All posts by Tilly McLain

Looking to stop internal video streaming from overtaxing your network?

Join us tomorrow, Thursday June 23rd at 11:00am PT | 2:00p ET, for a LIVE interactive webinar on eCDN, Ustream’s new solution that allows companies to horizontally scale their video streaming and reach internal audiences without compromising the integrity of their network.

The webinar will:

• Explain how eCDN works
• Demo the admin portal that controls eCDN
• Explore Ustream’s Software Defined CDN (SD-CDN) technology and how eCDN and SD-CDN work together to deliver video deep inside corporate networks and to every corner of the globe.

Register now to learn more about the Ustream eCDN solution

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There is no denying that the internet has ushered in a new age of media and forever changed the way we consume content. We have all felt the effects. Gone are the days that we turned on the television and flipped the dial to the rolling guide channel to see if there is anything to good to watch on TV, and instead we grab our tablets and connected home devices to check out what new movies or shows have been added to one of many OTT (Over-the-Top) subscription services. But as the platforms that audiences use to consume media expands, a new challenge also arises, which is the problem of delivering that content reliably and at scale.

As an individual Internet user, I expect the whole Internet ecosystem to adapt to the changing demand and follow the changes in the industry. As a business person running a company that uses the Internet, I expect my team and myself to constantly monitor our ecosystem, assess changes in demand, and adapt as quickly as possible. If I am responsible for governing the Internet, I have to try to understand the whole ecosystem end-to-end, big and small, and try to keep the interests of the public and businesses in mind when drafting rules. – Arpad Kun

What we are seeing now is tremendous pressure between the pace of change in how we are interacting with digital media in our everyday lives, coupled with the high expectations of reliability in the internet services we use daily. All this, while also navigating the existing ecosystem of players with special interests and a drive toward stricter governance (ISPs, legacy networks, content providers, aggregators, etc.). The issue of content delivery at scale is a larger problem that needs to be addressed at a fundamental level for the long term.

Arpad Kun, Senior Director of Network Operations at Ustream breaks down this issue in detail and offers solutions in his Medium post “Content Delivery at the Crossroads: The Ever-increasing Demand for Scale“.

Today’s wireless networks are faster and our mobile devices are more powerful, which means we are no longer limited to the recording studio, and advanced professional looking live streaming including multi-camera production can happen anywhere! Join us as we show you how to combine the powerful technology from Teradek and Ustream to deliver HD live broadcasts in minutes using wireless cameras, Teradek ShareLink bonded cellular technology & mobile devices to guarantee live streaming success from anywhere. Learn more about:

• Setting up your player and embedding on your site
• How to stream wirelessly from any camera
• Switching a live show from your iPad or iPhone
• Using cellular bonding technology to get a powerful internet connection from anywhere
• Utilizing interactive features so your audience can participate in the live show

Join us on Thursday January 14th 2016 at 2:00pm EST / 11:00am PST for this live, interactive webinar.

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There is a lot that goes into planning a major conference, and event marketing is the key to success. Before you kick off the planning process and start touring venues, sampling catering options and lining up speakers, you should also be crafting a corresponding event marketing strategy that promotes the conference from the time you start planning all the way through to the weeks following the show. Just like how reading the lyrics does not have the same feeling as listening to a song, still images and text do not do justice to the excitement of attending your conference in person. Let us share with you a couple of tips on how to integrate engaging video content into your event marketing strategy before, during and after your conference.

Pre Show

• After you set up your event hosting page, whether it be a dedicated microsite or one of many ticket hosting services available, your first piece of event marketing content should be to send out a Save the Date reminder to attendees who joined you last year, letting them know this years show is just around the corner. Including a highlight reel from the year prior is a great way to remind guests how much fun they had at your event, and get them excited to participate again this year.
• As you start to confirm speakers, you should also announce their upcoming appearance by sharing videos of their past talks and give attendees a preview of what is to come. Your event marketing message may also reach some guests who are on the fence, and knowing that a personality is scheduled to be on your stage will motivate them to purchase a ticket.
• By this time you should be designing the decor and collateral concepts that create the look and feel you want for your event and attendee experience. During this transformation process, broadcast an exclusive behind the scenes look into the planning stages and give guests a sneak peek at what is in store.

During the Conference

• At this point it should be obvious that you will be live streaming the onstage experience. After all, you didn’t just put together this extravaganza to only reach the couple thousand people in the seats! With IBM Cloud Video’s white label solutions you can embed the stream on wherever you please, and as an extra bonus, you can include a watermark for additional branding or sponsor recognition.
• Since you have already captured the leads from your in person audience, how about learning more about your viewers who are joining you remotely? Fully leverage your online event marketing with Streaming Manager to collect valuable lead information from your remote viewers.  
• The fun doesn’t stop after the stage content is over! Hosting an after party? Use live video to interview guests, get testimonials, and broadcast the networking activities.

Post Event

• After the festivities have ended, keep the inspiration alive by creating a highlight reel that reminds your audience of what they learned during their time at your conference, and entice people who missed the opportunity to engage at the time of the event. Edit together footage of the testimonials you gathered from guests, clips of your keynote speaker and even behind the scenes backstage moments to create a video that will make them count down the days until they can attend next year!
• Now that you have an archive of the recorded sessions and presentations, it’s time to leverage some of that video content. Try to compose different kinds of videos for multiple situations, such as a short teaser to share on social media, as well as longer uncut recordings of the talks to embed to your website. Leverage Streaming Manager to manage what content you would like to share freely and what video you would like to require viewers to provide information in order to access.
• Now you have gathered a ton of actionable data about both the guests that attended in person as well as those that joined virtually. This, in addition to the geographical, referral domain and device statistics that can be found in your dashboard, will help you craft your sponsorship prospectus, secure bigger and better speakers, and grow your conference next year.

Even if it’s a small gathering of 100 guests or 10,000 attendees each and every person should feel connected with the community, your brand and with speakers on a more personal level. Are you ready to create more feelings of intimacy, energy and enthusiasm among your attendees and get people coming back for more year after year? Contact us and find out how IBM Cloud Video can help!