The use of video inside enterprises is on the rise. This rise is in proportion with the amount of content being created for corporate communications. As companies increasingly embrace video for internal communications, video assets are used more. In fact, at organizations that use video for online events more than 100 times annually 49% of their employees watch online video for business on a daily basis.
This presents an opportunity to engage employees at scale while at the same time breaking down geographic barriers that might have existed in the past in doing so. It also, however, presents a challenge in curating and maintaining this growing volume of content. While AI aspects have been introduced, automating both closed caption generation and fueling content discovery in place of manual metadata, there is still manual work to be done.
To address this, IBM Watson Media has introduced bulk features for account administrators and managers to take advantage of. This includes the ability to bulk video publish and label on-demand video content that has been added to an account among other bulk features.
In late 2015 and early 2016 respectively, IBM made key acquisitions in the video space. This saw the 100+ year old company acquire both Clearleap and Ustream. The entities were joined to form IBM Cloud Video. This also gave birth to IBM Watson Media, which was founded around creating an ecosystem of video solutions leveraging IBM Watson. As those solutions matured, and were integrated into the end-to-end streaming solutions, the IBM Cloud Video name was dissolved and the entire unit moved to be part IBM Watson Media.
Now IBM Watson Media has a rich history, a combination of activities done both after and before the acquisitions that led to its creation. This article documents this, noting past major events, awards and other occurrences in IBM Watson Media’s past.
Staying up-to-date with changing technology and evolving employee demands is essential. To better understand how video streaming practices are tied to workplace productivity, IBM, in partnership with Morning Consult, conducted research on employee streaming behavior, device preferences, and priority features. Among the findings: mobile devices are video streaming platform leaders, buffering challenges still disrupt engagement, and closed captioning is a top priority for enterprise streaming.
As global workplaces become more agile, secure enterprise video streaming technology is paramount. IBM dives into the latest trends powering streaming behavior in the workplace in an effort to inform decision-making and help businesses understand how to better engage employees.
Want to know how to live stream Cisco Webex video conferences? Looking for ways to improve archiving and content discoverability through AI?
IBM Video Streaming from IBM Watson Media can be integrated into Cisco Webex Meetings. Through this integration, Webex users are able to push out their video conference so it can be broadcasted on a channel page. This channel can be restricted for internal use, or open so that anyone with the link could watch. If you are already using Webex, there is a free trial of this that may be available to you right now. Find our more on this offer.
Events have exploded beyond the stage with live streaming. From executive town halls, to press conferences and award ceremonies, most events today have two audiences: the one in the room, and the one behind their screens.
For organizers, the expanded reach is a dream come true, as are the insights from live stream analytics. However, live streaming also requires a new attention to detail: even the Super Bowl and Apple keynotes have fallen victim to seemingly minor mistakes, amplified by the real-time nature of streaming.
To make sure live streams go off without a hitch, organizers should follow this high quality live streaming checklist to ensure a secure connection, reliable equipment and to define a protocol in the event something needs troubleshooting. If you are looking more for assistance on which gear to get, though, check out our Video Studio Recommendations white paper.
Looking for a mobile live streaming app to do one-to-many broadcasts? Maybe create a live stream to engage an audience, educate colleagues or give a glimpse of an event to coworkers?
IBM Watson Media released a new mobile application for iOS and Android that allows users to broadcast from their device to an IBM Video Streaming channel. This is done through, as noted in the white paper Live Video Delivery System Built for Scalability, a multi-CDN infrastructure that allows for immense scale, having been utilized to support concurrent viewership of over a million, while also bolstering reliability as well.
Read on to learn more about using this app, advantages, use cases and tips for producing better looking video with it.
As we move towards an increasingly global workforce, businesses need a better way to connect and engage with employees. Modern corporations are spread across multiple geographies and locations, and according to Global Workplace Analytics, Fortune 1,000 employees are away from their desks sixty percent of the time.
Today, IBM Watson Media launches the IBM Video Streaming mobile application, a new product that offers enterprise businesses an end-to-end, security-rich solution for live mobile video streaming available on iOS and Android. With the IBM Video Streaming application, businesses can now connect all employees – up to millions of individuals – across the world, right from the palm of their hands.
Wondering how to improve live streaming video audience engagement? Facebook and Twitter, texts, email, Slack, real-life meetings – just some of the many distractions that can lure viewers away from streaming video presentations such as training sessions and corporate town hall meetings.
It’s hard enough ensuring that viewers pay attention when they’re sitting around a conference table or seated in an auditorium. But if they’re not even in the same room as the presenters, how can you attract their attention over the course of the video stream?
So how do you engage employees with corporate communications? Well it can help to take a page from video marketing, where dollars are directly on the line to prove ROI. Where engaging video content is not something that is just stumbled upon, but carefully orchestrated. So we’ve interviewed communicators and video experts, ranging from those in video marketing to video production, to give you pointers on successfully engaging your employees with live content until the very end.
Looking for a method to allow your viewers to slow down or speed up a video? IBM Watson Media is introducing a way for end users to control the playback speed of on-demand videos. This enables viewers to slow down the material, to savor moments or better comprehend segments, or speed up the material, for those looking to breeze through the video.
Read on to understand how users have access to this feature and what it allows them to do for on-demand content.
That’s a wrap! Last week, IBM concluded another successful IBC Show in Amsterdam— showcasing its AI-powered and cloud-based solutions for broadcasters worldwide. Amid the backdrop of next-level industry innovation, IBM Watson Media and The Weather Company showcased solutions focusing on engagement and automation services.