Wondering how to improve live streaming video audience engagement? Facebook and Twitter, texts, email, Slack, real-life meetings – just some of the many distractions that can lure viewers away from streaming video presentations such as training sessions and corporate town hall meetings.
It’s hard enough ensuring that viewers pay attention when they’re sitting around a conference table or seated in an auditorium. But if they’re not even in the same room as the presenters, how can you attract their attention over the course of the video stream?
So how do you engage employees with corporate communications? Well it can help to take a page from video marketing, where dollars are directly on the line to prove ROI. Where engaging video content is not something that is just stumbled upon, but carefully orchestrated. So we’ve interviewed communicators and video experts, ranging from those in video marketing to video production, to give you pointers on successfully engaging your employees with live content until the very end.