June 2020 - Streaming Video Blog

Live Video Streaming Statistics: Internal Communication in Numbers

Written by András Balogh in Video Trends & Studies on 18 June 2020

As the COVID-19 pandemic developed, and with it the need to social distance, our IBM Enterprise Video Streaming customers moved more and more of their communication online. As a video streaming provider focused on helping customers share communications securely, IBM was at the forefront of these changes. We provide a solution for remote communication needs, such as training classes, company-wide broadcasts, executive town halls, digital events and virtual conferences. For example, we provided the streaming solution for the extremely successful two-day IBM Think 2020 Digital conference, leveraging the security rich aspects of the platform.

The need to social distance, work remotely and the cancellation of many in-person events has impacted how video streaming is being used today. For this report we gathered live video streaming statistics on how our clients use the IBM Enterprise Video Streaming solution for internal communication (i.e., employee communication). This covers data points like the frequency of live streaming, content length and information around viewership. The data is intended to help you formulate your own plan relating to your corporate communications.

Note: to avoid test broadcasts from being factored into the results, live streams with less than 10 viewers were removed from this study. Also, this data only focuses on live authenticated viewers and does not account for additional viewership or time spent on content from on-demand viewing of the same session.

MER Conference™ Case Study: Rapid Pivot to Digital Event

Written by Stacy Nawrocki in Customer Stories on 11 June 2020

What do you do when you are on track for over 300 people registering to attend, 10 sponsors setup to exhibit, nearly 100 speakers committed to present… and 6 weeks before the event you learn all of these people now can’t leave their homes?

For the MER Conference, the solution was to quickly pivot to a digital experience; one that could engage audiences remotely while placing them in front of experts and thought leaders. This case study outlines their transitional story, of shifting the conference, in just 6 weeks, to the new format. In the end, the team executed a seamless digital event experience and achieved an increase in year over year registrations by about 45%. Here’s how they did it.

Live Stream Conferences: Digital Events and Hybrid Event Models

Written by Stacy Nawrocki in Tips & Tutorials on 8 June 2020

Have you transitioned an in-person conference or event recently to an all-digital experience? Before COVID-19, many businesses focused on in-person opportunities to drive engagement. But once event cancellations started happening rapidly due to the need to social distance and related restrictions, businesses across virtually all industries were forced to take a very close look at how they could quickly pivot their efforts to digital.

This blog outlines some key insights from the last few months of activity in creating digital events. It details how IBM Watson Media has been able to help many clients with these efforts to live stream conferences, including our own IBM Think Digital event, providing considerations for your own virtual conference.

Permalinks: Creating Vanity URLs for Videos

Written by Anthony Romero in Product Updates on 2 June 2020

Looking to customize your video URLs? Want to setup a static link that can be updated with new videos without having to notify others or replace embed codes?

This article walks through creating vanity URLs for videos through a new permalink feature for IBM Video Streaming. When setup, a custom ending for the URL is created, featuring the name of the content or any other desired name. In addition, content creators and organizations can use this feature to swap videos tied to a permalink. This will automatically swap the video content featured across embed codes and shared links that use that permalink.