Today is the eve of CES 2016 and it sounds like Sony is ready to give us quite a show. The rumor mill has been bustling with speculation, with the most popular theories all being hardware related. Cameras? Headphones? Camcorders? Maybe even a Smart Watch? Any way you slice it we are in for a treat. Sony’s CES 2016 press conference kicks off on Tuesday, January 5 at 5:00pm PST in Las Vegas, and you can watch the entire announcement live here exclusively on Ustream.
Ustream has a long history of working with Sony, most recently as part of the huge Playstation 4 announcement at E3 in 2013.
“When we launched the Playstation 4, we were trying to start the conversation on the next generation of game platforms.” says Michael Brynteson, Executive Producer/Senior Manager of Video Production at Sony of America “The biggest benefit of Ustream is the amount of people you are able to touch and reach at one given time, we thought maybe we would get a few people watching us, but we ended up with millions. People measure success in eyeballs these days, and I think Ustream has been able to provide the biggest and best outreach there is possible”
To learn more about how Ustream helps Sony live stream their event, watch our exclusive testimonial.