Video Trends & Studies

There are many jobs that didn’t exist a decade ago. Chief listening officer, social media manager and app developer were all unknown titles until recently. Streaming video jobs are another set to add to that list.

As the use of streaming video grows, more brands need a dedicated full-time employee to oversee its production. At the time of composing this article, job search sites Indeed, PBS Digital Studios and Allstate were all looking for video streaming specialists.

So what’s contributing to the position’s rise? As Business Insider noted, “While the concept of live streaming has been around for years, mobile-first video platforms with user-generated content have just recently begun to make serious waves thanks to improved video quality, faster broadband speeds, and enhanced mobile technology.” This increase in live streaming also has a trickle down effect for video on-demand as well. In fact, 19% of organizations are adding 25 hours of video content or more to their corporate libraries each month. This is in 2013, according to a joint IBM and Wainhouse Research report.

As the need for this role grows, workers who are adept at video production and can keep a cool head when the inevitable disruptions occur during live events will find a new outlet for their talents. Video integration into social and business platforms continue to fuel the growth of this industry, meaning the long-term outlook for such streaming video jobs is solid.

Fans of Olympic swimming may remember Cody Miller, who took home a bronze medal in the 2016 Rio Games. What made Miller’s accomplishments all the more remarkable was that he wasn’t just swimming against the clock, but also against his own physiology: He suffers from pectus excavatum, a condition that causes a sunken chest and significantly reduces lung capacity.

Around the same time as Miller won bronze, the Phoenix Children’s Hospital had a patient with the same condition ready for corrective surgery. Today, it’s typically a 45-minute, routine procedure. But parents and children can sometimes be scared off by the prospect of such an invasive and altering procedure. What if the hospital could show the process to assuage parents’ fears?

IBM video streaming customers shared best practices at a customer event in San Francisco,with more events to be staged in Singapore, Chicago, New York, and Dallas

Live video is so exciting because no one knows what will happen—and just about everything will happen, over time. Expect things to break.

This was the consensus among the customers and practitioners who attended the first IBM Cloud Video Enterprise Video Idea Exchange, on February 9 in San Francisco.

The idea for the event came from a customer on the video team at a top hospitality company. The team stages frequent internal and external broadcasts, and they wanted to talk with other IBM video streaming customers to identify best practices for fail-proofing live-streamed events.  The top tip, not surprisingly, was to have redundancies for every component, from internet service provider to encoder.

Whether you use video for employee training, town hall meetings or HR updates, technology is transforming how executives get the word out to their remote workforce. In a recent Ustream & Wainhouse Research survey of corporate executives, more than four out of five respondents (81%) describe online video as an effective tool for communicating work-related information.

If you are in the midst of evaluating your streaming technology options, this report can help identify the key features to look for and the capabilities of enterprise streaming platforms that should be considered during the process. For organizations serious about laying a solid foundation for using online video, these issues should be viewed as the building blocks for enterprise streaming success.

Download the research to learn:

• What IT executives view as the most critical features a video platform must have.
• Why 48% say that secure content distribution is very important while evaluating their video provider options.
• How to leverage viewership analytics to make the case for video in the workplace.
• What factors to consider when producing high quality corporate videos.
• Using VOD content archives as a key business benefit.

With the ability to create more engaging corporate communications, it’s no wonder that video is being used for a broader array of business applications than ever before. Executives contemplating an investment in video streaming technologies should be aware of the building blocks of enterprise streaming to address the issues most relevant to their specific organizational needs. Download our exclusive research to learn more.

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How can video impact sales before a potential customer even talks to a sales rep?

That was the question we answered in our most recent live webinar, featuring guest presenter Maribeth Ross, Chief Content Officer, Marketing Effectiveness and Strategy of The Aberdeen Group.

In “The Impact of Video on the Hidden Sales Cycle,” Maribeth explored the new role being played by content marketing in attracting new customers and the unique advantages that video offers in building those relationships.

Click here to watch the full webinar.

Here are some of our key takeaways from Maribeth’s presentation:

• Today’s buyers hold more power than ever before. They’re hyper-informed, they’re self-educated, and by the time they speak with a sales rep, many of them have already made up their minds.
• The “Hidden Sales Cycle” represents the very top of the sales funnel, when buyers are still in “research mode.”
• Content marketing enables businesses to reach and build relationships with buyers in the Hidden Sales Cycle, by answering their questions and providing the information they’re after.
• 95 percent of Best-in-Class marketers are using video as part of their content marketing mix.
• Companies using video see a 4.8 percent average website conversion rate, compared to 2.9 percent for non–video users.
• Companies using video demonstrate a 19 percent lower average cost-per-customer acquisition — $93 versus $115 for companies not using video.
• There is a 65 percent difference in the number of deals closed between companies who use video and those who do not.

For more information about how video impacts the Hidden Sales Cycle, download the Aberdeen research paper.

If “content is king,” then video is the king of content. As if television and movies weren’t enough, almost 200M Americans (roughly 60% of the population) also watch online videos, and the average number of videos watched per person hovers somewhere north of a staggering 300 per month. As demand for video content has been increasing so fast in the last four years, advertisers have been scrambling to keep up. To give you an idea, online video ad spending in 2011 was $2B. In 2012, just a year later, it had grown to just shy of $3B. In 2013, that number grew again, this time reaching $4.1B. By 2016, online ad spending is expected to reach $8B. A study by Cisco predicts that by 2017, video will constitute 69% of all global consumer internet traffic. 

At face value, the reason for this growth in ad spending is simple: attention. But what drives attention in the first place? For starters… Read the full post on Medium: https://medium.com/@bhunstable/why-video-is-the-real-king-d975e2473f16

See our latest white paper from Wainhouse Research

Download “The Evolving Role of Live Online Video in Corporate Marketing”

We’re excited to roll out our third research paper in collaboration with Wainhouse Research, entitled “The Evolving Role of Live Online Video in Corporate Marketing.”

Live online video is quickly emerging as an engagement tool for marketers looking to cut through the clutter of communicating with external audiences. Whether the video is used to extend the reach of product launch events, to create engaging descriptions of merchandise for sale or to provide richer forms of customer support, the technology is helping to transform best practices in corporate outreach. Based on a survey of 1,007 executives in Q4 2013, live video within the enterprise can serve as a catalyst for increased productivity and improved corporate brand image, amongst a variety of other attributes.

Several findings from the latest report include:

Increased access will drive adoption – Sixty-three percent of live online video users report that the technology is “easier to use and more reliable than in years past”

Live video will begin to take up more corporate website real estate – Fifty-percent of organizations plan to expand their use of video on corporate websites in 2014