Customer Stories

Discover case studies through streaming video customer stories that highlight live and on-demand video uses for enterprise, media and entertainment.

Times Square + New Year’s Eve + Ustream = worldwide party!

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When that famous ball in Times Square drops at midnight on New Year’s Eve, audiences around the world can join in the action from the comfort of their own homes, thanks to Ustream.

Times Square Alliance and Countdown Entertainment, co-organizers of New Year’s Eve in Times Square, have announced that revelers across the globe will again be able to experience the excitement of the Times Square New Year’s Eve celebration via a six-hour, live commercial-free webcast via Ustream.

Beginning at 6 p.m. EST, the worldwide audience will enjoy live musical performances, hourly countdowns, behind-the-scenes stories, and star-studded interviews as anticipation builds towards the midnight countdown — and, of course, the famous Ball Drop. Last year’s webcast was watched by more than 1.5 million unique viewers, representing nearly 200 countries.

“Times Square New Year’s Eve is thrilled to partner with Ustream, providing revelers around the world with the best HD video streaming service to watch the global celebration,” said Jeffrey Straus, President, Countdown Entertainment.

National television and radio personality Allison Hagendorf returns to host the live webcast joined by Maggie Rulli, Andrea Boehlke and Jeremy Hassell. Among the featured musical acts will be the rock group O.A.R., who will perform “Peace” from their new album and deliver the traditional performance of “Imagine” moments before midnight.

To join in the fun, visit ustream.tv/2015 beginning at 6 p.m. EST on December 31.

 


LinkedIn: Taking Care of Business Through Live Video

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Remember when LinkedIn was seen as just a place for job seekers to connect with employers? How times have changed …

While other social network companies struggle with their identities, LinkedIn remains the undisputed king of online business networking. The average LinkedIn user is educated, accomplished, and keenly interested in the latest insights from the business world — in other words, the perfect audience for live streaming video.

Several years ago, LinkedIn’s leadership embarked on an ambitious quest to join the ranks of Forbes, The Wall Street Journal and other power players in the world of business content publishing and thought leadership. Beginning with articles from a handful of key influencers, the network quickly made the leap to live video on Ustream to take their program to a whole new level.

Today LinkedIn is one of the most active brands in the streaming video space, broadcasting several times each week to a variety of audiences.

LinkedIn Speaker Series

Through the LinkedIn Speaker Series, the social network is leveraging live video to strengthen its position in the thought-leadership sphere. Talks by Arianna Huffington, Barack Obama, Deepak Chopra, and other luminaries have been broadcast live from the LinkedIn campus to a global audience.

To date the LinkedIn Speaker Series channel has garnered more than 250 million views worldwide. Most recently, LinkedIn hosted its first live broadcast from its Singapore office, featuring David Lim, leader of the first Singapore Everest Expedition in 1998.

Job Seeker Webinars

Every month, the LinkedIn Job Seeker Webinar channel presents a live 60-minute webinar to teach job seekers — from recent grads to seasoned professionals — the strategies and best practices that can help them in their job searches.

Download our whitepaper and learn how you can leverage live video for internal communication.


Ustream Delivers Out-of-This-World Footage of Cosmic Drive-By

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When a comet the size of a small mountain whizzed past Mars a few weeks ago — coming within 87,000 miles of the Red Planet — a fleet of scientific observatories, including NASA’s MAVEN spacecraft, were there to record the action. And thanks to NASA’s Ustream channel, thousands of people around the world were able to observe the historic event. (Read more in “Comet takes near-miss route to Mars,” USA Today)

Speaking to USA Today, planetary scientist Roger Yelle of the University of Arizona called the happening “a once-in-a-lifetime opportunity.” For Mars and the comet to be “coming right next to each other … right after this very sophisticated spacecraft [MAVEN] gets there — it just boggles the mind,” he added.

Comet Siding Spring, named after the Australian observatory where it was discovered in 2013, came from the Oort cloud, one of the coldest, most remote regions of the solar system. While most comets in the Oort cloud tend to stay put, this one appears to have been bumped by a passing star and sent on a trajectory towards the sun.

The “cosmic drive-by” occurred on Sunday, October 19, while most Americans were preoccupied with football. “If your team loses, forget about it and just go to the Ustream,” Padma Yanamandra-Fisher of the Space Science Institute advised at a NASA briefing before the event. “This is a lot more exciting.”

Read the USA Today article, “Comet takes near-miss route to Mars” or download the DemandGen Report On-Demand Webinar to learn how your business can be successful with live video streaming.



The SMBs Heard ‘Round the World

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Not so long ago, your typical small business was a neighborhood mom-and-pop shop that served a small, local clientele.

Fast forward to 2014, and small businesses are just as likely as IBM to have a truly global presence, with team members and customers located around the world.

With a worldwide footprint comes the need to communicate with audiences thousands of miles away, which can be a challenge for lean-and-mean companies. That’s where Ustream comes in.

Ustream enables thousands of small and medium-sized businesses (SMBs) to realize the benefits of live streaming video. Our clients include some of the most innovative, dynamic SMBs around — businesses like Foster City, California–based Zuora.

Founded in 2007 by three guys in a tiny office, Zuora enables businesses to launch and monetize subscription products and services through its subscription management software. Today the company employs more than 400 professionals at its headquarters in California and at satellite offices throughout North America, Europe, and China.

As you can imagine, managing a team whose locations span nine time zones can be quite a challenge, especially for a small business. How do you keep all your employees engaged and aligned with your mission while still keeping a small-company feel?

Zuora’s leadership found their solution in live streaming video, provided by Ustream. The company began broadcasting its weekly meetings, enabling employees around the world to offer input and ask questions in real time.

But that was just the beginning: Now the company uses Ustream live video to evangelize their brand message. Last year the broadcast of their Subscribed conference in San Francisco attracted more than 20,000 viewers. “That blew away our expectations,” says CMO Brian Bell. “We never expected to get that many watching it live and engaging in the conversation. In fact, it was so successful that when we did the event again in London, we also chose Ustream.”

Read more about Zuora and check out their Ustream channel.



Case Study: TWiT.tv

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From its humble beginnings with a single podcast, TWiT.tv is now poised to become “the CNBC of tech” — powered by its partnership with Ustream.

Since 2005, the shows of TWiT.tv have provided news, commentary, help, how-to and perspective on the latest trends in digital tech from seasoned experts and journalists. Beginning with a single podcast called This Week in Tech (the source of the acronym TWiT), the online broadcaster now offers more than 20 other top-ranked shows, including This Week In Google, Tech News Today, Green Tech Today, Macbreak Weekly, Windows Weekly, The Daily Giz Wiz and many more.

“Soon after we started the podcast, I could see that video was getting the lion’s share of attention,” recalls Leo Laporte, founder, owner and president of the Internet television channel. “We set up a webcam and started streaming video of me recording the podcast.” But even in 2005, Laporte foresaw a grander future for streaming video.

“I envisioned a time when IPTV [Internet Protocol television] would take off, when people wouldn’t care where they got their TV from traditional networks or Internet broadcasters,” he remarks.

Today, TWiT.tv produces 30 shows and owns a 3,000-square-foot studio in Petaluma, California. Viewers can enjoy the content live as it is broadcast or via download; however, Laporte notes that the live broadcasts are the secret behind TWiT’s special brand of success.

“I came from live TV and radio,” Laporte explains, “so I know firsthand that there’s an immediacy, an urgency, an energy around live broadcasts. Because we’re live, our shows are better — they feel live, even if you’re watching a download.”

Ustream has been a partner of TWiT.tv since its earliest broadcasts. “Ustream is our oldest partner, and it’s the default selection on our live stream home page,” says Laporte. “Our audience is very tech savvy, and they come with the expectation that our broadcast will be flawless. It’s so important that the distinction between Internet broadcasters and ‘real’ broadcasters disappears — we ARE real broadcasters — and Ustream enables us to deliver a real broadcast experience.”

In addition to uncompromising quality, Ustream has also delivered on customer service. “We were very specific about what we wanted,” Laporte notes, “and Ustream has been great about helping us do livestreaming our way. For example, we didn’t want preroll ads — our advertising is a part of the show — and they’ve worked with us every step of the way.”

As livestreaming becomes more popular and accessible to more content creators, Laporte sees his vision for IPTV closer than ever to becoming reality. “Newer televisions are capable of showing IPTV,” he explains. “One day soon, picking up the remote will be the same process for watching network TV as for accessing an Internet show. Then IPTV will be a reality … and TWiT.tv will be right there.”

To learn more, check out the TWiT.tv case study video or download our white paper to learn how you can integrate video into your communication strategy.


Sharing Hope Through Live Streaming Video

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Sure, we’ve all heard the bad news about climate change: it’s here, it’s huge, it’s devastating, and it’s not going away anytime soon.

Ever wonder whether there’s any good news around this global phenomenon?

Well, there is. On September 16–17, 2014, the Climate Reality Project broadcasted live streaming video on Ustream for 24 hours straight, sharing 24 reasons to be hopeful about the future of our planet. 24 Reasons for Hope is the fourth event in the Project’s annual 24 Hours of Reality series dedicated to sparking action on the issue of climate change.

Each hour of the event, hosted on the Climate Reality Channel, focused on a different reason to be hopeful about our future and encompassed presentations from Project Chairman Al Gore, town-hall meetings, musical performances from acts such as Linkin Park and Jack Johnson, and other features. Among the 24 reasons presented were:

  • Renewables are growing in use and getting cheaper all the time. (Hour 1)
  • Remarkable progress is being made in energy storage. (Hour 11)
  • Key financial institutions are realizing that dirty energy is a bad investment (Hour 21).

The 24 Reasons for Hope channel on Ustream drew more than 16 million views — 8 million unique views — in countries around the globe.

To learn more about the event and to access recordings from the live video stream, visit 24hoursofreality.org.


Geek House Grand Opening and LIVE Stream

This week’s guest blogger is Cali Lewis: What do you get when you mix one part Bill Nye and two parts Fembot? Cali Lewis! You may have seen her co-hosting ‘Call For Help’ with Leo Laporte, or perhaps you’ve seen her reporting on BBC, CNN, MSNBC or Fox. She’s the co-star of GeekBeat.TV, and her millions of fans will tell you – she’s a little bit country, AND a little Rock n’ Roll! Find her on Twitter @calilewis

GeekBeatWho has 8500 square feet of oxygen rich space, robots roaming the halls, and the biggest Infinity Wall this side of the Rio Grande? The Geek House that’s who!

It’s time for yet another big milestone for the team here at GeekBeat.TV! We started in a small bedroom in Dallas, quickly moved to a leased 2500 square foot office space to OWNING an 8500 square foot epicenter the audience has dubbed the Geek House!

And now, on August 1st, 2014 at 4:00 PM EST, it’s time to show the galaxy why the Geek House is Disney World for Geeks! We literally have people coming from all over the world to be part of the experience, and we’ll be unveiling some very geeky, super secret features of the Geek House!

And guess what? YOU can be part of the experience, without having to come to Dallas! Just join us on our LIVE stream on Ustream.tv at http://geekbeat.tv/live – we’ll have our chatrooms throughout the entire building during the show so be sure to chime in with your thoughts and questions!


Lady Gaga’s Last Show at the Roseland Attracts Little Monsters Across the US

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Pop icon Lady Gaga performed her seventh and last show on Monday, April 7th at the Roseland Ballroom, one of New York City’s historic musical landmarks, which was set to close its doors after her performance.

To mark the special occasion, the concert was streamed live online through a website called GetMoreGaga.com, thanks to Verizon Wireless. The event promoted the company’s 4G LTE network, allowing fans to watch the sold-out show from the comfort of their own home.

As many people probably don’t know, this experience was made possible using IBM’s live video technology.


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