The use of video inside enterprises is on the rise. This rise is in proportion with the amount of content being created for corporate communications. As companies increasingly embrace video for internal communications, video assets are used more. In fact, at organizations that use video for online events more than 100 times annually 49% of their employees watch online video for business on a daily basis.
This presents an opportunity to engage employees at scale while at the same time breaking down geographic barriers that might have existed in the past in doing so. It also, however, presents a challenge in curating and maintaining this growing volume of content. While AI aspects have been introduced, automating both closed caption generation and fueling content discovery in place of manual metadata, there is still manual work to be done.
To address this, IBM Watson Media has introduced bulk features for account administrators and managers to take advantage of. This includes the ability to bulk video publish and label on-demand video content that has been added to an account among other bulk features.