As the COVID-19 pandemic developed, and with it the need to social distance, our IBM Enterprise Video Streaming customers moved more and more of their communication online. As a video streaming provider focused on helping customers share communications securely, IBM was at the forefront of these changes. We provide a solution for remote communication needs, such as training classes, company-wide broadcasts, executive town halls, digital events and virtual conferences. For example, we provided the streaming solution for the extremely successful two-day IBM Think 2020 Digital conference, leveraging the security rich aspects of the platform.
The need to social distance, work remotely and the cancellation of many in-person events has impacted how video streaming is being used today. For this report we gathered live video streaming statistics on how our clients use the IBM Enterprise Video Streaming solution for internal communication (i.e., employee communication). This covers data points like the frequency of live streaming, content length and information around viewership. The data is intended to help you formulate your own plan relating to your corporate communications.
Note: to avoid test broadcasts from being factored into the results, live streams with less than 10 viewers were removed from this study. Also, this data only focuses on live authenticated viewers and does not account for additional viewership or time spent on content from on-demand viewing of the same session.
- Broadcast regularity
- Broadcast length
- Authenticated viewers
- Relationship between duration and audience size
- Viewer engagement
- Suggested practice