The use of video inside enterprises is on the rise. This rise is in proportion with the amount of content being created for corporate communications. As companies increasingly embrace video for internal communications, video assets are used more. In fact, at organizations that use video for online events more than 100 times annually 49% of their employees watch online video for business on a daily basis.
This presents an opportunity to engage employees at scale while at the same time breaking down geographic barriers that might have existed in the past in doing so. It also, however, presents a challenge in curating and maintaining this growing volume of content. While AI aspects have been introduced, automating both closed caption generation and fueling content discovery in place of manual metadata, there is still manual work to be done.
To address this, IBM Watson Media has introduced bulk features for account administrators and managers to take advantage of. This includes the ability to bulk video publish and label on-demand video content that has been added to an account among other bulk features.
In late 2015 and early 2016 respectively, IBM made key acquisitions in the video space. This saw the 100+ year old company acquire both Clearleap and Ustream. The entities were joined to form IBM Cloud Video. This also gave birth to IBM Watson Media, which was founded around creating an ecosystem of video solutions leveraging IBM Watson. As those solutions matured, and were integrated into the end-to-end streaming solutions, the IBM Cloud Video name was dissolved and the entire unit moved to be part IBM Watson Media.
Now IBM Watson Media has a rich history, a combination of activities done both after and before the acquisitions that led to its creation. This article documents this, noting past major events, awards and other occurrences in IBM Watson Media’s past.
Staying up-to-date with changing technology and evolving employee demands is essential. To better understand how video streaming practices are tied to workplace productivity, IBM, in partnership with Morning Consult, conducted research on employee streaming behavior, device preferences, and priority features. Among the findings: mobile devices are video streaming platform leaders, buffering challenges still disrupt engagement, and closed captioning is a top priority for enterprise streaming.
As global workplaces become more agile, secure enterprise video streaming technology is paramount. IBM dives into the latest trends powering streaming behavior in the workplace in an effort to inform decision-making and help businesses understand how to better engage employees.