Brandlive Surpasses Monumental 8,000 Livestreamed Events and Unveils Partnership with IBM at its Annual Customer Summit

Brandlive Livestreamed Events - see the webinar on retail marketing inspirationBrandlive, the leading live video platform for brands and retail marketing today announced that it has livestreamed over 8,000 events, as part of a partnership with IBM Watson Media. With this milestone, Brandlive confirms its position as the go-to resource for brands and retailers looking to interact with their audiences for sales enablement, marketing and commerce events.

In today’s saturated digital landscape, brands need an innovative method to cut through the noise and engage with their customers. By leveraging live video, companies can bolster their marketing strategies to more effectively interact with their audiences and foster relationships in real-time.

Brandlive empowers top brands like Adidas, GoPro, eBay, and Cabela’s to better communicate with their audiences by offering customers real-time access to experts, influencers, and executives. With 8,000 livestreamed events, it is clear that brands are harnessing live video and understand its myriad advantages: live video is more engaging, faster to produce, and drives more sales than recorded video.


Video streaming as a business tool? Casey Zeman will show you how

Today’s guest blogger is Hanna Brooks Olsen, an Editorial and Marketing Specialist at creativeLIVE. In a previous life, she was a social media manager.

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At this point, most community managers have social media outlets like Twitter and Facebook nailed — but few businesses are using streaming video to build their audience and drive sales. Author and strategist Casey Zeman is out to change that.

In his upcoming three-day course on CreativeLive (free to watch while it airs live!), Casey will walk you through some of the basics of streaming video for business.

What you’ll learn:

  • Equipment basics that help make your videos better and your production smoother
  • Why streaming video communities matter (though, to be honest, you probably already know this)