Due to the rapid pace of COVID-19, there has been a need to act with agility, resilience and unity in the face of evolving impacts. On March 19, 2020, with just 47 days before the in-person conference was scheduled to start, the decision was finalized to pivot to an all-digital experience for IBM Think as a result of COVID-19. This would be the first time the event would be online-only.
IBM Think Digital experience resulted in nearly 120,000 registrants and over 170,000 unique viewers. The Think content team took over 2500 sessions that were planned for the face to face event and selected the most impactful 250 sessions that could pivot the message to be COVID-19 relevant as well as engage attendees digitally. Over 45,000 hours of content were viewed by attendees with emphasis on design that would accelerate the transformation of the experience from in-person to all digital. Content was captioned in 7 different languages and delivered with live chats and moderated “Ask the expert” sessions for an audience size that was vastly beyond projected expectations.
Discover how IBM met this challenge through its own technology, leveraging both IBM Watson Media and the IBM Public Cloud to offer a scalable, reliable solution with global load balancing to help ensure a premium viewing experience for all.