Take a 3 Minute Interactive Assessment to See Where You Stand in Unlocking Video’s Power

How prepared is your business to unlock the power of video? Take this enterprise video maturity assessment to find out where your organization is today, where the market will be in 5 years, and what actions you can take now to close the gaps.

This self-assessment should take you less than three minutes, and it will provide you with a downloadable customized report with personalized recommendations from Forrester that you can share with others within your organization to help progress your business video initiatives.

The use of video in business is growing quickly because it has the power to transform every experience: for the prospect, for the customer, and for the employee. Whether creating marketing video assets or supporting customers with video chat customer service, firms are realizing the value of video.  Explore the progress that you’ve made, and the opportunities that lie ahead.


Brandlive Surpasses Monumental 8,000 Livestreamed Events and Unveils Partnership with IBM at its Annual Customer Summit

Brandlive Livestreamed Events - see the webinar on retail marketing inspirationBrandlive, the leading live video platform for brands and retail marketing today announced that it has livestreamed over 8,000 events, as part of a partnership with IBM Watson Media. With this milestone, Brandlive confirms its position as the go-to resource for brands and retailers looking to interact with their audiences for sales enablement, marketing and commerce events.

In today’s saturated digital landscape, brands need an innovative method to cut through the noise and engage with their customers. By leveraging live video, companies can bolster their marketing strategies to more effectively interact with their audiences and foster relationships in real-time.

Brandlive empowers top brands like Adidas, GoPro, eBay, and Cabela’s to better communicate with their audiences by offering customers real-time access to experts, influencers, and executives. With 8,000 livestreamed events, it is clear that brands are harnessing live video and understand its myriad advantages: live video is more engaging, faster to produce, and drives more sales than recorded video.


On Earth Day and Beyond, Businesses Get Greener With Streaming Video

“The greenest business trip is the one you don’t take,” GreenBiz founder and executive director Joel Makower recently noted in a New York Times story.

Businesses around the world are coming to the same conclusion. For these enterprises, shrinking their carbon footprints by reducing travel isn’t just a benevolent idea. It’s good business, helping them to cut costs while also appealing to environmentally conscious consumers.

According to the Air Transport Action Group, a nonprofit association representing all sectors of the air transport industry, flights produced 705 million metric tons of carbon dioxide in 2013. By replacing in-person meetings with videoconferencing and live events with online streaming video events, businesses can enjoy the benefits of live interaction without adding to the amount of carbon emissions in the atmosphere.

For example, if a New York-based business flies employees from its London location to the headquarters for a summit, each round trip flight would generate 1.53 metric tons of CO2 emissions (source: climatecare.org). By turning the event into an interactive online summit via live video, the company would save more than 3,300 pounds of carbon emissions per round-trip flight. And fewer emissions means cleaner air for everybody.

As a reminder of why this is so important, take a few moments to enjoy the view of our beautiful planet from space, courtesy of NASA’s live stream from the International Space Station.  Also, check out the photos below of Ustreamers doing their part!

Happy Earth Day!

Caitlin, six-year-old daughter of Ustream legal counsel, Anne Ortel, started an Earth Club at her school last week to help students become more aware of environmental problems and come up with ideas for ways to help fight those problems.  Over the weekend, Caitlin spoke with the nursery manager and a store manager at the local Orchard Supply Hardware and convinced them to donate a compost bin for her school’s lunch area for fruit and veggie discards at lunch.  She also convinced them to send a garden worker from OSH to her school to explain composting at an assembly.  Caitlin wants the compost to be used in the currently-empty planters scattered around her school and to have those planters filled with fruit and veggie plantings.

Caitlin, six-year-old daughter of Ustream legal counsel, Anne Ortel, started an Earth Club at her school last week to help students become more aware of environmental problems and come up with ideas for ways to help fight those problems. Over the weekend, Caitlin spoke with the nursery manager and a store manager at the local Orchard Supply Hardware and convinced them to donate a compost bin for her school’s lunch area for fruit and veggie discards at lunch. She also convinced them to send a garden worker from OSH to her school to explain composting at an assembly. Caitlin wants the compost to be used in the currently-empty planters scattered around her school and to have those planters filled with fruit and veggie plantings.

 

Ustreamer Linda Williams and her husband took a hands-on "Mow No Mo'" workshop on Saturday to learn how to convert water-guzzling lawns into beautiful, drought-tolerant native gardens through sheet-mulching.

Ustreamer Linda Williams and her husband took a hands-on “Mow No Mo'” workshop on Saturday to learn how to convert water-guzzling lawns into beautiful, drought-tolerant native gardens through sheet-mulching.


Ustream CEO to CNBC: “We need clear protocols” for cyberattacks

brad cnn

When a cyberattack on Sony Pictures resulted in cancellation of the studio’s next movie release, The Interview, the topic of cyberterrorism thrust its way onto front pages around the world

To discuss the issue, CNBC reached out to Ustream Founder and CEO Brad Hunstable, who had experienced a similar denial-of-service (DOS) attack in 2012. (Watch the interview here.)

In the interview, Hunstable recalled a 2012 DOS attack on Ustream by Russian sympathizers, who targeted citizen journalists broadcasting anti-Putin protests.

“The attacks were an attempt to limit transparency and, really, free speech,” Hunstable said. “It was highly organized; it was highly adaptive.” Ustream reported the attacks to Federal authorities; however, “there really wasn’t a clear way that they [could] help.”

Hunstable cites the recent Sony Pictures crisis as further evidence of the need for “clear protocols and cross-communication between the public and private sectors on how to handle this.”

Watch the CNBC interview for more of Brad Hunstable’s comments on cyberterrorism.


New FCC Rule: One Step Closer to Parity?

net neutrality

Once upon a time, there was radio. Then came network TV. Then came cable. Then came satellite. Now the FCC is pondering a rule change that could move streaming video one step closer to taking the next seat at this table.

According to Streaming Media, FCC chairman Tom Wheeler has proposed an update to the Commission’s definition of multichannel video programming distributor (MVPD). The new rule would give streaming video services the same powers as cable and satellite companies to gain broadcast and cable content — similar to the change made in 1992 that gave satellite providers parity with cable.

“Today I am proposing to extend the same concept to the providers of linear, Internet-based services,” Wheeler wrote, “to encourage new video alternatives by opening up access to content previously locked on cable channels.”

Just this week, U.S. President Barack Obama joined supporters for what has come to be called “net neutrality” — the idea that service providers should treat all data equally. “This is a basic acknowledgment of the services ISPs provide to American homes and businesses,” the President’s statement reads, “and the straightforward obligations necessary to ensure the network works for everyone — not just one or two companies.”

If approved, the FCC’s move would let streaming-only bundled services compete more effectively by including content now standard to basic cable subscribers. That’s good news not only for streaming video providers, but also for consumers who want a wider range of choices.

Read more in Streaming Media’s blog post or download the Wainhouse whitepaper to learn more about the power of live video.


Net Neutrality: What’s Next?

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For most people, September 15th was a day much like any other. But for Internet-based content providers — including Ustream — it was an important milestone in a story that will shape the future of the Internet.

On September 15, the Federal Communications Commission (FCC) officially closed the public comment period on its latest proposal concerning net neutrality: the principle that all data must be treated equally by Internet service providers (ISPs). If the proposal passes, it will alter the definition of net neutrality by allowing ISPs to charge extra for broadband “fast lanes” between select content providers and users.

With the public comment period now closed, the FCC is set to issue a decision.

Public response to the proposal has been unprecedented: 1.7 million comments from the public, most of them strongly against the proposal. In addition to the grassroots reaction, an open letter cosigned by some of the biggest companies on the Internet has petitioned the FCC to ban fast lanes.

One of the signatories to the open letter was Ustream CEO Brad Hunstable. Hunstable recently told the Daily Dot that the FCC proposal will “force Internet-based businesses to choose applications and ISPs based on their priority lanes systems.” He added that it would be “like having to choose between power companies that provided different voltages according to the electrical devices you planned to run.”

For a detailed analysis of the net neutrality proposal, read the full article on the Daily Dot.

For more information on the video market, download this whitepaper by Wainhouse Research.


THE INDIE MUSIC REVOLUTION!

Today’s guest blog post comes from our friends at Indie Music Billboard, care of Bobby D in Costa Rica. His webcasts have focused on promoting, developing and inspiring human potential. He has empowered thousands of individuals from all walks of life in 50+ countries to achieve a life of freedom. Check out his Ustream channel

Indie 3-80

Rarely does any segment of the massive music industry garner as much excitement as Indie Musicians, Indie Radio Stations and Indie music lovers.

Sure we all love our favorite artists. Of course we swoon over their latest CD or single. Naturally we gravitate to listen to them. But, there is nowhere in the worldwide music industry that has the excitement and following as does the Indie Music genre.

Indie Music brings all three elements together, Artists, Radio stations and of course the music.


Live video for hiring, firing, and everything in between

We at Ustream have seen a ton of content — more than 2 billion hours, in fact — and we’ve certainly seen it all. Live video has quickly become one of the most engaging ways to reach the masses, and many companies are fine-tuning their strategies so they can leverage the power of video. Our friends at Vooza still have some work to do — but that’s what we’re here for!

Play the Vooza Video

Does this remind you of anything? Of course it does, as you probably remember reading all about it in Forbes and every other outlet out there.

All joking aside, live video is incredibly powerful and even though the uncut, raw nature may be intimidating, the upside cannot be dismissed. Thousands of businesses use Ustream for business communications, because it’s a socially-fueled way to cut through the clutter and be more productive. Check out the possibilities: https://video.ibm.com/platform/plans

About Vooza

Vooza is a video comic strip about the startup world (aka “the ‘Spinal Tap’ of startups”). Each week, Vooza.com releases a new video for a tech-minded audience of programmers, designers, entrepreneurs, etc. Forbes calls it “viral video done right…comedic genius” and industry leaders like Dennis Crowley, David Karp, and Jason Fried have written about it too. 

Ready to learn more? Download our white paper, Integrate Live Video Into Your Communication Strategy


#POWEROFONELUNCH

Today’s guest blog comes from our friends at GLIDE — Thanks Dori! Dori Caminong is GLIDE’s  Communications, Philanthropy and Social Innovation Manager. You can find her on Twitter: @doricaminong


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GLIDE’s 15th Annual eBay Charity Auction for Power Lunch with Warren Buffett, Runs June 1 – 6

Each year legendary investor and philanthropist Warren Buffett hosts just one charity power lunch to help support GLIDE’s programs. For the past 15 years, Mr. Buffett’s sustained commitment and the philanthropic spirit of the winning bidders, have helped raise nearly $16 million to support GLIDE’s unwavering mission to help San Francisco’s residents in need.

GLIDE invites everyone to join us + watch the final moments of the Countdown on Friday, June 6, 2016 at 6:40PM at http://www.ustream.tv/buffettauction

The bidding starts at $25,000 and all bidders must pre-qualify prior to placing their bids at ebay.com/glide. The winning bidder may invite seven friends to join Buffett for lunch at Smith & Wollensky, “the quintessential New York steakhouse.” Over the years, the winning bids have ranged from $25,000 to $3,456,789, with the funds going to support GLIDE’s programs, which help people overcome hunger, poverty, homelessness and debilitating health challenges.


#NoSlowLane

NetNeutralitySeven years ago, my co-founders and I started Ustream with a mission to bring live video technology to anyone with an internet connection. Last year, our users crossed the 2 billion viewer-hour mark, and we’re incredibly proud of the open platform we’ve built. This activity can be largely attributed to net neutrality, which has been facing scrutiny from the FCC.

Alongside 100+ companies including Google, Netflix, and Facebook, and with the support of Engine Advocacy, we’ve sent this letter to the FCC, which is certainly creating well-deserved waves: http://engine.is/wp-content/uploads/Company-Sign-On-Letter.pdf

Help us preserve a free and open internet and please share this with your friends and colleagues. #NoSlowLane


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