Music, and the artists that make it, have always had tremendous power to influence our culture, our emotions, and even our morality. Recycled Percussion is a band that has taken that responsibility very seriously for years as they seek to use their influence for good. And now, they are combining their talent, influence, and cutting edge technology to take it to another level – online.
SzinhazTV, a Budapest-based media startup, streamed plays from top Hungarian theaters to more than 8000 unique users since its launch in November. The increase in streaming capacity was derived from IBM Watson Media technology on the IBM Public cloud.
Need an effective CTA (Call To Action) for your live video marketing? Looking to add clickable video overlays?
CTAs are an important element of the overall conversion process. While video marketing can be valuable to build brand recognition, sometimes collateral is created for later in the sales funnel with the desire to convert. For these and other instances, IBM’s streaming video and enterprise video streaming users can now add live CTAs directly into the video player. These clickable video overlays can provide a clear next step for prospects who are watching live streaming content. For more information on using live video as part of your marketing strategy, also be sure to download our How to Increase Conversions with Online Video white paper.
Want to know how to live stream Cisco Webex video conferences? Looking for ways to improve archiving and content discoverability through AI?
IBM Video Streaming from IBM Watson Media can be integrated into Cisco Webex Meetings or Events. Through this integration, Webex users are able to push out their video conference so it can be broadcasted on a channel page. This channel can be restricted for internal use, or open so that anyone with the link could watch.
Need to create a simulated live experience for viewers? Interested in managing linear channels?
IBM offers live playlists with functionality that can replicate a live broadcast. Using this feature, previously recorded video can be presented to viewers like a live stream. These simulated live broadcasts can also work alongside live content, with broadcasters being able to push an actual live stream out that will take priority over the live playlist. As a result, they can transition from a previously recorded session, like a guest speaker, to a live session, like Q&A, for corporate communication or for virtual events.
Note: this is not a new feature. It’s been with the IBM Video Streaming platform and IBM Enterprise Video Streaming platform for years. The update is that the feature is no longer Flash based and appears directly inside the dashboard under Playlists now.