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Live Video CTA: Add Clickable Video Overlays

Live Video CTA: Add Clickable Video Overlays

Need an effective CTA (Call To Action) for your live video marketing? Looking to add clickable video overlays?

CTAs are an important element of the overall conversion process. While video marketing can be valuable to build brand recognition, sometimes collateral is created for later in the sales funnel with the desire to convert. For these and other instances, IBM’s streaming video and enterprise video streaming users can now add live CTAs directly into the video player. These clickable video overlays can provide a clear next step for prospects who are watching live streaming content. For more information on using live video as part of your marketing strategy, also be sure to download our How to Increase Conversions with Online Video white paper.


How to Live Stream Cisco Webex™ Video Conferences

How to Live Stream Cisco Webex™ Video Conferences

Want to know how to live stream Cisco Webex video conferences? Looking for ways to improve archiving and content discoverability through AI?

IBM Video Streaming from IBM Watson Media can be integrated into Cisco Webex Meetings or Events. Through this integration, Webex users are able to push out their video conference so it can be broadcasted on a channel page. This channel can be restricted for internal use, or open so that anyone with the link could watch.


Simulated Live: Creating Live Playlists

Simulated Live: Creating Live Playlists

Need to create a simulated live experience for viewers? Interested in managing linear channels?

IBM offers live playlists with functionality that can replicate a live broadcast. Using this feature, previously recorded video can be presented to viewers like a live stream. These simulated live broadcasts can also work alongside live content, with broadcasters being able to push an actual live stream out that will take priority over the live playlist. As a result, they can transition from a previously recorded session, like a guest speaker, to a live session, like Q&A, for corporate communication or for virtual events.

For those looking to leverage this technology for virtual conferences and other events, be sure to check out our Definitive Guide to Running Virtual and Hybrid Events. This covers using this feature as part of a virtual event.

Note: this is not a new feature. It’s been with the IBM Video Streaming platform and IBM Enterprise Video Streaming platform for years. The update is that the feature is no longer Flash based and appears directly inside the dashboard under Playlists now.


Excellence in Policing Conference Case Study

Change and disruption are not new to policing, the landscape being characterized by changing demands, uncertainty, and the need to work differently. Due to the ever present Covid-19 pandemic, the team responsible for delivering the Excellence in Policing conference decided to emulate last year’s success and deliver the event again as an exclusively online experience.


Video Transcription: Automated Audio to Text

Video Transcription: Automated Audio to Text

Transcribing audio can be a slow process. For those looking for a solution to scale or speed up video transcription, a solution is automated audio to text. This takes AI (artificial intelligence) and uses it to transcribe speech through combining information about grammar and language structure. Using this technology, content owners can start generating transcripts through simply uploading a file.

Note: some of these topics were covered in our Simplify Your Corporate Video Strategy webinar, with the archived version available for immediate viewing.


AES Video Encryption: 256 vs 128 Bit

AES Video Encryption: 256 vs 128 Bit

Considering AES video encryption for your assets at rest and during delivery? Curious on the merits of AES-256 vs AES-128 for video?

A security audit, a systematic evaluation of the security of an organization’s information system, can measure many things to see how it conforms to established practices and criteria. In relation to video, this can include virtually every state of the content, from data at rest to in transit. This article covers what is video encryption, explains AES (Advanced Encryption Standard) and why it’s discussed about what bit key is ideal to use for video within enterprise video platforms and other use cases.


Live Audience Polling for Video

Live Audience Polling for Video

Looking to add live polls to your video content? Live audience polling is a powerful tool that can be used to dynamically adapt live content based on feedback. This can alter performances, steering content in a direction viewers it to go, while also gathering valuable information from the audience as well.

This article discusses the benefits of live polling, use cases, tips and also how to create live polls using the IBM’s video streaming and enterprise video streaming offering. If you haven’t used these services before and want to learn more about it first, check out this Getting Started demo.


Video Metrics: Generate PDF Report

Video Metrics: Generate PDF Report

Need a quick way to generate a report on your video metrics for a stake holder?

IBM Video Streaming and IBM Enterprise Video Streaming accounts now have a way to generate PDF reports on their video metrics. This can be generated from viewership tied to either live streaming events or on-demand video content. Reports are generated as a downloadable asset, with charts and datasets, that can be distributed to others.


Live Q&A with Moderation for Streaming Video

Live Q&A for Video Playback

Live Q&A for streaming video is a highly engaging, interactive and effective way to educate an internal workforce or promote your brand to external audiences. With IBM Watson Media, this feature is accessible as a module and can easily be synced with video content through a combined embed code or accessed directly from a channel page.

IBM Watson Media continues to expand on this feature, introducing an API to grant automated access to Q&A results. This article goes over possible use cases for the feature before talking functionality and finally tips to be more successful in executing content with a Q&A component.