Looking for some video SEO tips?
This article outlines strategies to make your video content and their accompanying pages rank better in search engines. It outlines tips and advice to help you get the organic traffic on your content that you’ve been looking for. If part of your goal in creating videos is to drive conversions, also be sure to download our How to Increase Conversions with Online Video white paper.
Looking for video distribution strategies?
This guide walks through various strategies for a successful video distribution plan, garnering you valuable traffic to your content. It includes examining multiple use cases, from monetized assets to video marketing collateral, and the different strategies involved with each.
If you are planning to use your video assets for marketing purposes, also be sure to download our How to Increase Conversions with Online Video white paper that has specific tips for driving conversions.
Looking to do on-demand and live video streaming with chat support? A lot of considerations can go into selecting the appropriate chat module for your video strategy. These can range from compatible technologies, user management, feature sets and brand-able (or a lack of branding) solutions.
This article talks about the process of choosing a chat solution to accompany your video content. It includes areas to consider, features you should look out for, and how to begin moderating conversations. It also examines how IBM Watson Media has updated and expanded its chat capabilities, including the addition of direct messages within a non-Flash framework. To stay up to date on improvements like this over IBM’s video streaming and enterprise video streaming offerings, also be sure to check out periodic live demos that cover the latest on the platform.
Need an effective CTA (Call To Action) for your live video marketing? Looking to add clickable video overlays?
CTAs are an important element of the overall conversion process. While video marketing can be valuable to build brand recognition, sometimes collateral is created for later in the sales funnel with the desire to convert. For these and other instances, IBM’s streaming video and enterprise video streaming users can now add live CTAs directly into the video player. These clickable video overlays can provide a clear next step for prospects who are watching live streaming content. For more information on using live video as part of your marketing strategy, also be sure to download our How to Increase Conversions with Online Video white paper.
How does automated closed captioning work? What elements improve or impact the accuracy for artificial intelligence (AI) driven captioning?
This article examines why automating caption generation is important before diving into how speech recognition and other elements combine to provide an accurate experience. This includes many behind the scenes aspects that go into how AI approaches the task of transcribing audio. The article then concludes with a few tips to keep in mind when looking for a solution that automates closed captioning.
For more information on this topic, including how to succeed with automated closed captioning and what to expect, also be sure to download our in-depth How Can AI Elevate Your Closed Captioning Solutions? white paper as well.
IBM’s new publication, featuring research from Gartner, examines how enterprises are leveraging unstructured video data through machine learning. Topics, showing how AI is disrupting video, range from video analysis for business value, AI powered transcription and examining a large scale deployment that uses cognitive capabilities to enhance video assets.
Check out the publication on AI and streaming video, which includes links to full papers and videos on these topics. Below is a quick recap of some of the information touched on within.