:
- Examine the value of effective communications within organizations
- Outline the risks and results of a failure to communicate
- Discuss examples of successful communicators and
- Give you guidelines and practical advice on how to improve your organization’s internal communications
Register for the May 27 webinar: 3 Things CEOs Worry About the Most and How Communications Can Help”