Connecting people through the power of live video technology is something we take very seriously here at Ustream. After all, by 2017 80% of all the world data will be video! But there is only one thing that we feel even more passionate about, and that is our love for dogs. At any given moment there are no less than 2 canines lounging around the Ustream office, and each one is treated as an equal member of the team. Even as we were in discussions with IBM, one thing was very clear. The dogs stay. Which is probably why the Westminster Kennel Club Dog Show is truly the must watch event of the year. More than 2,000 dogs are vying for the ultimate title of best in show, and we all have our favorites.
The festivities kicked off Monday 2/15 at Madison Square Garden in New York City with the winners of the herding, non-sporting, toy and hound groups selected. Tonight we will learn who is the top dog in the sporting, working and terrier groups, leading up to the highly anticipated Best in Show announcement! And since an event this size entails far more action than can be captured on a single channel, the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring.
Tune in LIVE tonight at 5:00 PST to learn who takes home Best in Show!
Video is everywhere, and by 2017 80% of all the world data will be video. It feels like the world suddenly discovered live streaming, which is something we’ve been doing here at Ustream since 2007. In fact, don’t tell Periscope or Meercat, but live streaming on mobile devices isn’t even new. We introduced our first broadcast-capable apps for iOS and Android all the way back in 2009 (really!) and since then we’ve helped Fortune 500 companies launch new products, broadcast concerts from famous recording artists, help citizen journalists document events, and family members share special moment via live, on-the-scenes broadcasts.
Now don’t get us wrong … we’re very happy that live streaming is getting a lot of buzz and that everyone decided to join the party. We’d like to take a step back and show you a brief history of streaming video and how we got to where we are now!
Allstate claims that their insurance can protect you from “Mayhem” when it strikes, but what happens when the mayhem is controlled by your biggest football rival?
During the weeks leading up to the SEC Championship game, Allstate invited Crimson Tide and Gators fans to inflict Mayhem on their rivals with assistance from two conveyor belts, one massive shredder and a full tailgate set up complete with a charcoal BBQ, patio chairs, and an entire car. University of Alabama and the University of Florida fans battled it out on Twitter by voting for Mayhem to inflict destruction on their rivals by using the hashtag #ShredAlabama or #ShredFlorida and watched live on Ustream as the carnage unfolded.
“Mayhem continues to be an iconic figure, reminding college football fans to protect themselves from the uncertainties of game day mishaps,” said Pam Hollander, vice president of marketing for Allstate. “And while college football fans can’t control the outcome on the field, we’re excited to give them the opportunity to have an impact off the field and show their team passion leading up to one of the biggest college football match-ups of the year.”
In a partnership with long-time advertising agency partner, Leo Burnett, fans of both teams had the chance to watch the chaos live on Ustream in addition to joining the action on Twitter. With the exception of Saturday’s championship game, the #MayhemTweetOff featured no outside advertising, relying instead on social media, live stream broadcast and the participating schools to get the word out. Do you have an upcoming event that you would like to promote? Now is the time to call!