GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has long participated in some of the industries largest events. As one of the biggest players in the sanitation space, this would mean elaborate and involved appearances at fairs, trade shows and other venues. However, these activities have involved in-person elements, an aspect that during the COVID-19 pandemic became harder to support in a safe manner.
Learn how GROHE, through partnering with IBM and VOK DAMS, has been able to successfully pivot toward launching robust digital experiences that continue to engage viewers on a daily basis.
