Closed captions have grown to be an important part of the video experience. While they assist deaf and hard of hearing people in enjoying video content, a study in the UK discovered that 80% of closed caption use was from those with no hearing issues. Not only that, but Facebook found out that adding captions to a video increased view times on their network by 12%. These reasons, along with regulations such as the Americans with Disabilities Actand rules from the FCC, have realized the need to caption video assets. However, caption generation can be time consuming, taking 5-10 times the length of the video asset, or costly if you are paying someone else to create them.
A solution is automatic speech recognition from machine learning. This the ability to identify words and phrases in spoken language and convert them to text. The process offers content owners a way to quickly and cost effectively provide captions for their videos. To address this, IBM introduced the ability to convert video speech to text through IBM Watson. This was added to IBM’s video streaming solutions in late 2017 for VODs (video on-demand). It has recently been expanded to recognize additional languages.
stream to a large audience but want to use a familiar program? Are you looking
to have event presenters use Webex from home? Have you exceeded your limit on
the number of people who can connect to your Webex session?
Through an integration between IBM and Cisco, Webex Meetings or Events can be used to reliably live stream to massive audiences. This includes a host of benefits, from ease-of-use to AI-driven features, and is currently part of an extended free access trial due to the current global crisis.
Explore the video content in your FileNet ECM (Enterprise Content Management) solution in new ways through this integration with IBM Watson Media. Introduced with version 5.5.4 of FileNet, enterprises can now leverage comprehensive video processes that unlock additional functionality. This includes the ability to stream videos from FileNet, accessing video content faster and with more flexibility. End users also benefit from AI-driven processes, generating automatic closed captions and powering deep video search features. This technology can be used to get the right content in front of the right viewer across a wide range of use cases, from watching your CEO’s virtual town hall to re-watching footage before sending a maintenance truck or approving an insurance claim.
If you are already a FileNet user and interested in testing out this integration, sign up for a free trial to start leveraging this technology. Note that this special trial has to be started before June 30th and you must be a current FileNet customer to take advantage of this.
Looking to manage video platform user permissions?
Managing video content is become an increasingly collaborative experience. Furthermore, enterprises are adopting larger video strategies as well. In fact, 51% of enterprises estimated their streaming budgets at $100,000 or more going into 2020. Naturally this increase in budget for video will produce more content, creating an environment where companies need to be more agile in managing assets. Especially as companies are looking to use video both internally, to employees and stakeholders, and externally, for prospects or entertainment purposes.
To address this, IBM released an administrator controlled permission system for organizations back in 2018. These features were recently expanded, offering more granular control. As a result, organization administrators can manage video platform user permissions, empowering them to oversee admins and managers for accounts and channels from a dashboard. This enables quick team management for video assets, fostering easier collaboration toward video goals.
62% of employees use closed captions for work related video content, for a number of reasons other than hearing accessibility. In fact, only 5% of employees cite a hearing impairment as a reason to use captions. Additional reasons include convenience, watching videos with low or no volume, or non-native speakers needing assistance to understand the language spoken in the video.
Additionally, employees are 80% more likely to watch a video to completion when it is closed captioned. As a result, there is real value behind captioning video content and a driver for organizations looking to increase viewer engagement.
To address this, IBM is offering integrated live closed captioning for enterprises by combining IBM’s video streaming solutions with IBM Watson Captioning Live. Hosted entirely on the IBM Cloud, the integrated solution eliminates the need for hardware on location and makes it easy for businesses to quickly set up. It is security-rich and offers teams full ownership and control over their video content and metadata, as well as any internal usage metrics and training data. In addition, Watson Captioning Live offers secure, scalable, AI-driven live captions to any live stream. The solution, which currently captions for English language content, can be easily trained to recognize industry- and company-specific terminology and seamlessly integrates accurate live captions to live streaming content, connecting employees across the globe through engaging and accessible workplace video.
We were given a chance to ask a few questions to Nick Barber, senior analyst with Forrester Research, on video and how it relates to the employee experience. Here’s what Nick had to say based on his research around enterprise video technology.
This article details how to live stream a meeting from Zoom to IBM’s video streaming services. As a result, the audience can be greatly expanded, as IBM’s delivery infrastructure can support huge audiences. This session will also be automatically archived for later use, with AI-driven processes for caption generation and search capabilities.
Note: this requires the host to have a Zoom license and version 4.0.x of the Zoom client.
Planning to live stream? Considering using your mobile device to do it?
With a smartphone in your pocket, you’ll always have a video ready device close at hand. However, capturing great video for a live stream isn’t always as simple as pointing and shooting. Here are some tips to avoid subpar video quality and a guide on how to live stream from your smartphone or tablet.
IBM Watson Media has been honored as a leader among video solutions. Today, March 18th, 2020, the customer voice and insights platform TrustRadius announced that IBM’s video streaming solutions was being recognized with a 2020 Top Rated Award in the Video category.
With a trScore of 8.8 out of 10 and over 200 verified reviews, IBM Watson Media’s video streaming services are recognized by the TrustRadius community as valuable players in the video category.
Live and on-demand video content can be a compelling medium. It can build excitement for product launches, engage employees with corporate communication or educate viewers around specific topics. Managing and updating a company’s video activities can therefore be crucial.
For those leveraging IBM’s video streaming solutions, an on-demand and live video manager dashboard is provided. Accessed online, this allows administrators and managers to quickly go live, edit video assets or control individual access levels.
This interface has been updated at IBM, streamlining management functions while also enhancing the ability to find and locate content channels available.