Mazda video case study: Driving 100x more viewers to a product launch using IBM

A new Mazda video case study shows how live video can achieve spectacular results.

A big hook for Mazda is the appeal of its designs. The Mazda Miata, for instance, has become  the best-selling two-seater open sports car of all time. The Mazda design philosophy is called “Soul of Motion”, and it seeks to capture “the power and elegance of a wild animal in the instant when it pounces on its prey.”

When a new Mazda design is unveiled, many fans would love to see it live, so Mazda decided to supplement media coverage by streaming its new product introductions live using IBM Video Streaming.  At the LA Auto Show in 2015, 3,400 unique viewers watched from all over the world when the company unveiled the MX-5 RF.

One year later, Mazda introduced the CX-5 crossover, also at the LA Auto Show. The results were amazing. With IBM Video Steaming, Mazda attracted 390,000 people instead of 3,400–that’s 100 times more viewers than the same event the year before. “Using [IBM], we’re able to reach beyond the 300 press people at the event to reach 390,000 people interested in what we’re doing,” said Mike Garant, manager, digital marketing at Mazda.

Mazda video case study

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