Ustream is happy to announce the launch of Ustream Producer 7, the latest version of our robust video broadcasting software. The program is a full featured encoder that offers virtually everything you need for a professional live production while offering an ease of use interface. Functionality includes multi-camera switching, the ability to manage layers (overlaying text or graphics), social feeds, chroma key capabilities, screen share options, and the ability to broadcast in high definition.
The latest version of the encoder offers both new functionality and the feature set of past iterations, but with improved stability. Part of this includes reduced CPU usage from the program, reducing the need to upgrade equipment and offering enhanced performance on existing setups. New functions introduced to the encoder include ISO recording and alternative workflow solutions. Read on for highlights on these features and release notes to track all the changes compared to the prior iteration of the encoder.
How well do you know your viewing audience? Are you handing your sales team a list of prospects, but want to offer more insight about how interested these leads are? IBM Watson Media provides robust individual viewership data and audience metrics to inform marketers and live event producers on the effectiveness of their video content while enabling sales through being able to more intelligently identify highly engaged prospects.
If you are looking ways to take this capability and improve your marketing activities, be sure to check out our on-demand Top 5 Live Video Marketing Strategies with Measurable Results seminar. This goes over actionable strategies to utilize, along with ways to measure results, many of which incorporate the viewer tracking here.
A video thumbnail is an important component of hosting video content online. In many instances, it will be the first thing people see related to the video asset. This can be for external facing assets from a simple Google search, where thumbnails appear in the Video results. It’s also important for internal facing assets using Streaming Manager for Enterprise, where channels can be created with a supplemental video gallery with each additional on demand video represented by a thumbnail.
Consequently, a video thumbnail acts as not just a method to preview what the video is about, but also as a “mini-poster” to market that asset. As a result, it’s important to not just make sure a thumbnail is associated with each video, but also to make sure it’s the most relevant it can be. For those looking for a solution that offers greater control over their video thumbnails, IBM Cloud Video has a suite of cloud based features that include thumbnail generation.
If you prefer a video representation of this, register for our Getting Started webinar which walks through this and other IBM Cloud Video features.
The ability to monitor, in real time, stream analytics gives enterprises a way to extract business value from data that is effectively in motion. On external facing streams, this might mean using these metrics to help further bolster attendance through promoting real time statistics on social networks such as noting impressive viewership volume. Going beyond what historical analysis could offer, this gives organizations the ability to inspect and analyze data in order to quickly respond to enhance performance or “right the ship” if the video content is not performing to expectations.
While IBM Watson Media has long had an impressive array of real-time analytics, this week the cloud platform expands with a new console that allows enterprises to monitor live stream content to an incredibly granular degree. This includes tools to investigate issues to support real-time decision making, such as validating how widespread buffering issues might be and check the overall stream health. This use case can help determine if a report of a viewer experiencing buffering issues is an isolated problem associated with the viewer’s connection or if it points to a larger problem possibly due to connection issues at the broadcaster’s side. The new console offers a wealth of use cases and increased ways to understand stream performance, from the ingest to delivery side. It also includes a visual and user interface update to the live stream analytics console as well, marking an overall update to the live metric capabilities of the IBM Cloud Video platform.
Read on to learn more about the real time monitoring and analytic features available to leverage live data regarding video channels. Also be sure to check out our Live Video Delivery System Built for Scalability white paper, which gives insights into the delivery method used at IBM Watson Media to better understand the data presented in the live monitoring console.
Video streaming privacy and controlling video access can be a challenge at times, and the reasons for wanting to limit access can be varied. Sometimes there can be legal incentives, such as acquiring distribution rights for a concert in only selected areas. Other times it can just be to funnel the benefit of doing that video content to a source controlled by the content owner. For example, making sure beneficial traffic to a website ends up at a page controlled by the user.
This article covers the wealth of features available at IBM Watson Media that can facilitate this need to restrict access to streaming content. This includes methods to password protect video assets along with more sophisticated approaches such as restrictions based on demographics like location or age.
This piece is focused on protecting external facing video content. If the need is to instead protect video access for content that has to be internal facing only, IBM Enterprise Video Streaming offers more granular control to keep video content inside an organization.
Wondering what an enterprise content delivery network (ECDN) is and why a company might need one?
IBM’s ECDN helps enterprises service large viewerships centrally located inside an office. The solution allows companies to horizontally scale their efforts, enabling training sessions and more that can be streamed while not causing bottlenecks for a local network.
Read on to learn what CDNs (Content Delivery Networks) are before diving into what an enterprise CDN is, and finally to learn more about IBM Watson Media’s approach.
Today marks the complete launch of the new IBM Watson Media viewing experience and the discontinuation of the old experience. This impacts all existing IBM Watson Media channel pages that were created before February 18th, 2016, and were not already migrated to the new design.
The new viewer experience brings with it a multitude of new improvements for the desktop and mobile experience around these pages. This includes a cleaner look and also additional features for broadcasters to customize channel page content.
Want to stay up to date on what changes and improvements are being made to both the channel pages and the overall IBM Watson Media solutions? Register for this Live Demo: Getting Started with IBM Video Streaming.
Update: Please note that the New Ustream Facebook Application feature described in this article has since been depreciated. It is no longer supported. It has been replaced by Inline Video Playback for Facebook and Twitter. The Inline Playback feature works over both social networks, and is as easy as posting the channel URL to a Facebook wall post or Tweet to implement. There is no application to install or other steps involved. It just requires a channel page that does not have advanced security features on it, like support for Single Sign-On. Read the Inline Video Playback article for more details.
When you broadcast live on Ustream we make sure that your event is viewable everywhere – on your Ustream channel page, on our mobile applications, and on embeds in blogs and websites throughout the internet.
Today we are excited to announce that you can showcase your Ustream events on your Facebook Page – giving you yet another place for your fans to view your content. It is viral, it is customizable, and it is absolutely free for everyone through the new Ustream Facebook Application.