All posts by Anthony Romero

What Can Enterprise Video do for Your Numbers?

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Live-streamed video, enabled by a cloud-based video platform, is having a big impact on the business world. That’s the conclusion of a new enterprise video guide, the Definitive Guide to Enterprise Video, a new 25-page eBook from IBM Watson Media.

One example of video’s impact, the guide notes, was at an 8,000-person financial company  with dozens of sites around the world. The company faced a sudden marketplace change, and its CEO asked employees to watch a live all-hands meeting over secured, streaming video. The executive described the company’s new strategy in the meeting, and employees got their questions answered through the video platform’s Q&A module in real time. The company pivoted in an hour, leading its field.


Enterprise Video: Chat Integration Module

Enterprise Video: Chat Integration Module

Looking for an enterprise video chat integration for internal communications? IBM Watson Media are launching a new chat feature for use with IBM Enterprise Video Streaming.

This new feature, which limits access to authorized viewers through either SSO (Single Sign-On) or email authorization, allows for viewers to engage in realtime and participate with one another while watching internal video content. This feature works with both live and on-demand content and is compatible across desktops and mobile devices, including over the IBM Watson Media for Enterprise App.


Manage Temporary Passwords for Video Encoder Access

Manage Temporary Passwords for Video Encoder Access

Looking for a way to manage temporary passwords that could be used for live video encoder access? IBM Watson Media have rolled out a feature that allows account managers to create passwords that can be used by encoding software, encoding hardware and mobile apps for the purpose of broadcasting. These passwords, set permanently or on a temporary basis, are managed directly from the platform by account managers and access can be revoked at any time.

If you want to learn more about security features to look for in an enterprise solution, be sure to read our Enterprise Video Security Components & Services white paper.


ECDN Benefits, Deployment & System Configuration

ECDN Benefits, Deployment & System Configuration

IBM Watson Media has improved its ECDN (Enterprise Content Delivery Network) technology through simplifying the initial deployment and configuration process. This includes a new, friendly UI and also easy ways to export this configuration for VMware® ESXi or Microsoft® Hyper-V™. This article explains the new process and also gives an overview of what an enterprise content delivery network is, ECDN benefits and use cases for the technology.


Slack Integration for Internal Video Channels

Slack Chat Integration for Internal Video Channels

Looking for a Slack integration for your internal video channels?

IBM Watson Media has added an integration with Slack to IBM Enterprise Video Streaming channels. This feature allows it so notification messages are pushed to select Slack channels related to activity, such as an executive townhall going live.


HTML5 Video Player vs. Flash: Support & Features

HTML5 Video Player

In a broad sense, delivering video content over HTML5 is what many broadcasters strive for. A quick search engine query can back that up, as there is an assumption that HTML5 equates to being able to reach mobiles. This is at the base of the conversation, and most often stemming from Flash being incompatible over most mobile devices, but the answer is notably more complex.

This article talks about a recent shift at IBM Watson Media that adds HTML5 video player support on virtually any device, not just mobiles, with support for adaptive streaming. It then covers why this is the right choice through looking at the current landscape of HTML5 video and Flash on browsers.


Data Privacy and Governance Update

IBM Video Streaming is a comprehensive solution that organizations can leverage as part of their video strategy. This can be for both external and internal facing assets, which might include marketing activities or corporate communication. Content can range from live broadcasts to on demand video assets. The platform is a global solution, supporting multi-national corporations while also being able to effectively scale to cater video content on a huge, worldwide scale. Because of this level of inherit flexibility, IBM needs to take into account data privacy laws not just in the United States, but also every country where we store personal data or from which we access personal data.

Video Data PrivacyIBM has prepared an EU Model Clauses agreement for IBM Video Streaming customers to facilitate the transfer of personal data outside of the EU in accordance with the EU data privacy laws. EU Model Clauses are relevant to all customers sending personal information relating to EU citizens to IBM.

To request an EU Model Clauses agreement or for any other information or assistance around the transfer of personal data, customers can contact our dedicated EU Model Clauses team via email.

The EU Directive 95/46/EC sets out rules concerning processing of customer’s personal data. As the data controller, customers appoint IBM as a data processor to process (e.g., store, transmit, archive) any personal data which may be included in the customer’s content. In turn, customers are responsible for obtaining all necessary consents to include the content (including any personal data) in IBM DBaaS solutions.

A list of countries where content may be held or from where content may be accessed for the purpose of delivering and supporting a Cloud Service is available at: www.ibm.com/cloud/datacenters.


Secure Video App for Enterprise Streaming & Comms

Secure Video App for Enterprise Streaming & Comms

IBM Watson Media is launching its new IBM Enterprise Video Streaming secure video app. This mobile app offers a new, more convenient way for viewers to consume internal facing video assets. It greatly speeds up the time it takes for a viewer to access secure video content, letting them quickly dive in and start watching important training assets, executive communication or fulfill compliance training requirements.

Free to download and use, although requiring accessing content from an active IBM Enterprise Video Streaming account, the app is available from the Google Play Store and the iOS App Store. It makes viewing internal video content easy and is suited across a variety devices and connections. This includes support for adaptive bitrate delivery, automatically optimizing the quality based on the viewer’s connection speed.

Read on to learn more about the new mobile app and the advantages it brings for enterprise content owners.


Enterprise Video Portal with a Customizable Experience

Enterprise Video Portal

Looking to offer a customized video experience for your employees? IBM’s enterprise video platform offers an internal facing enterprise video portal. This portal is secured, allowing companies to limit access to intended viewers. This audience can be a mix of employees, contractors and other stakeholders.

Learn what IBM Watson Media has recently improved and what portal features are available to customize for your end user experience. This includes ways to brand the portal with cover images and also a feature video tool that allows enterprises to highlight selected material.


Individual Viewership Data & Audience Metrics

 Individual Viewership Data & Audience Metrics

How well do you know your viewing audience? Are you handing your sales team a list of prospects, but want to offer more insight about how interested these leads are? IBM Watson Media provides robust individual viewership data and audience metrics to inform marketers and live event producers on the effectiveness of their video content while enabling sales through being able to more intelligently identify highly engaged prospects.

If you are looking ways to take this capability and improve your marketing activities, be sure to check out our on-demand Top 5 Live Video Marketing Strategies with Measurable Results seminar. This goes over actionable strategies to utilize, along with ways to measure results, many of which incorporate the viewer tracking here.