Pivoting in-person events to digital experiences in three weeks time
COVID-19 caused companies to pivot toward new digital solutions to do business. These practices are ones that must stand up to remote working and restrictions on travel and lockdown facilities.
What do you do, though, when your organization focuses on community and building a strong network of companies through in-person events?
For Digital Hub Logistics Hamburg, they innovated by adopting a digital strategy through technology from IBM. This was done with an eye on speed: quickly being able to introduce video streaming to their community to keep them engaged from earlier events while reaping success through greatly expanding their reach.