Product Updates

Looking for more ways to restrict access to a video within your corporate video portal?

IBM Watson Media has introduced a video access control feature that allows the management of assets on a per video basis within an enterprise account. This can permit different access levels, be it for pre-approval or to very select individuals, while also including a notification system over email to relay when access has been granted.

This can function as part of a larger component of an overall internal communications strategy. For those who want to learn about optimizing their internal comms, download this Using Video for Internal Corporate Communications, Training & Compliance white paper.

• Restricted video content and portals
• How to control individual video access
• Group video access control
• Use cases for individual video access control

Data from a Wainhouse Research report shows that 27% of enterprises that are over 500 employees are adding at least 25 hours of on-demand video content to their archives each month. This explosion of content is proving key for applications like training and educating a workforce, or used as collateral to engage prospects. However, with these growing archives also comes with it a challenge of discovery, of being able to quickly locate relevant content when needed.

One way to address this challenge, though, is by improving overall content discoverability. This can be achieved through implementing a sophisticated enterprise video search and improving metadata for your video assets, ideally though methods that don’t also increase the time commitment to managing the video archive. This article talks about ways to improve asset discovery, why it should be something to strive for, and discusses recent updates using IBM Watson that are aimed at addressing these needs.

• Enterprise video search
• Video search filters
• Video asset transcription for discoverability
• How to transcribe videos with IBM Watson
• API search calls

Looking to do on-demand and live video streaming with chat support? A lot of considerations can go into selecting the appropriate chat module for your video strategy. These can range from compatible technologies, user management, feature sets and brand-able (or a lack of branding) solutions.

This article talks about the process of choosing a chat solution to accompany your video content. It includes areas to consider, features you should look out for, and how to begin moderating conversations. It also examines how IBM Watson Media has updated and expanded its chat capabilities, including the addition of direct messages within a non-Flash framework. To stay up to date on improvements like this over IBM’s video streaming and enterprise video streaming offerings, also be sure to check out periodic live demos that cover the latest on the platform.

• Flash vs. non-flash based chat module
• White label chat
• Chat customization settings
• Moderators and chat user management
• User nicknames
• Private chat: direct messages
• Mobile compatible and mobile apps
• List of supported emojis

Need an effective CTA (Call To Action) for your live video marketing? Looking to add clickable video overlays?

CTAs are an important element of the overall conversion process. While video marketing can be valuable to build brand recognition, sometimes collateral is created for later in the sales funnel with the desire to convert. For these and other instances, IBM’s streaming video and enterprise video streaming users can now add live CTAs directly into the video player. These clickable video overlays can provide a clear next step for prospects who are watching live streaming content. For more information on using live video as part of your marketing strategy, also be sure to download our How to Increase Conversions with Online Video white paper.

• Why are CTAs important?
• How live CTAs work for video
• Creating an effective CTA

Looking to reduce network bandwidth across your entire organization while sending out high quality internal video?

Through using IBM’s Enterprise Content Delivery Network (ECDN) and the Cisco® 4000 Series Integrated Services Routers (ISR), companies can reduce strain on their network from the main offices all the way down to smaller, satellite offices as well to achieve scalable enterprise streaming video.

This article covers what is ECDN technology, the benefits of it and why you should be using it with the Cisco ISR 4000 technology to enable your entire organization to enjoy high quality internal video without causing local congestion issues.

• How does ECDN work?
• ECDN and Cisco ISR 4000
• Cisco ISR 4000 advantages
• ECDN advantages
• How large is the cache for ECDN?
• Can “out of office” viewers be supported?
• What features does ECDN work with from IBM Watson Media?

79% of executives with video content archives agree that a “frustration of using on-demand video is not being able to quickly find the piece of information I am looking for when I need it.” This data comes from a joint IBM and Wainhouse Research report, which interviewed 1,801 executives. The frustration is a growing challenge, but one that can be addressed while simultaneously adding valuable captions to video content. This is achieved through automatic closed captioning, with support to both edit and search them.

Called Watson Captioning, available as part of IBM Video Streaming and as a stand alone service, the process works by utilizing IBM Watson to generate closed captions, converting video speech to text. Once generated, content owners can modify these for accuracy through a dashboard editor, simplified by confidence levels that will underline words under a certain threshold. Afterwards, these corrected captions are not only accessible in the player but can be searched against as well, empowering viewers to jump to parts in the video where their topic of interest is mentioned.

This article discusses, briefly, the process of generating these captions before detailing the user experience in searching them and how content owners can edit them as well.

• Automatic closed captioning
• Searching captions
• How to edit captions
• Additional editor features

Looking to manage video platform user permissions?

Managing video content is become an increasingly collaborative experience. Furthermore, enterprises are adopting larger video strategies as well. In fact, when surveying brands and retail companies, 53% stated that they are increasing budgets for live content and 51% are increasing budgets for on-demand content. Naturally this increase in budget for video will produce more content, creating an environment where companies need to be more agile in managing assets. Especially as companies are looking to use video both internally, to employees and stakeholders, and externally, for prospects or entertainment purposes.

To address this, IBM is happy to announce the release of an administrator controlled permission system for organizations. This enables organization administrators to manage video platform user permissions, empowering them to control admins and managers for accounts and channels from a dashboard. This enables quick team management for video assets, fostering easier collaboration toward video goals.

• What is an organization?
• Controlling permissions in an organization
• User permission levels
• How to manage user permissions

Need a robust video advertising integration solution for content you own?

IBM Watson Media is expanding the advertising options available to content owners through the addition of custom ad solutions. Tailored for live and on-demand video, these are available as a product offering from IBM Watson Media with additional managed services to best support existing and new ad setups.

This article explains more about using video advertising, the available solutions from IBM Watson Media, use cases and the technology behind it. To learn more about the offered services, contact sales for additional details.

• Live video monetization
• How it works
• Mid-roll and pre-roll video advertising
• Video advertising use cases
• Video ad integration features
• Technology highlights for ad integration

IBM Watson Media is passionate about supporting our customers and their events. We have a thriving, in-house Customer Success team that works closely with content owners to aid them in their live and on-demand streaming. In 2018, IBM Watson Media will continue to invest in our support infrastructure to better assist IBM Watson Media users. This includes launching 24/7 support for Streaming Manager, Streaming Manager for Enterprise, ECDN (Enterprise Content Delivery Network) and Watson Video Enrichment. As a result, content owners get access to in-house experts on these solutions, able to assist them during a live broadcast or event regardless of timing.

These expanded support hours include assistance over phone, chat and email, accessed from inside an account for IBM’s video streaming or enterprise video streaming offerings. In addition, the IBM Watson Media Support Center is also available for guidance with graphic and video tutorials.

Looking to add live polls to your video content? Live audience polling is a powerful tool that can be used to dynamically adapt live content based on feedback. This can alter performances, steering content in a direction viewers it to go, while also gathering valuable information from the audience as well.

This article discusses the benefits of live polling, use cases, tips and also how to create live polls using the IBM’s video streaming and enterprise video streaming offering. If you haven’t used these services before and want to learn more about it first, check out this Getting Started demo.

• The value of live polling
• Live audience polling use cases
• Tips to increase responses to live polling
• Creating polls
• Adding a poll to a live stream