All posts by Anthony Romero

Back in the 1950’s and 60’s, much (if not most) early broadcast radio and television programming was produced and broadcasted live.

The skills of producing a live broadcast were refined and improved through the years. Early radio broadcasters like Alan Freed and Dick Clark, TV soap operas like As The World Turns and The Edge Of Night, most US News coverage, sporting events like the Superbowl and of course shows such as Saturday Night Live all have also used live television as a device to gain viewers by making their programs more (or atleast appear) exciting.

But the skills these producers used, whether for the 1969 Landing on the Moon, the 1996 Dallas Cowboys Superbowl victory or the live episode of ER in 1997, are no different than for a live streaming show or event.

Running virtual or hybrid events? Need some advice to help boost virtual event registration?

These six steps will help you increase your virtual event attendance. They assume you are already using a virtual event platform to run the conference, as they focus more on promotion. If you need a more in-depth guide that includes executing the event, check out this definitive guide to running virtual events.

• Highlight speakers and have them promote
• Tease or share pre-event content
• Promote your agenda
• Lean on testimonials
• Make your main event page accessible… very accessible
• Offer an on demand experience

Video streaming and delivery is a resource intensive process. This is attributed to the various networks a video stream must pass through as well as the quality of the video, as higher bitrates and resolutions require more information related to that stream to be sent to the end viewer. As a result of this requirement, it’s not recommended to broadcast video using your own server. For companies, this can result in bottlenecks from the servers hosting or unnecessary costs to scale a server infrastructure.

One solution to avoid both, though, is through utilizing a CDN (content delivery network). This article talks about the basics of delivering content over the Internet before why it’s important to have a CDN when streaming video content.

• The delivery process
• Latency
• The streaming video process and the delivery hurdle
• The solution: content delivery networks (CDNs)
• What is a CDN?
• Going beyond a CDN

If you are already familiar with CDNs and would rather learn more about how IBM Watson Media offers a more robust solution for video streaming, read our live video scalability white paper.

Looking for a white label video player solution? Broadcasters can spend hundreds if not thousands on their setups, from top of the line cameras to hardware encoders that can allow for camera switching, only to have the end product touting another company’s brand which can cheapen the viewer experience.

IBM Watson Media offers a wealth of features to help customize and allow content owners to control a viewer’s experience. This is presented as part of a white label video platform and an enterprise video platform, allowing the removal of the IBM branding and also allowing content owners to insert their own. This article covers these features in more depth. It looks at where and how content owners can remove IBM branding and insert their own and also how content access can be restricted. This includes insight into how content owners can manage elements of the video player, embedding, viewer access, and also the channel page experience.

• White label video player: branding
• Social sharing: player
• Limiting access: restricting embed URLs
• Customize channel page
• Disable channel page
• IBM Enterprise Video Streaming portal branding

Transcribing audio can be a slow process. For those looking for a solution to scale or speed up video transcription, a solution is automated audio to text. This takes AI (artificial intelligence) and uses it to transcribe speech through combining information about grammar and language structure. Using this technology, content owners can start generating transcripts through simply uploading a file.

Note: some of these topics were covered in our Simplify Your Corporate Video Strategy webinar, with the archived version available for immediate viewing.

• Automatically transcribing audio
• Benefits of automated video transcription
• Uses for video transcriptions
• Considerations when using automated audio to text
• Variables that lower automated transcription accuracy