Video Trends & Studies

As the COVID-19 pandemic developed, and with it the need to social distance, our IBM Enterprise Video Streaming customers moved more and more of their communication online. As a video streaming provider focused on helping customers share communications securely, IBM was at the forefront of these changes. We provide a solution for remote communication needs, such as training classes, company-wide broadcasts, executive town halls, digital events and virtual conferences. For example, we provided the streaming solution for the extremely successful two-day IBM Think 2020 Digital conference, leveraging the security rich aspects of the platform.

The need to social distance, work remotely and the cancellation of many in-person events has impacted how video streaming is being used today. For this report we gathered live video streaming statistics on how our clients use the IBM Enterprise Video Streaming solution for internal communication (i.e., employee communication). This covers data points like the frequency of live streaming, content length and information around viewership. The data is intended to help you formulate your own plan relating to your corporate communications.

Note: to avoid test broadcasts from being factored into the results, live streams with less than 10 viewers were removed from this study. Also, this data only focuses on live authenticated viewers and does not account for additional viewership or time spent on content from on-demand viewing of the same session.

• Broadcast regularity
• Broadcast length
• Authenticated viewers
• Relationship between duration and audience size
• Viewer engagement
• Suggested practice

We were given a chance to ask a few questions to Nick Barber, senior analyst with Forrester Research, on video and how it relates to the employee experience. Here’s what Nick had to say based on his research around enterprise video technology.

Staying up-to-date with changing technology and evolving employee demands is essential. To better understand how video streaming practices are tied to workplace productivity, IBM, in partnership with Morning Consult, conducted research on employee streaming behavior, device preferences, and priority features. Among the findings: mobile devices are video streaming platform leaders, buffering challenges still disrupt engagement, and closed captioning is a top priority for enterprise streaming.

As global workplaces become more agile, secure enterprise video streaming technology is paramount. IBM dives into the latest trends powering streaming behavior in the workplace in an effort to inform decision-making and help businesses understand how to better engage employees.

We asked a few questions recently to Nick Barber, senior analyst with Forrester Research on video and what’s changing with the advancements of artificial intelligence (AI).  Here’s what Nick had to say based on his research around enterprise video and related communications technology.

You can hear more from him on through this on-demand webinar: Transform the Employee Experience with AI Driven Video Communications.

The future of human resources, from hiring to training and on-boarding, is getting a digital overhaul. The credit goes to HR streaming video use cases, improving scale and time efficiency. And for young jobseekers, that’s great news.

More than 50% of employees are applying online using a mobile device, says Andre Lavoie, CEO of ClearCompany, a Boston-based talent management firm. And according to a new survey by HR software firm Yello, 85% of respondents appreciate the use of text messages in the hiring process, and 76% feel positively about video interviews.

“There is no question that this generation’s use of mobile, video and text is pervasive now and will only continue to increase in popularity,” says Dan Bartfield, co-founder and president of Yello.

One trend is clear: The digital tools today’s job seekers are using in their everyday lives are rewriting the rules for HR. In turn, human resources departments are using video to transform their processes. In fact, 79% of organizations plan to use video for HR and corporate communications, equipping themselves to better break down geographic barriers and serve a large, worldwide workforce.

• Will video replace the traditional resume?
• HR streaming video benefits after the hire
• Advanced HR applications and uses
• HR streaming video examples
  
  Read more

IBM’s new publication, featuring research from Gartner, examines how enterprises are leveraging unstructured video data through machine learning. Topics, showing how AI is disrupting video, range from video analysis for business value, AI powered transcription and examining a large scale deployment that uses cognitive capabilities to enhance video assets.

Check out the publication on AI and streaming video, which includes links to full papers and videos on these topics. Below is a quick recap of some of the information touched on within.

Looking for data on live streaming trends?

Video is projected to make up as much as 82% of all Internet traffic by 2020, a growing share of which will be live video content. From high profile live events to internal communications such as sales team trainings and employee town halls, 2017 has made it clear that more and more brands and retailers are taking advantage of the benefits of live streaming.  See the Top Live Video Benchmark Report Takeaways.

If you’ve heard the term “blockchain” tossed around, chances are it’s been in the context of Bitcoin. Blockchain — a digital ledger that publicly records transactions — is the underlying technology behind cryptocurrencies like Bitcoin, but it could also be a silver bullet for the entertainment industry by being used for blockchain DRM (digital rights management).

For years, creators and distributors of digital content for kids have been looking over their shoulders, worried that yet another major change in consumer technology will upend the marketplace before they can finish developing their offerings for the platforms du jour.

But David Kleeman, senior vice president of global trends at Dubit, a strategy and research consultancy and digital studio based in Leeds, England, says these companies can worry a little less about tech disruption — at least for the next few years.

When mergers and acquisitions are months, even years in the planning, organizations have time to communicate the impact of the change to all employees. Often, however, the change happens fast, leaving little room for creating a communications plan.

But high-impact communication is necessary, and typical avenues such as email newsletters and all-hands meetings might not draw the attention of a workforce that needs extra reassurance and knowledge about the new entity. Such cases require a more compelling presentation format, which is where streaming video can make a difference. Read on to learn more about why your post acquisition and merger integration plans need to incorporate video, while also learning how the company AngioDynamics succeeds with this approach. If you are looking for advice on executing an internal video strategy for this, be sure to watch our archived webinar on Video Best Practices for Your Internal Communication Strategy.