Once an organization decides to present streaming video on a regular basis, carving out space—and budget—for an in-house studio makes good sense. The prospect may sound daunting, but the studio doesn’t need to look like the headquarters at CNN : It can be equipped with the basics for somewhere in the $12,000-$15,000 range.
Brian Malone, CEO of video production company Malone Media, travels around the country working with companies, nonprofits and government organizations to share their messages through video. Here, he explains how with help from the IT department (and some smart hardware and software purchases), organizations can deliver streaming video on a few minutes’ notice. But first, they need a basic setup and equipment, and this article discusses approaching a DIY video studio setup while being mindful of the end budget.
If you are looking for an expanded guide on this subject, please reference our Video Studio Recommendations white paper.
