Streaming Video Blog

The live stream video begins, and the carefully prepared speaker begins addressing an audience of thousands of viewers. The presentation is going smoothly until, just a few minutes into the opening keynote, the video freezes. Some viewers sound the alert in the chat window, others try checking their own connection. But many viewers have left: On average, one in five viewers will immediately stop watching a stream with poor video quality and never return.

Most of the time, common live streaming video mistakes—poor sound quality and a broken (or unattended) chat function, among others—are easily avoided with careful advance work. Organizations new to streaming video should heed this advice from Jeff Irwin, customer success manager for IBM Watson Media. In the process of helping customers implement and manage streaming video, Irwin has identified common mistakes that stand in the way of streaming events and their viewers. So follow these 13 tips to avoid any unlucky mishaps on your next broadcast.

Note that this list assumes that you are using a platform that is scalable, able to reach large audiences without crashing, and is mobile friendly, having adaptive bitrate delivery. If not, these would be priorities as well.

1. Failing to account for variables
2. Ignoring audio quality
3. Not checking your audio
4. Forgetting to confirm adequate bandwidth
5. Discounting the importance of your location
6. Having no lighting plan
7. Failing to promote the event
8. Being late
9. Not running pre-show content
10. Making a weak first impression
11. Not engaging your audience
12. Skipping the chat moderators
13. No follow up, CTA or post event strategy

There’s a gold mine of data in live video streams — data that can guide communications programs and help organizations refine future presentations. Important engagement clues are buried deep in the data: How long are viewers actually tuning in to company video? Are they responding to calls to action? How often are they engaging?

During any live stream, metrics are key for assessing performance, spotting trends and honing everything from a video’s message to its quality. Here are four impactful (and often overlooked) data points to collect from your live video analytics to get a complete picture of the event’s success.

71% of executives describe distributing video without harming the corporate network as a top priority purchase decisions in streaming technology.

Video, especially live video where large simultaneous audiences can occur, is a very bandwidth intensive process. Without a proper delivery strategy in place, it can easily compromise the network, halting other activities that might require network bandwidth. So what does a proper strategy look like? Well it often includes an ECDN (Enterprise Content Delivery Network) solution.

This article tackles this topic of ECDN provider features and how to find the best solution for you. It will arm you with a better understanding of features that are out there to help you start to build a checklist of what’s important based on your needs and scope out your optimal setup. This includes considerations like ease of use and monitoring capabilities alongside the different types of available solutions, including efficient delivery over unicast networks and multicast options.

For those looking for even more information on this topic, including comparing unicast, multicast and P2P options along with firewall considerations, download our Internal Video Delivery Without Bottlenecks eBook.

• Why do you need an ECDN provider?
• Is unicast or multicast preferred?
• Multi-tiered distribution
• Network monitoring
• ECDN use cases
• The optimal ECDN solution for you
• Building your feature checklist