Pop icon Lady Gaga performed her seventh and last show on Monday, April 7th at the Roseland Ballroom, one of New York City’s historic musical landmarks, which was set to close its doors after her performance.
To mark the special occasion, the concert was streamed live online through a website called GetMoreGaga.com, thanks to Verizon Wireless. The event promoted the company’s 4G LTE network, allowing fans to watch the sold-out show from the comfort of their own home.
As many people probably don’t know, this experience was made possible using IBM’s live video technology.
Today’s guest blogger is Hanna Brooks Olsen, an Editorial and Marketing Specialist at creativeLIVE. In a previous life, she was a social media manager.
At this point, most community managers have social media outlets like Twitter and Facebook nailed — but few businesses are using streaming video to build their audience and drive sales. Author and strategist Casey Zeman is out to change that.
In his upcoming three-day course on CreativeLive (free to watch while it airs live!), Casey will walk you through some of the basics of streaming video for business.
What you’ll learn:
- Equipment basics that help make your videos better and your production smoother
- Why streaming video communities matter (though, to be honest, you probably already know this)