Events have exploded beyond the stage with live streaming. From executive town halls, to press conferences and award ceremonies, most events have had two audiences: the one in the room and the one behind their screens. Due to recent circumstances, though, some venues are going virtual only or virtual for the first time. This introduces new opportunities, but also new things to learn.
For organizers, the expanded reach of a virtual conference is a dream come true, as are the insights from live stream analytics. However, live streaming also requires a new attention to detail: even the Super Bowl and Apple keynotes have fallen victim to seemingly minor mistakes, amplified by the real-time nature of streaming.
To make sure live streams go off without a hitch, organizers should follow this high quality live streaming checklist to ensure a secure connection, reliable equipment and to define a protocol in the event something needs troubleshooting. If you are looking more for assistance on which gear to get, though, check out our Video Studio Recommendations white paper.
Need deeper analytics to analyze how your video content is being consumed? Want to validate that individual viewers completed mandatory training?
IBM Enterprise Video Streaming offers individual viewer tracking analytics. These allow organizations to drill down and see not just who accessed certain videos, but how much they watched and look at overall viewing history as well. This feature has been enhanced as well, for increased scalability in the dashboard and the ability to utilize APIs to take this functionality into other applications.
Looking to introduce a way for viewers to return to the exact moment they stopped watching a video?
IBM Watson Media has released a feature that saves the playback position of videos on a per viewer, per browser level. This allows viewers to continue watching video on demand content from the moment they stopped viewing.
COVID-19 disrupted normal life. It forced organizations to pivot and adhere to guidelines related to the pandemic. The effect has been widespread, impacting private companies and government entities. This includes the judicial system in the United States, which is now faced with continuing day-to-day activities, but virtually.
This case study outlines how a superior court in California utilized IBM Video Streaming to broadcast court hearings live and was able to pivot from in-person to virtual in just two weeks. This not only satisfied a legal obligation to allow public access but resulted in giving the court a future proof solution that may be utilized even after things return to normal.