The live stream video begins, and the carefully prepared speaker begins addressing an audience of thousands of viewers. The presentation is going smoothly until, just a few minutes into the opening keynote, the video freezes. Some viewers sound the alert in the chat window, others try checking their own connection. But many viewers have left: On average, one in five viewers will immediately stop watching a stream with poor video quality and never return.
Most of the time, common live streaming video mistakes—poor sound quality and a broken (or unattended) chat function, among others—are easily avoided with careful advance work. Organizations new to streaming video should heed this advice from Jeff Irwin, customer success manager for IBM Watson Media. In the process of helping customers implement and manage streaming video, Irwin has identified common mistakes that stand in the way of streaming events and their viewers. So follow these 13 tips to avoid any unlucky mishaps on your next broadcast.
Note that this list assumes that you are using a platform that is scalable, able to reach large audiences without crashing, and is mobile friendly, having adaptive bitrate delivery. If not, these would be priorities as well.
- Failing to account for variables
- Ignoring audio quality
- Not checking your audio
- Forgetting to confirm adequate bandwidth
- Discounting the importance of your location
- Having no lighting plan
- Failing to promote the event
- Being late
- Not running pre-show content
- Making a weak first impression
- Not engaging your audience
- Skipping the chat moderators
- No follow up, CTA or post event strategy
We asked a few questions recently to Nick Barber, senior analyst with Forrester Research on video and what’s changing with the advancements of artificial intelligence (AI). Here’s what Nick had to say based on his research around enterprise video and related communications technology.
You can hear more from him on through this on-demand webinar: Transform the Employee Experience with AI Driven Video Communications.
There’s a gold mine of data in live video streams — data that can guide communications programs and help organizations refine future presentations. Important engagement clues are buried deep in the data: How long are viewers actually tuning in to company video? Are they responding to calls to action? How often are they engaging?
During any live stream, metrics are key for assessing performance, spotting trends and honing everything from a video’s message to its quality. Here are four impactful (and often overlooked) data points to collect from your live video analytics to get a complete picture of the event’s success.
This week in Cannes, France, IBM Watson Captioning was honored in the Advanced TV Innovation of the Year category at the Content Innovation Awards 2018. The award highlights technology that has improved the TV experience, overcome challenges to the market or enabled viewers in new ways. In this respect, IBM had recently launched IBM Watson Captioning Live, which debuted in April of 2018 to offer live intelligent closed captions for broadcast networks.
The solution, which aids in automated caption generation, helps solve some of the most critical issues facing live content creators today in providing captions. This includes both the ability to scale caption generation and in regards to accuracy, all through infusing the technology with artificial intelligence. This article details what is IBM Watson Captioning and some background on the Content Innovation Awards. For even more information on this technology, also download our white paper Captioning Goes Cognitive: A New Approach to an Old Challenge.
71% of executives describe distributing video without harming the corporate network as a top priority purchase decisions in streaming technology.
Video, especially live video where large simultaneous audiences can occur, is a very bandwidth intensive process. Without a proper delivery strategy in place, it can easily compromise the network, halting other activities that might require network bandwidth. So what does a proper strategy look like? Well it often includes an ECDN (Enterprise Content Delivery Network) solution.
This article tackles this topic of ECDN provider features and how to find the best solution for you. It will arm you with a better understanding of features that are out there to help you start to build a checklist of what’s important based on your needs and scope out your optimal setup. This includes considerations like ease of use and monitoring capabilities alongside the different types of available solutions, including efficient delivery over unicast networks and multicast options.
For those looking for even more information on this topic, including comparing unicast, multicast and P2P options along with firewall considerations, download our Internal Video Delivery Without Bottlenecks eBook.
Looking for a streaming video analytics API and other developer tools related to video metrics?
IBM has expanded the analytics options available to IBM video streaming and enterprise video streaming users. This includes a set of APIs that allows developers to take metrics related to their video content and infuse them into other applications. These available analytics can be used to track content broadly, seeing metrics on all content. However, they can also be used to track individual usage, associated with an email address gathered either after a user authenticates for restricted internal content or fills out a registration gate for video marketing content.
This article covers what type of data you can get through using the streaming video analytics API, where to find them and API use cases. Some of these are focused on the idea that they will be used for video marketing, while others on the very different use case of internal comms. For the latter, also be sure to download our Using Video for Internal Corporate Communications, Training & Compliance white paper as well.
Looking for cloud video editing capabilities? Tools that can let you trim content online while also looking into value adds like the ability to chapter content for better accessibility?
IBM Watson Media offers capabilities for content owners to modify videos, either uploaded or archived from previous live sessions, online. This is non-destructive, meaning changes can be reverted, and is collaborative as multiple managers and admins can utilize the same account to edit video content.
This article covers this feature set along with highlighting improvements that have been made, moving the technology to being HTML5 based. Also be sure to register for our Getting Started with Enterprise Video Management webinar as well, which will cover this and any additional improvements and features to the IBM Watson Media services.